Two-dimensional barcodes encode significantly more information than their one-dimensional counterparts. This enables users to link physical items to a wide range of digital resources. For customers, two-dimensional barcodes offer a comprehensive presentation of product information, encompassing crucial details such as meal allergens, expiration dates, and security recalls, alongside detailed usage instructions, exclusive promotions, and relevant offers. Companies can enhance operational efficiency by leveraging 2D barcodes, establish product tracking at the lot or merchandise level, and pioneer innovative customer interactions.
Arrays empower diverse industries by meeting various knowledge requirements. The GS1 DataMatrix is employed on treatment or medical devices, encodes expiration dates, batch and lot numbers, as well as FDA-designated Nationwide Drug Codes. The QR code is familiar to many consumers who have used one to access a website on their mobile device. Including a URI on a QR code enables it to serve two primary functions: as a conventional barcode facilitating supply chain operations by allowing real-time monitoring throughout the provision chain, and subsequent value lookups at checkout; additionally, it serves as a consumer-facing hyperlink directing users to digital information such as expiry dates and serial numbers.
Regardless of type, however, all two-dimensional barcodes rely on a robust enterprise ecosystem underpinned by data. Organizations should invest in providing and managing accurate, consistent, and shareable data around their products and inventory to unlock the full potential of superior barcodes. Companies seeking to unlock the full potential of 2D barcodes may need to foster collaboration with partners, suppliers, and customers, thereby facilitating the exchange of information across the value chain through regular data sharing.
To unlock the potential of 2D barcodes and harness the power of information ecosystems, significant investment from major enterprises will be necessary. Shopper engagement, compliance, and sustainability are key drivers of this transformation.
Immediately’s customers wish to genuinely connect with the brands they collaborate with and purchase from. Empowering individuals through access to relevant data is crucial for effective engagement. According to Leslie Hand, Group VP at IDC Retail Insights, prioritizing buyer satisfaction means providing relevant information that empowers customers to make informed decisions about their personal lives and purchasing choices.
Two-dimensional barcodes enable seamless connectivity between customers and online content in real-time. “By leveraging 2D barcodes, retailers can create a highly effective shopper engagement tool,” remarks Dan Hardy, Director of Buyer Operations at HanesBrands, Inc., “enabling targeted connections with customers in specific areas or stores, and delivering relevant product information to their hands.” “By incorporating 2D barcodes into the shopping experience, you can establish seamless connections between products and consumers, fostering an interactive dialogue that effectively communicates your brand’s message at the individual product level.”
