Saturday, August 23, 2025

How Europe can win the startup race: A playbook for buyers and policymakers

Authors’ be aware: On this article, we unpack a blueprint for progress from IRB and ESNA, alongside recent enter from ESNA’s Govt Director, Arthur Jordão.

A rising physique of proof exhibits that public innovation funding works. Startups supported by EU programmes have already created over €560 billion in enterprise worth, with many happening to boost an additional €70 billion in non-public capital. However to completely realise Europe’s potential, extra have to be accomplished to help these corporations by way of each stage of their journey.

That’s the case made in Startups backed by the EU’s Framework Programmes, a brand new report from the Innovation Radar Bridge (IRB) undertaking. Drawing on knowledge from Innovation Radar, Dealroom, and EU monitoring instruments, it outlines what’s working, and what must occur subsequent: extra startup-focused funding, a less complicated help pathway, and better visibility for breakout stars.

Importantly, the IRB isn’t the one voice calling for motion. The European Startup Nations Alliance (ESNA) has independently outlined a complementary set of priorities in its annual Startup Nation Requirements (SNS) report, based mostly on knowledge from 24 EU international locations.

A typical floor: How the ESNA and IRB studies align 

Whereas the 2 studies are distinct, they converge on a number of core suggestions for enhancing Europe’s startup panorama. Taken collectively, they provide a strong, complementary blueprint, from funding and visibility to entry and inclusion. Under, we break down three key areas of alignment, alongside insights from ESNA’s Govt Director, Arthur Jordão.

  1. Digital-first, simplified entry 

Each ESNA and IRB stress the necessity for quicker, extra coordinated entry factors to startup help, and each spotlight the position of digital infrastructure in making that occur. 

ESNA’s proposed “Startup Quick Lane” would give founders a single on-line vacation spot to navigate nationwide administrative necessities and funding choices, backed by assist desks throughout Member States. Equally, IRB requires a centralised entry level to EU programmes, with rolling submissions and timelines for evaluate being reduce to 2-4 weeks. 

“Early-stage startups usually function with restricted time and assets. Lengthy or expensive registration processes can delay or deter new ventures. ESNA envisions this purpose being achieved by way of totally digital, environment friendly, and inexpensive procedures, backed by inter-agency coordination and political will.” – Arthur Jordão, ESNA 

  1. Entry to funding

Each studies zero in on a vital difficulty: higher funding pathways for startups. IRB suggests startups ought to get a bigger slice of future Framework Programmes and ESNA means that Member States allocate their Restoration and Resilience Facility (RRF) towards enterprise capital. On the non-public capital facet, IRB requires “extra non-public VC funds that perceive the European grant pipeline and lead rounds” (IRB report, web page 48) and ESNA recommends providing tax aid for enterprise angels. 

“Entry to funding stays probably the most urgent challenges for startups throughout Europe. The Startup Nations Requirements (SNS) requires improved entry to each private and non-private capital, together with focused tax incentives for early-stage buyers.” – Arthur Jordão, ESNA 

  1. Visibility and promotion

Each IRB and ESNA underscore the significance of better visibility for startups, from complementary angles. IRB requires extra structured promotion of EU-backed startups by way of summits, pitch and demo days, and improved knowledge instruments, serving to these corporations entice funding and partnerships. It additionally recommends utilizing digital instruments like Dealflow.eu and Innovation Radar to offer real-time startup knowledge and matchmaking. ESNA provides one other essential layer: guaranteeing that this visibility displays the variety and values of Europe’s startup ecosystem, from highlighting underrepresented founders to encouraging inclusive innovation. 

“Whereas initiatives just like the EU Startups Summit and the EIC group platform provide a stable basis, they need to be expanded…
….This report is a primary step, however extra efforts are wanted to constantly showcase how EU backed startups deal with vital developments. As highlighted by ESNA, repeatedly publishing analysis—and selling it by way of each mainstream and specialised media—is essential for strengthening Europe’s innovation model.” – IRB Report, web page 49 

What policymakers and buyers ought to do subsequent 

Whereas this text highlights a few of the key takeaways, each studies comprise much more data-driven insights than could possibly be lined right here. Collectively, the 2 studies provide a strong and complementary roadmap for strengthening Europe’s startup ecosystem, grounded in knowledge from 24 international locations, Innovation Radar, Dealroom, and EU programme monitoring instruments. 

For policymakers and buyers, they signify greater than idea; they’re a technique backed by proof and expertise. If taken critically, their suggestions might spark actual, system-wide influence. As Arthur Jordão of ESNA places it: 

“If Europe succeeds in making a harmonised startup setting—supported by aligned market circumstances and streamlined, innovation-driven insurance policies, Europe will probably be positioned to guide globally. This isn’t solely about competitiveness; it’s about securing Europe’s technological and financial sovereignty by enabling innovation to thrive.” 

Take this chance to discover the total findings within the newest IRB ‘Startups backed by the EU’s Framework Programmes’ report and ESNA’s ‘Startup Nations Requirements’ report.  


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