The share of iPhone consumers within the US which might be paying as much as improve from the bottom storage trim declined in 2024. The newest report from the Client Intelligence Analysis Companions (CIRP) seems to be on the share of iPhone consumers upgrading the bottom storage trim on their iPhones for the December quarters in 2023 and 2024, and the outcomes present a decline throughout the board.
The findings additionally counsel that extra shoppers now depend on cloud storage, which is an enormous income driver for Apple. Apple at the moment has three base iPhone storage trims – 64GB for the iPhone SE (2022), 128GB for the iPhone 16, 16 Plus, 16 Professional and 256GB for the 16 Professional Max.
Upgrading from the 64GB iPhone SE (2022) to the model with 128GB storage is $50, whereas the 128 to 256GB improve on the iPhone 14, 15 and 16 sequence is $100. The 256GB to 512GB improve on the 16 Professional Max is $200, whereas the 1TB model is $300 greater than the baseline 256GB trim.
P.c of iPhone consumers upgrading from base storage by mannequin (December quarter of 2023 and 2024)
As per the CIRP report, 44% of iPhone 16 Professional and Professional Max consumers in 2024 upgraded previous the bottom storage trim in comparison with 48% for the iPhone 15 Professional sequence in 2023. The autumn was barely extra pronounced for the bottom iPhone 16/16 Plus the place 42% of consumers paid up for extra storage in comparison with 48% on the iPhone 15 technology within the prior yr.
The one space the place there was a rise in consumers paying up for storage was for the “legacy units” such because the iPhone SE (2022), iPhone 14, and iPhone 15 with 48% of consumers in 2024 choosing extra storage in comparison with 38% within the prior yr.
