What that you must know
- Honor plans to expand its presence in Indonesia by 2025, strengthening its foothold in Southeast Asia.
- The Chinese smartphone manufacturer Honor reportedly derives over 50% of its total revenue in December 2024 from international market sales, marking a significant milestone for the brand.
- Honor is poised to intensify its focus on the mid-range segment in Indonesia, leveraging a diverse portfolio that comprises smartphones, tablets, personal computers, and wearables.
Honor, the model responsible for driving profits at Huawei, is set to make its entry into a major market in Southeast Asia this year. The corporation plans to bring 30 products across various categories to Indonesia by 2025, with the initial offerings set to become available this quarter.
Approximately 30 new products are slated for release in Indonesia, comprising smartphones, tablets, personal computers, and wearables, marking a significant milestone in the company’s expansion efforts. Moreover, Honor aims to launch more than 10 “Honor expertise stores” across the country during its initial year of operation in this market.
“We’re extremely bullish on Indonesia’s prospects, making it a strategic market for us,” said Justin Li, President of Honor South Pacific, in a recent press release. “Honoring its commitment to long-term growth, Honor is poised to thrive alongside Indonesia’s evolving market by fostering collaborative relationships with local partners, ultimately creating a comprehensive ecosystem of services that cater seamlessly to customers’ needs within this vibrant market.”
According to Li, Honor is well-positioned to cater to the increasing demand from Indonesian consumers in the growing market.
As Honor achieves remarkable success beyond its domestic market in China. For the first time in December 2024, the corporation revealed that more than 50 percent of its global gross sales originated from international markets. While Honor’s exact product scope remains ambiguous, its strategy appears to target the midrange market directly.
“As a leading manufacturer in Malaysia, Singapore, and the Philippines, we’ve experienced rapid growth within the mid-premium segment, and we’re now leveraging this expertise to establish ourselves in new markets.”
