Abstract
- A brand new report from Counterpoint means that Google’s Pixel handsets are performing properly within the high-end smartphone market.
- In response to the report, Pixel gross sales spiked 105% year-over-year (YoY).
- These gross sales figures bode properly for the way forward for Pixel, however now’s not the time for Google to start out dragging its toes.
A brand new report from Counterpoint Analysis finds that throughout the world high-end smartphone market, Google’s Pixel model is on the upswing. In response to the report, which was revealed September 8, a year-over-year (YoY) change of 105% has afforded Pixel the brand new distinction of quickest rising premium smartphone model in all the world (through 9to5Google).
Google broke into the highest 5 premium smartphone manufacturers after 5 years. Its gross sales doubled YoY, pushed by sturdy efficiency of the Pixel 9 sequence, enlargement into newer markets and extra aggressive advertising and marketing efforts. Google has been specializing in differentiating its Pixel sequence by positioning it as AI-first units with a clear software program expertise, moderately than merely emphasizing {hardware} specs. Shopper confidence in Pixel units is rising,” writes Counterpoint.
Earlier studies have recommended that Google’s Pixel 9 sequence was a relative hit final 12 months, and that the Pixel model has overtaken TCL in US market share as of the second quarter of this 12 months. On the time of writing, Pixel is positioned at fourth place general within the US market, in accordance with Canalys / Omdia findings.
Most lately, Google launched its next-generation Pixel 10 sequence of smartphones at a {hardware} occasion on August 20. These Pixel 10 fashions construct upon the foundations of the Pixel 9, whereas bettering on processor efficiency, including in Qi2 wi-fi charging magnets, and ushering within the firm’s Materials 3 Expressive software program period.
The Pixel model is on the upswing
If at first you do not succeed, attempt, attempt once more
Google has been making an attempt to crack into the high-end smartphone marketplace for the higher a part of 20 years. Going way back to the HTC / T-Cellular G1 in 2008, Google has been pushing to make Android telephones a viable different to the iPhone within the public creativeness.
After a number of years of partnering with unique gear producers (OEMs) through its Nexus program, Google launched its first in-house Pixel smartphone in 2016. 2021 marked yet one more milestone for the corporate, with its Pixel 6 sequence transport with a customized Tensor processor and a brand new, way more opinionated exterior design language.
…it was Google’s dedication to the Pixel smartphone mission as a complete that ensured longer-term success and viability.
A heavy-handed method of large promoting and beneficiant software program perks like free cloud storage and Gemini Professional have little doubt performed a job in taking the Pixel’s gross sales numbers in an upward route. Nevertheless, these components alone weren’t sufficient to popularize early Pixel fashions; in my estimation, it was Google’s dedication to the Pixel smartphone mission as a complete that ensured longer-term success and viability.
The Pixel line is a net-positive for Android at giant
I might like to see Google double down on Pixel-branded tablets and PCs
It is nice to see Pixel smartphones proceed to develop in business prominence, significantly throughout the North America market. The Apple iPhone and Samsung Galaxy duopoly has been completely exhausted, and, frankly, I welcome any and all competitors within the home cellular area.
Google might have simply as properly given up on its Pixel telephone ambitions after simply a few {hardware} generations, which might’ve secured its destiny throughout the notorious Google Graveyard. Fortunately, the corporate did not lose religion. Somewhat than pulling a Microsoft and knocking the wind out of its product earlier than giving it an opportunity to mature, Google has been steadily iterating on Pixel, and ten generations later, the work is paying off.
Subsequent, I might like to see Google convey a few of this identical power to full-sized computer systems.
Subsequent, I might like to see Google convey a few of this identical power to full-sized computer systems. The corporate has a rocky previous on the subject of Pixel tablets and Chromebooks, but when it could actually decide to a longer-term imaginative and prescient (maybe one which incorporates a full-blown Android-based PC), I believe it’d be capable to give different PC makers a real run for his or her cash.
