Wednesday, September 17, 2025

HowToRobot launches service to ease sourcing of automation

HowToRobot launches service to ease sourcing of automation

HowToRobot works with suppliers corresponding to Columbia Okura on automating palletizing. Supply: HowToRobot

One hurdle to adopting automation is the time spent getting aggressive quotes. It will probably take months to scope tasks, develop specs, and name for proposals. Final month, HowToRobot introduced a brand new sourcing service that makes use of synthetic intelligence to ask patrons about their wants. It then creates a structured mission transient that’s despatched to suppliers.

At the same time as robotic adoption will increase amongst producers and provide chains worldwide, expertise is scarce, famous HowToRobot. It stated its new service will help outline necessities, match suppliers, evaluation quotes, and prepare financing in days.

The Fredriksberg, Denmark-based firm stated its service faucets its international community of greater than 20,000 suppliers of sensors, finish effectors, and different robotics parts, in addition to full programs. The AI is constructed on learnings from over 600 automation tasks and a pair of,000 provider proposals, in accordance with Søren Peters, co-CEO of HowToRobot.

HowToRobot providing comes from consulting work

“We grew out of consultancy, and after we launched {the marketplace}, I assumed it might be easy to get a man to submit his tasks after which get distributors on the opposite facet,” Peters informed The Robotic Report. “However that wasn’t the case in any respect.”

One drawback was that patrons new to automation didn’t know methods to scope tasks — as an illustration, ought to a palletizer include a labeling operate?

“Then, when distributors reacted, they stated, ‘OK, so that you need to make pigs fly? OK, we’ll ship you a proposal on that,’” he recalled. “The value was loopy, and it was a pilot mission. After which the customer went again and calculated his ROI [return on investment], and it was no good.”

HowToRobot realized that it had two sorts of shoppers — people who need to automate however don’t know the place to start out, and others that will have been to some commerce exhibits and have a good suggestion of what they need, stated Peters.

The firm needed to get past having to spend $4,500 sending a freelancer to go to a manufacturing facility to guage what duties may gain advantage from automation. HowToRobot constructed its service on expertise with defining processes and requests for info (RFIs) in functions corresponding to welding.

The new automation sourcing service grew out of HowToRobot's consulting work.
The brand new automation sourcing service grew out of HowToRobot’s consulting work. Supply: HowToRobot.com

Service will get smarter, contains people within the loop

“We realized the 20 to 30 most vital issues that we have to know earlier than we will ship a welding request to a vendor to get a good quote again,” Peters defined. “As an alternative of asking you to explain your course of, it says, ‘So that you’re in welding in automotive. That usually means these 10 processes — is that this how yours works?’ It’s a lot simpler as a result of then the particular person can say, ‘Sure, however we don’t do Step 10.’ It suggests as a substitute of you needing to know the whole lot.”

In its present section, the brand new HowToRobot service focuses on particular functions, corresponding to palletizing and welding, moderately than broader industries. It’s more and more capable of information customers by way of the specification and proposal course of.

“My brother is in building, and he was ready to make use of it,” stated Peters. “For folks with working information of their factories or particular processes, the AI is pretty easy. For those who’re speaking in regards to the Mars Rover, it could be slightly extra difficult.”

“AI remains to be a bit clunky,” he acknowledged. “We nonetheless have the human issue. The minute you submit a request, a robotic engineer right here goes to learn by way of it. If he thinks it wants it wants something, he can provide you a name, however he’s not going to alter your manufacturing facility.”

“If it seems that wherever within the course of, the customer says, ‘I need assistance,’ he can simply push a button, and we’ll get folks to name and assist him,” Peters stated. “They will examine quotes or have an impartial engineer learn by way of them.”



Retailers of all sizes can use HowToRobot service

Is HowToRobot’s service supposed for small to midsize enterprises (SMEs) or bigger retailers?

“Each. I’ve obtained shoppers with 300 factories,” replied Peters. “They don’t need our recommendation on what to automate and have a seven-man automation group, however they don’t have the market outreach. They use our platform to submit their very own quotes.”

“However I even have bigger shoppers the place its the native plant supervisor who solely buys one answer a 12 months,” he added. “So even when it’s an enormous enterprise, it’d nonetheless be the native purchaser in that facility. It technically features as an SME. I’ve a consumer that has $2 billion to spend, however his manufacturing facility managers aren’t calling him for worry of failure.”

The best way to beat that worry is to make choices clearer, Peters stated.

“Individuals are beginning to use HowToRobot to submit a quote for a palletizer in japanese U.S.,” he defined. “They get some quotes and save them on the platform. They use that as a catalog to ship out to their factories, saying, ‘Look, guys, these are the distributors and value factors that we already know, and sure, it’ll range from manufacturing facility to manufacturing facility, however we predict it seems good usually. For those who’re taking a look at palletizing, we’d suggest these seven guys in Wisconsin.’ For a few of my greater shoppers, we’re constructing these encapsulated providers.”

A second model of the sourcing platform will embody product samples, based mostly on vendor profiles, moderately than listing all of the suppliers that could be related to a mission. HowToRobot can also be working with distributors on standardizing their solutions in response to extra constant requests.

“For those who’re a robotic vendor or integrator, and also you meet a possible purchaser who additionally loves robots, do not forget that he nonetheless has to indicate it to his boss,” Peters stated. “I’ve seen so many affords the place it clearly states within the quote request that the client wants to enhance throughput by 10%.”

“However not one of the affords says it’ll enhance throughput. Everybody says they promote full options, however that’s not what we see within the affords,” he noticed. “That’s why we moved from promoting {hardware} to options.”

HowToRobot is working with financing establishments to incorporate budgetary quotes and assist with the upfront capital required for deploying or integrating automation.

HowToRobot's service uses AI to step users through the acquisition process.
HowToRobot’s service makes use of AI to step customers by way of the acquisition course of. Supply: HowToRobot.com

Native, area information key to success

Not all AI is created equal, asserted Peters.

“We seemed checked out one other portal to attempt to spec a welding utility for steel bars, and it actually stated, ‘You want a UR robotic with a Mitsubishi welder, and it’ll be $12,000. The issue was, what are you making an attempt to attain?” he stated. “There was no managing of expectations or finish objectives, or sending calls for to distributors so there’s buy-in on either side.”

“If you will get some humanity and native information, you then’re having a dialog with the market,” Peters stated. “We’re always feeding it information to get as clear info as attainable in regards to the patrons, understanding what they don’t know. We’ve constructed questionnaires and used impartial consultants to assist bridge among the native information hole. We’re launching a brand new model of the AI each week.”

Along with new variations of its digital service and persevering with its person-to-person consulting, HowTo Robotic plans to proceed its growth in Europe, the U.Okay., and the U.S.

“We’re the journey company for robots,” stated Peters. “Fairly than accommodations be threatened by Expedia, Kayak, or Accommodations.com, these websites are there to construction choices so that customers are higher educated on their decisions. All our providers on the procurement facet are reimbursed to the client in order that we don’t take cash from each the customer and the vendor. We’re supporting the patrons of their robotic transactions.”

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