Is DJI exiting the US drone market? The corporate says no — however it will not clarify to The Verge what has modified such that it could’t even hold a single drone on cabinets.
After I walked into my native Greatest Purchase retailer right now, June twenty fourth, there have been zero DJI drones obtainable to buy. There wasn’t even an empty spot for every drone to go. The complete DJI aisle had been swept clear of value tags, lockers, and merchandise — save a handful of motorized gimbals, motion cameras, a single lone RC controller, and an virtually empty premium endcap spot the place a flagship drone would usually go.
“We’re probably not carrying DJI drones anymore due to the US-China factor,” a retailer worker informed me.
Greatest Purchase just isn’t alone. DJI’s personal US webstore not has any drones in inventory, as DroneDJ reported Monday. Regardless of DJI having an official presence on Amazon, all remaining drones there are offered by third events with low or unknown portions of inventory. Nor will Greatest Purchase’s web site be far more assist than its bodily retailer: As of Tuesday, its solely remaining DJI drones are the last-gen Mavic 3 Professional, priced at $3,890, a refurbished model of that very same Mavic 3 Professional, and a refurbished model of the 2022 DJI Avata. DJI has already launched successors for each.
Even Adorama and B&H, the specialty digital camera shops, look like operating low on late-model DJI drones. As of Tuesday, most current-gen drones had been listed as “briefly on backorder” or “briefly out of inventory,” save this particular mannequin of the DJI Air 3S, these two particular fashions of the DJI Flip, and a few variants of the price range DJI Neo.
What’s happening? DJI spokesperson Daisy Kong shared the identical clarification DJI’s been sharing for the previous eight months, accusing US Customs of unfairly scrutinizing its drone imports. Right here’s the most recent model:
DJI stays dedicated to the US market. As we’ve beforehand shared, DJI has been working with U.S. Customs and Border Safety (CBP) to resolve a custom-related misunderstanding. Sadly, this has impacted our means to inventory and import drones and elements. We perceive the frustration amongst our clients, however stay hopeful that this will probably be resolved.
After we requested DJI whether or not every other issue is likely to be accountable — just like the US’s tariffs on China, or China’s personal export controls that have reportedly seen drone part costs triple for US consumers — the corporate had no additional remark. Firms like DJI have been cautious of blaming both nation’s leaders.
In October 2024, DJI informed its companions the “misunderstanding” was that US Customs and Border Safety had citing the Uyghur Compelled Labor Prevention Act (UFLPA) as a cause to cease DJI drones from being imported into the US, following studies that DJI allegedly supplied drones to the Chinese language authorities so it may conduct surveillance of Uyghurs. (The Verge has not independently confirmed these studies, DJI has denied it manufactures something in Xinjiang the place China employs compelled labor, and DJI just isn’t a listed entity below the UFLPA.)
It’s price noting we’ve solely ever heard DJI’s facet of that story, although: to our data, US Customs and Border Safety has by no means commented on blocking DJI’s drone imports. CBP didn’t reply to The Verge’s request for remark final yr, and it didn’t instantly have a response right now.
Greatest Purchase denied to The Verge that it’s not carrying DJI drones, with out providing any additional clarification. An organization spokesperson, responding anonymously from Greatest Purchase’s press electronic mail deal with, didn’t present a reputation once we requested.
If DJI did resolve to proactively exit the US drone market, or if Greatest Purchase did resolve to proactively lower ties, it wouldn’t be all that stunning. The corporate has lower than six months earlier than a de facto ban on all its new merchandise coming into the US, until it could persuade the US authorities to 1) audit the corporate, and a couple of) get that audit to positively verify that the dronemaker doesn’t pose a nationwide safety risk. That’s a really excessive bar.
In February, DJI’s head of public coverage urged that within the occasion of a US ban, DJI may proceed to promote present merchandise within the US whereas it presents new merchandise elsewhere, in an interview with The Verge. However that’s already taking place forward of a possible ban. In Could, the corporate skipped the US with its most superior drone but, the Mavic 4 Professional.
Along with drones themselves, DJI’s assist web site is now warning that it could take 60-90 days for repairs. And in Could, we reported how DJI’s back-to-back value hikes took the favored Osmo Pocket 3 digital camera from $519 to $799 in simply two months. There, DJI was keen to say that US-China tariffs had been “among the many key concerns.”
