Promotional RCS message by the LA Rams acquired. | Picture credit score — Judy_Gamble on Reddit
The expertise behind this marketing campaign permits companies to push wealthy content material like photos, movies, interactive buttons, and branded templates immediately into the identical messaging app you employ to speak with pals. It’s like SMS on steroids, and corporations are clearly keen to leap in. This represents a serious shift in how manufacturers may work together with customers on cellular, transferring past generic SMS blasts to full-screen, colourful experiences.
By combining carrier-verified RCS with our conversational AI expertise, we’re creating a real concierge expertise that lives the place customers already are—their messaging apps. Folks can now have pure conversations about any facet of a enterprise with out downloading apps or visiting web sites. We expect this can democratize AI enterprise utilization since anybody can have a concierge-like expertise proper on their messaging app.
Igor Boshoer, co-founder and CTO of Clerk Chat
However is everybody as enthusiastic about it? Whereas it’s true that these campaigns could possibly be a extra dynamic strategy to promote provides or join with followers, additionally they increase questions on consent and privateness. RCS campaigns like this would possibly really feel intrusive if customers haven’t explicitly opted in. And relying on how simple it’s to choose out, this might find yourself blurring the road between inventive advertising and marketing and plain previous spam.
Fortunately, Google seems to be taking some precautions. As we lately reported, Google Messages is engaged on including an “unsubscribe” button to RCS enterprise messages, giving customers a clearer strategy to handle what they obtain. This small however essential replace may assist stop misuse of the platform as extra companies take part.
Finally, whether or not RCS for enterprise turns right into a invaluable new channel or an annoying supply of muddle will depend upon how responsibly it’s used — and the way a lot management customers are given over their inboxes.
