Need your startup to fail? Begin mixing enterprise with friendship.
The demise of many companies lies in their inability to adapt and overcome this significant obstacle. It’s an enticing trap I’ve seen numerous entrepreneurs fall into.
Last week, I spoke with a founder who was grappling with scaling their business. With an innovative idea, a skilled team at his disposal, and initial momentum building his way, he stood poised for success. Despite his best efforts, he found himself at an impasse.
“What’s the biggest challenge you’re facing right now?”
He sighed. “It’s my workforce,” he admitted. “We’re struggling to reach our full potential.” A lack of motivation and poor communication are widespread issues that permeate all aspects.
As our investigation progressed, it became evident that the root cause of the problem lay in his method of selecting new employees. Built around informal relationships rather than a rigorous assessment of skills and qualifications.
“When I decided to collaborate, I thought it would be a pleasure to team up with friends,” he explained. “I trusted them, and I was confident that we would have an enjoyable time.”
Despite the initial vision being compromised, As tensions between personal relationships and professional obligations converged, a toxic atmosphere emerged where accountability was lacking and crucial discussions were deliberately avoided.
