As generative AI technology rapidly evolves, it is increasingly becoming a critical component of corporate operations and customer service engagements today. According to Salesforce analytics, a significant proportion – approximately 61% – of employees currently utilize or intend to leverage generative AI in their daily tasks, with nearly two-thirds of the workforce adopting this innovative technology within their professional capacities. Around two-thirds of these professionals are convinced that their ability to rapidly generate content in various formats – including text, video, images, and audio – will enable them to deliver more engaging customer experiences.

However, the know-how is not a comprehensive solution nor a replacement for human personnel. Seventy percent of surveyed workers believe that human oversight is essential for generating efficient and reliable results with AI systems.

While generative AI holds promise for enhancing enterprise efficiency, its true potential is unlocked by empowering workers through its adoption. Its true value will be fully realized only when it’s leveraged thoughtfully in conjunction with human compassion, creativity, and emotional acuity.

Generative AI pilots throughout industries

While the concept remains in its early stages of development, various applications of generative AI are starting to gain traction.

Generative AI can significantly enhance performance in gross sales, advertising, and marketing by generating targeted ad content, identifying leads, facilitating upselling and cross-selling opportunities, and providing real-time sales analytics for data-driven decision-making. Generative artificial intelligence has the potential to revolutionize various internal functions such as information technology, human resources, and finance by amplifying help desk operations, streamlining recruitment initiatives, crafting job descriptions, facilitating onboarding and exit procedures, and even producing code.