Martin Tschammer, the head of safety at Synthesia, a startup that generates AI-powered avatars, concurs with the notion that online verification is essential for conferring personhood credentials. Despite his reservations, he is unsure whether this solution is indeed the most suitable one, and whether it would be wise to put it into practice. Who could conceivably orchestrate an operation of this complexity?
As he observes, the future may bring a reality where energy and focus are concentrated, allowing digital life decision-making to be centralized, thereby granting massive web platforms greater control over who can participate online and for what purpose. “Considering the patchy adoption of digital innovations by certain governments, and the worrying resurgence of authoritarian tendencies, can we reasonably expect widespread and responsible implementation of this technology by the end of this decade?”
As a pioneer in facilitating seamless collaboration across sectors, Synthesia is currently exploring ways to integrate various identity-verifying mechanisms into its offerings. Despite these efforts being underway, he acknowledges that further refinements are still necessary to ensure optimal results. Companies are mandated to demonstrate their reliability by showcasing registration with relevant authorities, and may impose penalties or deny refund requests for prospects found to be non-compliant with established guidelines.
One crucial factor is self-evident: distinguishing people from bots has become a pressing need, and fostering discussions between stakeholders in both tech and media spheres is a step in the right direction, notes Emilio Ferrara, a professor of computer science at the University of Southern California, who was not involved in this undertaking.
If we fail to address these concerns, our ability to engage in meaningful online interactions – whether with humans or AI – will be severely compromised in the future. “One imperative remains,” he declares. We won’t be naive about the consequences of advanced technologies like previous generations were.