Tuesday, April 1, 2025

Unveiling Connections: The Exciting Debut of Cisco’s 360 Accomplice Initiative

The unforgettable week we experienced at Cisco Accomplice Summit 2024 in Los Angeles was truly something special. The opportunity to connect with numerous peers and associates, exchanging ideas and fostering connections that collectively propel our achievements.

Thank you to everyone who contributed, regardless of their specific involvement or level of participation. Our shared commitment brought us together, and with your ongoing support, we’ll continue to make progress on this exciting path.

As one unified force, our core theme for the past year has been “Ahead as One”, focusing on delivering customer value together and fortifying our bond with clients amidst the transformative power of AI. Throughout the week, a unified message emerged: by harnessing the power of our entire ecosystem, we can collectively craft unique buyer experiences that truly stand out.

As Chuck Robbins, our Chairman and Chief Executive Officer, aptly noted: “We find ourselves in an unprecedented era where our clients are facing intense pressure to swiftly deploy AI infrastructure.” Their drive for knowledge and expertise has never been stronger, and forging strong alliances is vital to their achievements.

At the Accomplice Summit, Cisco introduced its groundbreaking Cisco 360 Accomplice Program, a unified ecosystem where shared success thrives. Developed through an unprecedented collaboration of over 1,000 hours of feedback from companions, clients, and industry experts.

It leverages our heritage of exceptional hardware and networking capabilities while embracing the transformative shift towards software-driven solutions, subscription-based models, and innovative services. This system empowers diverse business models, focusing on what matters most – driving value through go-to-market strategies, building competencies, and fostering deep connections with customers. Our portfolio-based framework empowers companions to evolve alongside our innovative endeavors.

The Cisco 360 Accomplice Program embodies global impact, agility, and simplicity, most notably showcasing our commitment to collaborating seamlessly with others as a cohesive ecosystem.

Let’s focus on the crucial matters at hand:

Cash. Time. And relationships.

For those of you who have established partnerships with Cisco, your investment is safeguarded. By providing you with strategic instruments and valuable assets, we empower your organization to achieve consistent profitability, fostering a foundation for sustainable growth and long-term prosperity.

You’ll have ample opportunity to ease into the change. With nearly a year and a half remaining until the new program takes effect on February 1, 2026, you have ample time to transition at your own pace with assurance.

Designed specifically around you, this program seamlessly integrates your unique needs and goals, empowering long-term growth and success.

Cisco’s 360 Accomplice Program introduces the Accomplice Value Index, a novel framework for assessing contributions across four key dimensions:

  • The level of maturity in your company’s lifecycle management and operational best practices?
  • You possess a diverse range of technical and skills capabilities.
  • Ways to Build, Sustain, and Reinforce Buyer Value
  • The art of cultivating meaningful connections with clients throughout their transformative experience?

This strategy ensures that your distinctive strengths—whether or not in Safety, Networking, Collaboration, Cloud & AI, Providers and Observability, and/or throughout a number of portfolios—are acknowledged and rewarded.

Let’s shine a light on the distinctive investments and capabilities that truly differentiate you from others. To enhance partner value and recognition, we’re introducing two new designations: Cisco Accomplice and Cisco Most Valued Accomplice, and will sunset the existing Gold, Premier, and Select tiers.

These designations effectively encapsulate your impressive skills and unwavering commitment to achieving exceptional results. By further empowering our team members, we’re also ensuring that clients recognize the value proposition – clearly articulating what sets us apart and makes us the ideal partner for their needs.

All existing anniversary dates for current roles, ranges, and Buyer Expertise Specializations will be extended to February 1, 2026. When acquiring a new role, level, or Buyer Expertise Specialization during the transition period, the associated anniversary date will be reset to coincide with the attainment of this new credential, regardless of when it is achieved.

As the industry evolves, our focus is shifting from traditional Structure Specializations to innovative Answer-based Specializations, seamlessly aligning with the rollout of the Cisco 360 Partner Program. As we progress, we will introduce subsequent-generation Specializations that enable you to further specialize within a specific portfolio or across multiple portfolios, thereby providing a unique value proposition for your technical expertise. These enhanced specializations will be accessible to our most valued Cisco Partners.

Now, we have some thrilling, rapid-fire options available to you.

We are thrilled to introduce our premier Artificial Intelligence-focused specialisation. The solution was developed to meet the growing need for high-performance Cisco AI infrastructure solutions, offered exclusively by certified Cisco partners. This cutting-edge specialization enables you to deliver meaningful enterprise outcomes that are urgently needed today.

For managed service suppliers, we have further expanded our offerings to include

  • What is Safe Entry/Safety Service Edge (SSE)?
  • Industrial OT Safety

These solutions will empower you to capitalize on burgeoning market demand for security-centric managed services, thereby propelling growth through innovative offerings that stand out from the crowd.

Lastly, we encourage you to get educated within the newest Safety & Observability options obtainable within the present Cisco Accomplice Program and Splunk Partnerverse. To support your investment goals, we are thrilled to introduce… Upon the availability of these specializations on November 20, 2024, Splunk partners’ investments will be safeguarded, enabling Cisco partners to not only expand their expertise but also gain access to a broader client base.

To further enhance your financial performance and market position, we are expanding the scope of benefits offered. By leveraging a combination of upfront discounts and performance-based incentives, you’ll enjoy a profitable arrangement tailored to the value you bring to your clients.

As we previously announced at the Accomplice Summit ’23, our flagship rebates – VIP, Lifecycle Incentives, and the Cisco Providers Accomplice Program (CSPP) – will be consolidated into a single new program, the Cisco Accomplice Incentive, offering the same rewards with an even more streamlined approach.

Now we’ve broadened the Buyer Evaluation Incentive to encompass both Networking and Collaboration, as well as Safety. These proactive assessments not only determine new alternatives, but also boost buyer loyalty and accelerate deal approvals.

The Carry Out Plus programme now offers a broader range of opportunities to earn, featuring enhanced payment scales and incentives for progress across architectures and mid-market clients.

The lifecycle of incentives continues to undergo significant evolution, with the introduction of novel programs focused on enterprise networking, safety, and knowledge management, as well as innovative buyer experience scenarios such as Duo’s unique approach. With streamlined monitoring, Funds Supervisor now features a groundbreaking one-step view, allowing for seamless prediction of earnings.

Over the next 15 months, our phased rollout will commence by focusing on the Safety portfolio, providing enhanced insights into your organization’s value index from day one. Then we’ll roll out extra indices for Collaboration, Networking, Cloud & AI, Providers, and Observability —all accessible on Accomplice Expertise Platform (PXP).

The Cisco 360 Accomplice Program showcases your collective thoughts, obstacles faced, and future objectives. Predictable development drives innovation, enables strategic investments, and yields substantial returns for customers. And we’re committed to driving your profitability, providing you with the tools and resources needed to seize new opportunities.

I’m excited to engage with many of you over the next few months through advisory board participation, events, and personalized discussions. Discover a plethora of resources and registration links for forthcoming webinars at the newly launched Cisco 360 Partner Program website. You can email us with suggestions and questions.

If you missed my breakout session BIS 05 at the Accomplice Summit or would like to rewatch it, head back to the platform on November 12 when it will be available for replay.

Together, we will surpass buyer expectations and set a new standard for excellence.

Uncertain whether we should confidently commit to this projected profit statement, particularly when conveyed in written form.

 

 


Let’s discuss what you think. #CiscoPartners Are You Ready to Revolutionize Your Network?

As we continue to navigate the ever-evolving landscape of networking, it’s crucial to stay ahead of the curve. By partnering with #CiscoPartners, you’ll gain access to cutting-edge solutions that will propel your business forward.

Whether you’re looking to optimize network performance, improve security, or enhance collaboration – our partner ecosystem has got you covered!

So what are you waiting for? Join the movement and let’s take your network to new heights!

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