Following months of negotiations after which weeks of purple tape, Apple is now as soon as extra allowed to promote the iPhone 16 vary in Indonesia — together with promoting the iPhone 16e there for the primary time.
The Indonesian authorities formally agreed to finish its ban on gross sales of the iPhone 16 on March 7, 2025. However it has taken from then till April 11 for Apple to achieve the very many country-specific certificates and regulatory permissions to truly put the telephones again on sale.
The Indonesian Apple Retailer web site simply lists the gadgets as accessible and makes no point out of them ever having been banned. However Senior Vice President Worldwide Advertising, Greg Joswiak took to Twitter to mark the event.
So excited that our prospects in Indonesia can now expertise the iPhone 16 lineup— accessible at present!
All-day battery life, best-in-class efficiency, and unbelievable digital camera techniques make iPhone 16 our strongest but. https://t.co/RTa9elSNDO
— Greg Joswiak (@gregjoz) April 11, 2025
The ban went into power in October 2024 and so it has been six months of what authorities officers known as “difficult” negotiations. In principle, the gross sales ban was as a result of Apple was failing to adjust to Indonesia’s native content material quota, which requires 35% to 40% of parts to be sourced within the nation.
In apply, that quota hadn’t ever been met by Apple and the corporate gave the impression to be allowed to put money into Indonesia in different methods. Apple then absolutely shot itself within the foot as a result of it promised $109.6 million in funding, however solely spent $94.53 million.
Following Indonesia implementing its native content material quota, Apple tried providing it more cash for these different investments, equivalent to developer coaching. However it provided $10 million, which would not have even introduced Apple as much as its authentic dedication.
Indonesia rejected that, after which rejected $100 million, after which each accepted a $1 billion provide, but concurrently mentioned that was not sufficient to satisfy the native content material quota. That did truly make sense, although, as Apple’s billion greenback provide was to make AirTags domestically, and AirTags aren’t any part of the iPhone.
It is not now completely clear whether or not Apple will make AirTags in Indonesia, and not one of the particulars of subsequent affords and negotiations have been revealed. The nation’s information company Antara has claimed that Apple has achieved the quota, but in addition that this was by the AirTags manufacturing.
Neither Apple nor the Indonesian authorities are actually prone to reveal how the ban was lastly settled. However it appears attainable that Apple began to push again towards the nation’s rising calls for, as a result of there has solely been a temporary trace that the corporate has thought-about manufacturing iPhones there.