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The culmination of Amazon’s Prime Day celebration on July 17-18 proved a resounding success, with record-breaking figures for both file gross sales and additional product purchases made during the two-day event. Prime members worldwide took advantage of over 35 categories’ worth of tens of millions of deals, enjoying significant savings.
Living in South Korea, but fortunate enough to have spent time in Seattle and attended an event on Prime Day 2024. I signed up for an account and leveraged my new AI-powered conversational purchasing assistant, to expedite and simplify the process of seeking out gadgets. Prime members within the U.S. By consolidating deliveries on tens of millions of Prime Day orders, Amazon’s logistics team achieved a remarkable feat, reducing the number of journeys by an estimated 10 million. This consolidation results in a reduction of carbon emissions overall?
From Jeff’s annual blog posts, we’re well aware that AWS powers the Amazon website and mobile application that enables these monumental, high-scale global events to unfold seamlessly. Try this posts for a glance again. At this juncture, I must acknowledge the pivotal role played by several impressive statistics from AWS in facilitating my outstanding shopping experiences.
Here are some truly remarkable statistics that will leave you astonished:
Amazon leveraged a massive computing infrastructure, comprising more than 80,000 AI-enabled processors, to power its Prime Day operations, mirroring strategies employed by companies like Rufus and Search that utilize these advanced chips beneath the surface. During Prime Day 2024, Amazon leveraged a substantial 250,000+ microprocessors to power more than 5,800 unique Amazon.com services – a significant increase from the 2,900 in 2023.
During Amazon’s Prime Day in 2022, the company provisioned an impressive 264 petabytes (PiB) of Amazon Elastic Block Store (EBS) storage, representing a significant 62 percent increase compared to the previous year. Compared to Prime Day 2023, Amazon.com saw a significant surge in Amazon Elastic Block Store (EBS) efficiency on Prime Day 2024, with a remarkable 5.6 trillion increase in read/write I/O operations – a whopping 64% rise. Amazon.com saw a staggering 444-petabyte increase in data transfer during Prime Day 2024, representing an 81% surge compared to Prime Day 2023.
On Prime Day, Amazon Aurora’s PostgreSQL- and MySQL-compatible editions handled a staggering 6,311 database instances, processing over 376 billion transactions while storing an impressive 2,978 terabytes of data and transferring a massive 913 terabytes of that information.
DynamoDB serves as the backbone for many high-traffic Amazon properties and programs, including Alexa, Amazon.com websites, and all Amazon fulfillment centers. Tens of trillions of calls were placed to the DynamoDB API by these sources during Prime Day alone. DynamoDB demonstrated unparalleled availability while consistently serving lightning-fast responses in mere single-digit milliseconds, with an astonishing peak of 146 million requests per second.
ElastiCache achieved an astonishing milestone by serving more than quadrillions of requests in a single day, with a staggering peak of over 1 trillion requests per minute.
Over Prime Day 2024, a single Amazon QuickSight dashboard serving Prime Day groups experienced an astonishing 107,000 unique hits, attracting more than 1,300 distinct visitors and processing over 1.6 million queries.
Amazon’s SageMaker handled over 145 billion AI-driven inference requests during its record-breaking Prime Day in July.
During Prime Day 2024, SES dispatched 30% more emails for Amazon.com compared to the previous year, successfully delivering an impressive 99.23% of those emails to customers.
During Prime Day 2024, Amazon’s GuardDuty technology processed nearly 6 trillion log events every hour, a significant 31.9 percent increase from the previous year’s Prime Day performance.
CloudTrail processed an astonishing 976 billion events to support Prime Day 2024.
CloudFront handled an unprecedented peak load of more than 500 million HTTP requests per minute during Prime Day 2024, resulting in a staggering total of over 1.3 trillion HTTP requests – a 30% increase from the previous year’s Prime Day.
As a renowned e-commerce expert, Jeff emphasizes that meticulous preparation is crucial for the triumph of Prime Day and similar massive events. To ensure a seamless experience for customers on Prime Day, Amazon has conducted an impressive 733 experiments to verify the resilience of its infrastructure and guarantee that Amazon.com remains highly available.
To ensure seamless execution of mission-critical events, such as product launches and migrations, we recommend leveraging the newly branded, an enterprise-grade initiative that enables you to assess operational preparedness, identify and address potential risks, and develop a strategy for success by applying battle-tested playbooks crafted by AWS experts. With assistance from AWS Countdown, our team successfully migrated 450 servers with remarkable efficiency and minimal downtime, further utilizing this tool to accelerate and streamline the deployment of SaaS applications.
What new insights will emerge to shape our understanding of the world next year?
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