Disney is expanding its artificial intelligence and augmented reality capabilities with an additional layer. According to initial reports, the corporation has recently established a dedicated emerging technologies division. The newly christened Office of Knowledge Enablement will spearhead the corporation’s integration, deployment, and utilization of artificial intelligence, augmented reality, and virtual reality technologies.
The company has brought on board the CTO of its Studios Knowledge division to oversee the issue. Prior to joining Disney in 2010, Voris served as the Chief Technology Officer for the National Football League. Recently, he spearheaded the organization’s most significant event. Voris will provide a report to Alan Bergman, co-Chairman of Disney’s Leisure division. The company ultimately plans to expand its team to approximately 100 employees.
“The pace and scale of AI and XR breakthroughs are revolutionary, poised to transform customer interactions, creative industries, and the corporate landscape for decades to come – emphasizing the need for Disney to seize the exciting opportunities while mitigating potential risks.” “The establishment of this new entity demonstrates our unwavering commitment to fostering responsible usage and promoting best practices as a positive force for change.”
According to a statement from Disney, its Office of Technology Enablement will not absorb existing AI and XR projects currently underway at the company, a spokesperson for the entertainment giant told Engadget. By doing so, it will enable various Disney teams, many of which are currently working on merchandise incorporating such technologies, to align their efforts with the company’s overarching strategic goals.
The organization seeks to intensify its impact by emphasizing coordination, synchronization, and momentum in initiatives, while reiterating its commitment to fostering responsible and exemplary practices that promote accountable usage.
It is safe to say that Disney has likely navigated the last 20 years of technological change more successfully than most of Hollywood, leveraging its early adoption of new platforms and innovative storytelling approaches to maintain its market lead. By leveraging the versatility of their on-set virtual production infrastructure, the company has successfully optimized the creation of visually stunning productions such as sci-fi epics. As technological advancements with AI and prolonged actuality continue to reshape the landscape of work and leisure, it is prudent to implement additional safeguards to ensure responsible deployment of these technologies within the organization.
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