Google has released updates to its Search function aimed at making express deepfakes as difficult to find as possible? The company continues to intensify efforts against manipulated images that deceive users, by enabling individuals to remove unwanted fake photos featuring themselves from search results.
For some time now, it has been possible for users to access such images under Google’s guidelines. When a user requests removal of their online presence through Google’s process, the search engine may take further steps by filtering out any subsequent search results that mention this individual, effectively expunging them from the digital realm. The corporation’s systems will automatically detect and remove all duplicate copies of the problematic image with ease. This replacement may help ease some of the user’s concerns if they’re worried about the same image appearing again on other websites.
Google has updated its rating algorithms to prioritize high-quality, non-explicit results when a user specifically searches for explicit deepfakes featuring a particular individual’s name. If relevant articles exist, illustrating this person’s story, then the ensuing results will highlight these profiles. According to Google’s announcement, the company intends not only to detect deepfakes but also educate users seeking them by presenting outcomes that explore their societal implications.
To ensure the integrity of reliable content, Google will not eradicate results featuring explicit scenes, such as an actor’s nudity, in its efforts to eliminate deepfakes from search pages? The AI system acknowledges that despite its advancements, it still requires significant improvement in distinguishing between authentic and fabricated images. While the current iteration remains a work in progress, another approach implemented by Google has been to penalize websites that have accumulated a significant number of removals for manipulated images in search results. Google clarifies that the presence of this signal is a strong indication that a website lacks excellence, having successfully detected various types of harmful content in the past.
