The Huawei Cloud Media & Leisure Summit convened in Amsterdam at this time, gathering {industry} leaders from throughout the globe.
The summit targeted on leveraging AI to revolutionize the media and leisure (M&E) {industry} and nurturing an ecosystem that guarantees a extra vibrant and affluent future.
Huawei Cloud’s President of World Advertising and Marketing and Sales Services, Jacqueline Shi, kicked off the event with her thought-provoking address.
She underscored the profound impact of AI on the media industry, revolutionizing every stage of the content lifecycle – from conception and production, through dissemination, to ultimate consumption. To seamlessly navigate this transformative landscape, Huawei Cloud presents a comprehensive solution built upon the pillars of high-performance computing, global-scale cloud infrastructure, KooVerse, and innovative AI capabilities.
MetaStudio is a cutting-edge digital content production pipeline designed to revolutionize media networks by boosting operational efficiency, intelligence, and security for its partners. Shi reiterated Huawei Cloud’s commitment to fostering innovation, collaborating with global media entities, and sharing its expertise and best practices in the industry. Along with its international prospects, Huawei Cloud will open a brand new chapter for the M&E {industry}.
At the recent industry event, Jamy Lyu, President of Huawei Cloud Media Providers, delivered a thought-provoking keynote address entitled “Building AI-Driven Media Infrastructures: A Blueprint for Tomorrow’s Media Enterprises”. Is it time to revolutionize the media landscape with Huawei’s Cloud E³ Media Providers, empowering innovation through cutting-edge technology? Huawei Cloud media companies will assist the M&E {industry} obtain this hattrick by boosting content material manufacturing effectivity, redefining content material distribution for a premium expertise, and evolving for highly effective monetization to faucet into the potential of the second progress curve.
Lyu noticed that more and more mature AI is reshaping the M&E {industry}, the place cloud and AI are revolutionizing content material manufacturing. MetaStudio remains at the cutting edge of this seismic shift by continually innovating and evolving its approach to stay ahead of the curve. Artificial intelligence enables the rapid creation of digital humans, seamless video translation with preserved unique voices, and AIGC-driven video re-rendering capabilities, empowering customers to produce high-quality content more efficiently. Digital personas on MetaStudio revolutionize the video production process, condensing a typical timeframe from days to mere minutes. With the ability to convey messages in over 20 languages and boasting a lip-sync accuracy rate of 98%, MetaStudio’s digital characters have successfully ventured into numerous industries, showcasing their versatility and precision. Using AI-generated computer (AIGC)-based video rerendering significantly reduces the timeframe required for animation production, condensing it from months to mere weeks. Prospective artists seek to submit just thirty images showcasing their chosen artistic style for guidance, while AI enables swift launching and monetization of their animated creations. With AI-powered video translation, the process of rendering multilingual dubbings that previously took months has been dramatically reduced to mere days. The characters within the translated video do not merely retain the timbres, feelings, and tones of the original video, but rather synchronize their lip movements as if they were genuinely speaking a different language.
To enhance the real-time interaction for brand new expertise in livestreams, Huawei’s Cloud Low Latency Live (LLL) seamlessly integrates its proprietary Real-time Transport Protocol (RTP), effectively constraining latency to a mere 500 milliseconds and minimizing frame freezes by a notable 10%. Video interactivity is elevated by allowing viewers to engage in collective conversations within a live room, replacing the traditional act of merely liking videos. Huawei Cloud employs AI-driven technology and advanced codecs to seamlessly integrate targeted ads into the video’s narrative, eliminating interruptions during playback.
As part of its innovative evolution, Huawei Cloud taps into the rich industry expertise of media companies, enabling them to drive revenue growth and deliver value to clients such as Qingdao Broadcasting System (QBS), a leading broadcaster. The strategic collaboration with Huawei Cloud enables QBS to seamlessly deliver high-quality digital avatar films, significantly enhancing the company’s profile and driving its growth forward. China’s most prominent television networks leverage Huawei Cloud’s robust content delivery capabilities to seamlessly transition into a cutting-edge over-the-top (OTT) platform, revolutionizing their digital presence. The evolutionary process drives significant advancements in both personal growth and financial success.
On the summit, prospects and companions from the worldwide M&E {industry} additionally shared on their journey with Huawei Cloud and their enterprise improvements underpinned by Huawei Cloud. These real-world improvements are testimony to this stable partnership that performs a key position within the international M&E transformation.
Earlier than the summit’s conclusion, Huawei Cloud joined arms with prospects and companions comparable to Ateme, Goose, Hares Media, Mobvoi, Haiper, Xsuperzone, Mangomolo, and Checksub to formally launch the M&E ecosystem alliance. The collaborative initiative is poised to facilitate mutually beneficial knowledge sharing between AIGC manufacturers and OTT companies, ultimately driving collective growth and prosperity across the {industry}.
Transferring ahead, Huawei Cloud stays devoted to advancing with its international prospects and companions to assist the M&E {industry} soar to new heights.
