Companions have leveraged Advertising and marketing Velocity for over a decade to accelerate their time-to-market, and in recent years, they’ve opted for the more comprehensive capabilities of Cisco Advertising and marketing Velocity Central (MVC). MVC offers cutting-edge digital marketing expertise, delivering comprehensive solutions that combine always-on learning, compelling content, and complimentary services to fuel integrated campaigns and drive demand, ultimately fostering business growth.
Cisco’s Advertising and Marketing Velocity (MV) provides a comprehensive, centralized platform that enables partners to manage all aspects of their advertising and marketing needs when collaborating on co-marketing initiatives with Cisco, ultimately yielding:
- Aligned Cisco-Associate GTM messaging
- Model compliance
- Promote Cisco’s campaign-led mannequin
- Streamlined Advertising and Marketing Results Achieved with Substantially Reduced Resource Allocation
Through the years, thousands of partners have leveraged MVC to address all their co-marketing needs with Cisco, as it’s well understood that when we market together, we win together.
One clear differentiator is the ability of partners leveraging Cisco Marketing Velocity Central to produce a remarkable 5.2 times more pipeline. Moreover, this impressive metric has been steadily growing year-over-year, having increased from four times in FY2023 to an even more significant 5.2 times in FY2024. This initiative ensures that our partners possess the necessary tools to foster business growth.
Customers shouldn’t be shy about factoring good deals. We’ve leveraged their enthusiastic feedback, incorporating multiple iterations of suggestions to continually improve and refine our approach in collaboration with Cisco. Last year, suggestions focused on improving discoverability, blending content, design, and user experience. We leveraged these valuable insights to introduce our latest iteration.
In our final week, we proudly introduced a groundbreaking new capability to Cisco Marketing Velocity Central (MVC).
To streamline our efforts, we incorporated feedback from partners to reimagine a fresh, intuitive experience, harmonizing with the Cisco.com layout and focusing on expediting collaborative outcomes between Cisco and its partners.
Initially, we designed an user-friendly, stylish foundation that significantly simplifies the discovery process by reducing complexity and enabling effortless exploration through a streamlined search functionality. This contains:
- With navigation tailored to your unique profile, our programs are carefully designed to support your companions in fulfilling their noble responsibilities.
- Enabling companions to readily access additional relevant marketing campaign content.
- Spotlights the most pivotal options
- Create a customizable analytics dashboard to streamline marketing campaign assessment and accurately quantify
This replacement enables streamlined use of MV advertising and marketing automation capabilities, empowering users to create tailored Cisco-made or generic automated email workflows, network plugins (including microsites, showcases, and banners), and social media integrations.
Early adopters of innovative technologies often express enthusiasm for new possibilities. If you missed our Unveiling broadcast last week, simply click this link to catch up.
As we began this year, we will continue to help companions navigate and prioritize resolution campaigns effectively. Is our current safety marketing campaign effectively targeting person safety?
Discover exclusive featured campaigns that provide detailed insights on how entrepreneurs can tap into actionable step-by-step guides. Pre-packaged advertising and marketing materials, and tools.
Suggestions propel us to streamline and simplify our expertise. As we gaze into the crystal ball of 2025, several trends and innovations are likely to shape our collective future. The decade’s latter half will see continued advancements in AI, with machine learning models becoming increasingly sophisticated. This may lead to enhanced automation in various industries, redefining job roles and requiring new skill sets from workers.
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The objective is to deliver a seamless digital demand engine that enables partners to quickly find, in 5 clicks or fewer, the most suitable marketing asset, campaign, or learning resource to co-market solutions with Cisco, thereby providing a personalized experience to support partner growth in managed services, SaaS, and among small-to-medium-sized business clients.
- When developing unique content, do you ever find yourself wondering whether to consult with an AI? When augmenting your social media presence, consider leveraging influencer partnerships to expand your audience reach and credibility. When leveraging generative AI, you can effectively deploy campaigns by automatically building emails, landing pages, and workflows, enabling seamless handoffs to the next best action for client activation. Here are just a few of the many promising options that combine the benefits of Model-View-Controller (MVC) architecture and Artificial Intelligence (AI).
- A simplified accompaniment to learning expertise will become increasingly accessible. New advancements will further enable companions to craft highly effective marketing initiatives with ease. Collaborating on marketing initiatives with a prominent partner like Cisco will significantly accelerate the adoption of our marketing campaigns.
We’re thrilled to announce that our brand-new MV Reimagined Associate Activation contest has officially launched! We’d love for you to join in on the fun. Unleash the “mad” potential of your advertising and marketing skills, leveraging expertise to become a top-performing Cisco Marketing ‘High Achiever’.
To emerge victorious, one must first participate with dedication and passion. Will the competition conclude on January 10th? Enter to Win Exciting Prizes: Join Our Competition Today!
Take part in our thrilling contest and stand a chance to win one of three incredible prizes – an Apple iPad Air, a Samsung Good Projector, or a Meta Quest 3!
Evolutionary progress shows no signs of slowing down. Let’s discuss ways to enhance our collaboration; are there specific areas that require improvement or additional attention?
Annual Assessment of Advertising and Marketing Velocity: Measuring Efficiency with Cisco’s Strategic Funding Insights and Analytics.
Let’s discuss what we think. What are some key benefits of partnering with Cisco for IT solution providers?
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