
Prime 10 job priorities in response to BCG’s Decoding International Expertise sequence (Graphic courtesy BCG)
The rise of generative AI is making staff involved about their job safety, Boston Consulting Group says within the newest installment on a long-running analysis undertaking to trace the job market.
BCG began its Decoding International Expertise sequence 10 years in the past to get a grasp on the ever-changing expertise pool. For the primary seven years, “job safety” got here in because the seventh-most essential issue amongst 10 elements. Nonetheless, that modified in 2023, when job safety jumped to the highest of the heap.
The trigger, in response to BCG, is more than likely GenAI.
“Current headlines have recommended that the emphasis on job safety could stem from restructuring in a number of industries or elevated geopolitical uncertainty,” the corporate wrote in its report. “We don’t assume these are the principle causes. As an alternative, we imagine that the response primarily displays staff’ issues about their long-term employability.”
When BCG digs into the info from its survey, it finds that the identical people “who expressed concern concerning the impression of GenAI on their jobs have been extra more likely to prioritize job safety,” it says.
Know-how has at all times impacted jobs. However GenAI brings job disruption “to a brand new stage,” BCG writes, because it impacts “not simply repetitive duties but in addition inventive and conceptual work.”
Whereas GenAI is the reason for some consternation amongst staff, there’s no indication that it’s having widespread unfavourable impression. BCG says its knowledge point out that “most staff aren’t terribly fearful about AI pushing them out of their jobs.”
However on the similar time, 70% of the employees surveyed by BCG “anticipate that their jobs will change, typically considerably, requiring them to develop new expertise,” the analysis group wrote. “Solely 1 / 4 of respondents assume that GenAI is not going to have an effect on their jobs in any respect.”
The impacts of GenAI will take some getting used to, each for work and for play. “It’s like when Google got here out or once we modified from landlines to cellphones,” stated one among BCG’s long-term interviewees for this sequence, Matej Hrapko, a 44-year-old residing in Austria. “We wanted to adapt again then, and we nonetheless do.”
On the flip aspect of the equation, GenAI additionally offers a brand new alternative for staff to acquire and use new expertise. In some circumstances, these expertise could contain utilizing GenAI itself. The vast majority of BCG survey-takers who use GenAI use it for data, writing, and administrative work, the group says.

Staff have pathways to maneuver from industries extra impacted by GenAI to people who are much less impacted (Graphic courtesy BCG)
No matter what explicit new expertise are required, the overwhelming majority of workers are open to reskilling. BCG’s report says that 57% of the survey-takers are open to reskilling in all conditions, whereas one other 35% say they’d be open to reskilling “however provided that I had critical difficulties.” Solely 8% say they might not be open to reskilling, even when going through critical issues discovering a brand new job.
Not each business will probably be topic to the identical stage of disruption from GenAI, which makes some jobs extra protected than others. For example, BCG places monetary companies, design/artwork/inventive professions/structure on the prime of the “most disrupted” listing, whereas craft professionals/handbook/bodily work and social care/social companies are on the backside.
BCG’s survey point out that many staff are assured they will simply reskill from one job to a different. For example, 45 survey-takers felt they may transfer from monetary companies to enterprise administration, which is within the decrease half of relative GenAI impression. One other 21 people who work in gross sales and customer support indicated to BCG that they may simply slide into public service and administration, additionally within the decrease half of predicted GenAI impression.
GenAI appears to be altering how individuals really feel about work, and what they anticipate from it, BCG says. For example, it perceives a higher want for long-term job safety and adaptability in studying and growth. Firms which might be higher at adapting to those adjustments can have a pure benefit out there.
“To grasp how staff think about their future careers, employers want to research their workers’ sentiments about and relationships to this disruptive know-how,” BCG writes. “Employers may wish to know how one can maximize potential productiveness enhancements and how one can assist their staff regulate to the brand new world of labor.”
It’s not clear precisely how GenAI will impression employment. If it’s like different technological improvements, there will probably be some constructive impacts, some unfavourable impacts, and different unexpected impacts (together with constructive, unfavourable, and impartial). The one certainty, it could appear, is that issues will change.
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