As Chief Advertising Officer at , Gil Rosen oversees the global campaign, product advertising, customer acquisition, and retention efforts. He spearheads the development of Amdocs’ innovative strategy, providing expert insights to customers and driving comprehensive go-to-market initiatives. As the global leader of an esteemed advertising and marketing team, Gil serves on the corporate’s governing board, bringing his expertise to inform strategic decision-making. Prior to taking on the Chief Marketing Officer (CMO) role, Gil served as Division President at Amdocs, where he was responsible for nurturing and developing pioneering innovations and transformative technologies, including IoT and AI-powered home broadband solutions.
With a career spanning both sides of the telecom industry, I’ve had the privilege of launching trailblazing products and cloud services as well as spearheading key marketing, innovation, and advertising efforts at Deutsche Telekom and Bezeq – experiences that have given me unparalleled insights into how technology can revolutionize lives. As I sit at Amdocs, my unique role grants me a global outlook, allowing me to harmonize our products with the vision we uncover through meticulous research. Here are a few ways I might rephrase your sentence:
Our mission centers on empowering clients to build exceptional experiences for their own customers by harnessing the power of cutting-edge technologies such as generative AI.
Alternatively:
I strive to help prospects unlock new levels of success by developing innovative experiences that leverage the capabilities of generative AI and other advanced technologies.
With a history spanning over four decades, Amdocs has collaborated closely with leading global telecommunications companies. As a visionary, our leadership stays ahead of the curve by embracing cutting-edge technologies such as broadband, cloud, and 5G, empowering our customers to successfully navigate the transformative landscape. To drive AI-driven innovation in the telecommunications industry, our team has leveraged its collective knowledge to develop amAIz, a cutting-edge platform that tackles unique CSP-specific issues such as enhancing customer expertise, streamlining operational processes, and more. Unlike traditional AI solutions designed for the general market, amAIz elevates buyer engagement, streamlines business processes, and grows efficiently. We foster genuine partnerships with clients that extend beyond the boundaries of specific software programs or companies, offering solutions that remain independent of language processing tools or cloud providers.
The AmAIz platform showcases the transformative potential of GenAI in the telecommunications industry, seamlessly integrating bespoke customer engagement with optimized operational efficiency. With its intuitive interface, this tool empowers users to make proactive decisions, streamlines mundane tasks, and seamlessly scales operations. By leveraging artificial intelligence (amAIz), a North American supplier witnessed a substantial 63% reduction in handling time, achieved a 50% increase in first-time decisions, and saw a notable 49% boost to its Transactional Website Promoter Score. These advancements are revolutionary for the industry, highlighting how cutting-edge technologies in the right hands can substantially boost efficiency and deliver more tailored customer experiences.
The disparity stems from two primary considerations: CSPs generally focus on behind-the-scenes operational goals that prospects often overlook; meanwhile, they frequently underestimate the extent to which customers are ready to adopt GenAI. While 45% of customers take notice of GenAI’s implications in customer service, carrier sales professionals (CSPs) believe this proportion is actually 60%.
As the agentic era dawns, AI brokers transcend their instrumental status, evolving into model ambassadors who actively shape relationships by authenticating their interactions through the AI’s distinct voice and embodying its values in a manner that resonates with customers. Cybersecurity providers must re-evaluate their approach to developing AI-driven experiences that seamlessly adjust to contextual nuances and deliver substantial, tailored user interactions. As our data reveals a downward trend in user satisfaction when interacting with current chatbots compared to human representatives, the scope for innovation is evident. To succeed, communication service providers must ensure that artificial intelligence-powered brokers deliver tailored, exceptional experiences that surpass modern customers’ high expectations and foster trust.
Understanding the model, context, and buyer – the foundation of empathy. While empathy plays a crucial role in addressing customer concerns, such as resolving issues with misplaced cellphones or unexpected billing surprises, its importance may diminish when dealing with more transactional services like arranging international travel plans. By adapting their tone and level of engagement to suit the specific context, compassionate service providers can successfully balance empathetic understanding with practical applications. Robust natural language processing abilities, diverse data repositories, and iterative suggestion pathways collectively enable refinement of these exchanges, ensuring their authenticity and congruence with customer expectations throughout.
Consultants must promptly deploy generative AI (GenAI) pilots to address engagement shortfalls, solicit customer feedback, and optimize competencies. While it’s crucial for advertising and marketing model leaders to drive innovation, they must collaborate with knowledge groups rather than isolating themselves from the process. Present-day chatbots, often spawned by knowledge groups, inevitably falter; the evolution of AI intermediaries demands a more calculated, brand-centric approach that goes beyond mere technological prowess.
To flourish, Communications Service Providers (CSPs) must meticulously define the personalities of their Artificial Intelligence (AI) brokers, harmonizing tone, behavior, and communication strategies with the underlying model’s values. Consistent guidance and effective oversight ensure that these brokers remain steadfast in their commitment to core values and responsive to shifting customer needs.
As AI brokers mature, they’ll eclipse the instruments themselves, evolving into dynamic facilitators that orchestrate and execute complex strategies, solidifying their role as indispensable ambassador models for the industry. Ultimately, these brokers might achieve a level of recognition akin to that enjoyed by Ryan Reynolds through his partnership with Mint Mobile. As AI brokers effectively curate engaging content and facilitate captivating social interactions, they can evolve into iconic figures that epitomize brand identity, fostering profound loyalty in the process.
Generative AI revolutionizes buyer engagement, empowering Communications Service Providers (CSPs) to deliver tailored experiences at unprecedented scale. Younger generations struggle to comprehend the concept of waiting patiently. Artificial intelligence brokers offer swift, courteous assistance in local languages and dialects, devoid of the unpredictability of human emotions. By leveraging AI, communities can significantly optimize resource utilization, ensuring that valuable network assets operate at peak efficiency and maximize returns on investment. Cybersecurity providers (CSPs) that fail to adapt and respond proactively to emerging threats risk falling into irrelevance in today’s rapidly evolving digital landscape.
The prospect of fostering authentic connections between producers and consumers genuinely thrills me. Brokers now possess cutting-edge “apps,” allowing everyone to enjoy a personalized digital experience. With the rise of AI-driven virtual assistants, why bother searching or filling out tedious forms when your own personal and private digital companion can effortlessly handle all of that on its behalf? As time progresses, these brokers may establish communication channels among themselves, streamlining tasks effortlessly in the process. By incorporating AI-driven technologies, the future of digital interactions is poised to become increasingly personalized, empathetic, and streamlined, making everyday life more manageable and enjoyable.
