Paris-based Faume, a second-hand platform for style and luxurious manufacturers, has introduced a brand new €8 million funding spherical to speed up its growth in Europe, particularly within the Italian and British markets, the place they’ve simply launched a partnership with style model Victoria Beckham.
The spherical was led by Amundi Personal Fairness Transition Juste, together with present traders Daphni and Bpifrance through its Digital Enterprise fund.
“The second-hand market is booming, however elevating funds doesn’t mechanically assure success. At Faume, we show every day that second-hand style is a supply of resilience for manufacturers, combining sustainability and profitability for all stakeholders. Our resolution, already adopted by greater than 45 prestigious manufacturers, proves that constructing a second-hand mannequin isn’t solely possible and virtuous but additionally performance-enhancing,” acknowledged Aymeric Déchin, CEO of Faume.
Co-founded in July 2020 by Aymeric Déchin, Nicolas Viant, Jocelyn Kerbourc’h, and Lucas Patricot, Faume allows style manufacturers to develop a brand new income stream and buyer
base whereas securing their full-price enterprise and reportedly decreasing acquisition prices by way of its white-label second-hand resolution.
Their platform presently accommodates greater than 45 manufacturers (together with Isabel Marant, Soeur, Lacoste, ba&sh, Victoria Beckham, Ami Paris, Aigle, and Balzac Paris) by dealing with all technical and logistical constraints for second-hand operations throughout Europe.
Faume has already supported a number of French manufacturers’ expansions into Germany, the Netherlands, Belgium, Spain, and Italy, aligning with their progress priorities. Since its inception, the corporate has facilitated the sale of over 300,000 second-hand style gadgets, with over 40% bought exterior of France.
In 2024 alone, it helped keep away from over 4,200 tons of CO2 emissions by way of clothes refurbishment and reuse within the extremely carbon-intensive textile sector – in keeping with figures supplied to EU-Startups.
With the brand new €8 million funding, Faume goals to strengthen its industrial and technical groups. The corporate plans to assist 150 manufacturers inside the subsequent 4 years and goals to launch its ‘Dynamic Pricing’ synthetic intelligence resolution in 2025, enabling manufacturers to supply much more aggressive costs in comparison with conventional marketplaces.
Freja Day, Basic Supervisor of Soeur, feedback: “We now have lengthy advocated for a sustainable imaginative and prescient of style with timeless choices. Soeur Second Hand, created with Faume’s groups, represents a key milestone in our progress. We’re very happy with the launch and delighted to supply a premium in-store take-back service for our clients. Out there at the moment in 14 European international locations, this initiative underscores Soeur’s dedication to round and sustainable style.”
In line with a ThredUp research in collaboration with International Information, second-hand clothes gross sales are rising 20 instances sooner than new clothes, already accounting for 20% of on-line style purchases in 2024. The worldwide second-hand attire market is projected to succeed in €307 billion by 2028, rising at an annual price of 12%.
Faume believes that premium manufacturers are keenly on this round economic system pattern and purpose to leverage its progress with out diluting their model picture or dropping management of their distribution.
Faume’s proprietary revolutionary know-how and built-in logistics look to allow luxurious and premium manufacturers to supply second-hand gross sales instantly beneath their very own labels, sustaining a buyer expertise as refined as buying new gadgets:
- A seamless, premium buyer expertise aligned with luxurious model requirements.
- Full management over model picture, pricing, and product distribution.
- A sustainable and worthwhile resolution seamlessly built-in into manufacturers’ ecosystems.
