There’s a purpose occasion planners speak about adrenaline prefer it’s a part of the job. One schedule change, one missed electronic mail, and one system that doesn’t sync—and all the pieces begins to wobble. Because the occasion business evolves, the strain solely escalates. The occasion administration software program market dimension is projected to develop from USD 12.62 billion in 2025 to USD 46.99 billion by 2035, representing a compound annual development fee (CAGR) of 14.04% throughout the forecast interval.1 Behind these numbers: rising viewers expectations, hybrid complexity, AI adoption, and organizations pushing for tighter integration between advertising and marketing, gross sales, and expertise.
Nevertheless, most groups nonetheless function in silos. CRMs maintain registration information. Calendar invitations exit manually. Streaming hyperlinks dwell on one platform, analytics on one other. Every system works—till it doesn’t. And once they don’t join, the burden falls on individuals to make them match.
That’s the issue InEvent and Microsoft got down to resolve.
InEvent and Microsoft share a imaginative and prescient: know-how ought to take away friction, not create extra of it. Collectively, they’re constructing an occasion infrastructure the place Microsoft Groups, Microsoft Dynamics 365, Microsoft Outlook, and AI instruments like ChatGPT don’t simply bolt on—they belong. Actual-time updates stream mechanically, methods discuss to one another, and planners don’t need to manually sync 5 platforms simply to maintain an occasion on observe.
The answer: Technical integration that simply works
By connecting the instruments occasion professionals already depend on—Groups, Dynamics 365, Outlook, and AI assistants like ChatGPT—InEvent and Microsoft are eradicating the friction between individuals and platforms.
Infrastructure that scales
Constructed on Microsoft Azure, InEvent is out there within the Azure Market, making it simpler for enterprise shoppers to deploy inside trusted governance constructions. All microservices run on Azure Kubernetes Service (AKS), permitting easy scaling throughout peak occasion site visitors. Servers are hosted totally on Azure, delivering the efficiency, safety, and uptime world occasions demand.
Identification and safety constructed for the enterprise
Single sign-on (SSO) by way of Azure Energetic Listing lets organizers and attendees log in with current credentials. For IT groups, this implies simpler provisioning and fewer safety opinions. For attendees, it’s one much less password to recollect.
A workflow that mechanically updates itself
With native integration into Outlook Calendar, RSVPs, invites, and session updates are mirrored in actual time. Planners can modify a session title or time slot inside InEvent, and it mechanically updates throughout attendee calendars, inside schedules, and speaker notifications.
CRM and information that feeds itself
Via Dynamics 365, InEvent mechanically pushes attendee information—registrations, behaviors, and interactions—straight into your pipeline. Which means extra related outreach, sooner follow-up, and higher return on funding (ROI) visibility for each stakeholder.
AI and automation that delivers
Utilizing Azure OpenAI Service, InEvent makes use of ChatGPT into each part of the occasion cycle: drafting speaker bios, writing reminder emails, producing content material options, and segmenting audiences in actual time. Planners spend much less time watching clean docs and extra time designing experiences that join.
The facility of partnership
Azure’s scalability, safety, and interoperability aligned with InEvent’s imaginative and prescient for a related ecosystem. Microsoft for Startups offered mentorship, go-to-market steerage, and Azure credit, powering AI-powered options like smarter registration flows and deeper personalization.
Most significantly, enterprise shoppers already work in Groups, Outlook, and Dynamics 365 every day. By embedding InEvent immediately into these environments, adoption is straightforward.
The street forward: Smarter occasions, powered by partnership
The InEvent and Microsoft story is about constructing a basis for what comes subsequent. Smarter AI workflows are already reshaping occasion planning. Collaboration inside Groups will run deeper, and the road between “inside platform” and “occasion platform” will proceed to blur.
Each check-in, ballot response, and session interplay captured by way of Dynamics 365 turns into a part of an even bigger image—one which doesn’t simply measure occasion ROI, however forecasts pipeline impression and informs technique for the yr forward.
Via all of this, one fact stays: this isn’t about changing individuals with machines. It’s about giving occasion professionals again the one useful resource they’ll by no means get sufficient of—time. Time to stroll the ground, join with sponsors, catch particulars earlier than they slip, and concentrate on the work that creates actual, lasting impression. Expertise is the device; individuals will all the time be the magic.
Be taught extra
E book a walkthrough and expertise how InEvent and Microsoft work collectively in your occasion registration to reporting, in actual time.
1Occasion Administration Software program Market Overview, Roots Evaluation. 2025.
