Afori, a brand new AI platform purpose-built for insurance coverage brokers out of Berlin, at present introduced its official launch out of stealth alongside the closing of a €4 million pre-Seed funding spherical.
The spherical was led by Normal Catalyst with participation from Yellow, Booom, insurance coverage trade leaders together with Christopher Lohmann (Founder the Mulberry Ventures, ex-CEO HDI and Gothaer), Chris Leifeld (Founder Thinksurance) and Garrett Koehn (CIO CRC), and recognised AI pioneers Mustafa Suleyman (CEO, Microsoft AI), Alex Rinke (Founder & Co-CEO Celonis) and Mehdi Ghissassi (ex-Google DeepMind).
“Insurance coverage brokers nonetheless spend the vast majority of their day tied up in administrative work, a burden that’s solely rising heavier with growing regulation,” mentioned Fabian Wesemann, Co-Founder and CEO of Afori. “At Afori, we’ve labored hand-in-hand with brokers to design an answer that speaks their language, understands their processes, and offers them again essentially the most invaluable useful resource of all: time to advise their shoppers.”
Afori’s pre-Seed spherical situates the corporate inside a broader wave of European InsurTech and AI-driven automation funding in 2025. A number of startups have attracted investor consideration for making use of AI to insurance coverage workflows – from claims processing to dealer enablement. London’s ClaimSorted raised yesterday €11.4 million to modernise claims dealing with, whereas Paris-based Seyna secured €10 million to develop its broker-dedicated platform. Fellow French startup Orus closed €25 million to develop its SME-focused insurance coverage companies, whereas Denmark’s Leaf raised €1.7 million for AI-powered enterprise insurance coverage and pension recommendation.
Equally, Berlin’s muffintech secured €3.5 million to construct AI instruments for insurers and brokers, a very related parallel given Afori’s broker-centric method.
Collectively, these examples point out a gentle capital stream into specialised, AI-enabled insurance coverage platforms throughout Europe. Afori’s deal with brokerage-specific automation aligns with this development, positioning it as a part of a broader motion to streamline back-office capabilities and improve productiveness inside regulated monetary companies.
“Not like generic productiveness instruments, Afori’s AI is skilled on actual dealer use instances and insurance-specific terminology,” added Sergi Banos, Co-founder and CTO of Afori. “By combining Agentic AI with deep trade experience, we’re making a product that integrates seamlessly into brokers’ each day workflows and delivers actual, tangible worth from the very first day.”
Based in 2025, Afori is tackling one of many largest ache factors within the brokerage trade: the overwhelming administrative workload. Brokers spend greater than 60% of their time on back-office duties, leaving little room for sturdy consumer relationships and enterprise development.
Afori’s first product, the clever AI sidebar for brokers, addresses this problem head-on by mechanically reworking emails and paperwork into instances with structured duties, and delegating to the insurance coverage particular AI brokers partial automations instantly inside the inbox of a dealer, saving brokers utilizing the product on common one hour per day.
Co-founders Fabian Wesemann and Sergi Banos carry deep insurance coverage experience, beforehand having Based and been first worker & CTO at InsurTech unicorn wefox.
“We imagine the main companies corporations of the longer term shall be those who embrace AI to rethink how they work and drive higher outcomes for his or her shoppers,” mentioned Zeynep Yavuz, Associate at Normal Catalyst “We’re backing a staff with area experience, deep understanding of insurance coverage brokers’ ache factors, and the imaginative and prescient to steer AI transformation in insurance coverage companies.”
The €4 million pre-seed funding shall be used to speed up product improvement, develop integrations, and drive market adoption in Germany. Afori will debut its platform at DKM 2025 this month in Dortmund, Germany.
Afori will debut its platform at DKM 2025 (October 28–29, Dortmund, Germany). Guests could have the chance to expertise the AI assistant stay and converse instantly with the founding staff.
