On October 8th, Cisco is set to introduce an innovative capability for its partners via the Marketing Velocity Central (MVC) platform. Our team has been working tirelessly to reimagine Cisco’s advertising and marketing velocity, embarking on a significant multi-year transformation effort.
We are thrilled to invite our companions to join us at this year’s exciting event! Prior to our subsequent collaborative efforts, I wanted to formally introduce you to a crucial team member from Cisco’s staff who has played a pivotal role over the past few months in driving the successful launch of the Cisco Marketing Velocity initiative.
Meet Jennifer Machgan, Chief of Advertising and Marketing at Velocity Central (MVC). Jennifer serves as the mainstay of the MVC team. With over a decade of experience under her belt, Jennifer is no stranger to Cisco, having successfully navigated various roles in ally marketing, products, and the company as a whole. The executive’s experience encompassed a diverse range of sectors, including Webex, Enterprise Networking, small-to-medium-sized eCommerce marketplaces, as well as key roles in Mergers and Acquisitions; recently, she collaborated closely with prominent cloud market leaders, Amazon Web Services (AWS), Microsoft, and Google.
With a strong foundation in automated advertising, administrative management, cloud technologies, and eCommerce marketplaces, Jennifer possesses an extensive background in these areas.
Hello team, I’d appreciate it if we could disseminate information regarding…
Cisco’s Advertising and Marketing Velocity Reimagined: A Transformative Journey Following discussions with colleagues, our goal was to develop a comprehensive proficiency. With significant progress made, we’ve ensured seamless access to content that’s relevant, up-to-date, and aligned with our Cisco marketing strategies, while also providing valuable insights to empower partners’ success. The outpouring of support from numerous colleagues has been extraordinary, and we eagerly anticipate hearing more following the announcement.
What are your desired outcomes for our partners and the future trajectory of Cisco Marketing Velocity?
After meticulous analysis and refinement, here is the revised text:
Following our successful Reimagine Unveiling event, we are struggling to see tangible outcomes from our efforts. Several innovative developments are currently underway to significantly elevate customer proficiency. We are currently focused on a number of critical initiatives that include:
Cisco accelerates partner learning by integrating advertising and marketing velocity studies with elevated companion coaching, crafting tailored study paths aligned with partners’ core competencies. The seamless integration of AI capabilities will streamline the process of identifying relevant campaign initiatives, effortlessly aligning with our partners’ needs by uncovering valuable insights through targeted research. Including targeted campaigns focused on measurable buyer outcomes to empower partners in achieving the ultimate goal of their marketing endeavors.
That’s absolutely exhilarating! As a valued companion, I’d hope you discover that my role in the world of Mystic Valley is multifaceted and deeply rooted. Initially, you might uncover that I’m an empathetic listener, always willing to lend a supportive ear to those who seek guidance or simply need someone to share their burdens with.
I’m thrilled to celebrate our vibrant partner ecosystem here at Cisco, and I’m excited to share my passion with you. Collaborative partnerships are often the key to driving business success. As we transition into FY25, we will accelerate Cisco Advertising and Marketing Velocity, empowering our partners with the guidance and education necessary for success. .
: Thanks, Jen. We’re thrilled to unveil what’s in store for our partners and the revamped Cisco Marketing Velocity experience.
Join us on October 8th for an exclusive live broadcast as we unveil the reimagined Cisco Marketing Velocity Central.
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