OpenAI has launched ChatGPT Pulse, a brand new function designed to shift the chatbot expertise from reactive to proactive. As an alternative of ready for consumer prompts, Pulse anticipates day by day wants and delivers personalised summaries on to cellular gadgets. This marks a big change in how customers work together with AI assistants, aiming to supply sensible assist built-in into day by day routines.
In contrast to calendar reminders, Pulse creates notifications based mostly on consumer habits, pursuits, and deliberate actions. For instance, a morning notification may embrace a day by day overview, tailor-made information, upcoming duties, or journey suggestions. The data is introduced in visible playing cards, every containing concise particulars that may be rapidly scanned or explored additional. The system analyzes conversations and preferences in a single day, producing 5 to 10 playing cards that seem within the ChatGPT cellular app the next day.
Now in preview: ChatGPT Pulse
This can be a new expertise the place ChatGPT can proactively ship personalised day by day updates out of your chats, suggestions, and related apps like your calendar.
Rolling out to Professional customers on cellular right now. pic.twitter.com/tWqdUIjNn3
— OpenAI (@OpenAI) September 25, 2025
At the moment, Pulse is accessible completely to Professional subscribers, who pay $200 per 30 days. Playing cards disappear on the finish of the day except saved, and customers can present suggestions, request particular themes, or dismiss irrelevant ideas. Integration with exterior apps, akin to Google Calendar and Gmail, expands Pulse’s capabilities by enabling options like assembly schedules, birthday reminders, or restaurant suggestions at journey locations. This proactive strategy goals to study consumer routines and provide well timed help with out requiring express prompts.
Sensible examples spotlight its vary: from cooking ideas and exercise plans to journey routes customers had not beforehand thought-about. Nevertheless, this comfort raises privateness and safety considerations. Specialists warning that the extra private information is built-in, the upper the potential dangers. OpenAI emphasizes that every one Pulse content material undergoes security checks and that customers keep management—Pulse may be disabled anytime beneath Settings > Personalization by turning off memory-based ideas.
Strategically, Pulse displays OpenAI’s aim to evolve ChatGPT into an always-on digital companion, not only a question-and-answer instrument. The corporate additionally positions it as a possible different to conventional information feeds, providing AI-driven morning briefings designed to ship worth rapidly, with out the distraction of infinite scrolling.
For now, Pulse is in preview mode for Professional subscribers, with plans to increase availability to the Plus tier ($20/month) later within the yr. By organizing schedules, suggesting related content material, and anticipating consumer wants, Pulse represents OpenAI’s imaginative and prescient of a really proactive assistant—one which capabilities as a private digital supervisor, at all times prepared to supply assist.
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