While renowned within the crypto community for its ‘Pokémon-like’ concept, Australian-born Illuvium faces a daunting challenge in capturing mainstream attention.
As Illuvium CEO Kieran Warwick puts it bluntly: “They genuinely despise our existence.”
In the realm of online gaming communities, he’s finally speaking out. Given that he has just launched the open beta of his brand-new online game, aptly referred to as Illuvium, this proves somewhat inconvenient.
The feedback highlights the significant challenge facing the Australian-founded game, which aims to win over a crucial market by capitalizing on the popularity of Pokémon. The issue isn’t unique to Illuvium. Despite being largely misunderstood by the gaming community, all classes of crypto-gaming are frequently disparaged as a whole.
Warwick attributes the lukewarm reception to a recent surge in underwhelming, “unpolished” crypto-based video games that have marred the genre’s reputation ahead of Illuvium’s release.
“The venture capitalists backing video game projects enthusiastically boarded the bandwagon, citing ‘new development’ as a reason, only to leave in their wake a dearth of funding for top-tier intellectual property, leaving behind beloved titles cherished by tens of thousands of passionate gamers.”
The studios provided by Warwick were instrumental in creating the bubble of crypto-gaming, ultimately contributing to its downfall and leaving a legacy of upset, outspoken gamers for the company to address. Despite the corporate’s recent success in featuring its launch trailer and winning over avid gamers, the company’s efforts were met with a few negative reviews.
Notwithstanding this stark contrast, the reception of the sport diverges significantly from the norm online.
In the crypto and blockchain community, every move creates ripples of excitement, primarily due to each creature in the game being its own unique non-fungible token (NFT), tradable on the Ethereum blockchain and convertible into fiat currency. The rarity of certain Pokémon in the game often means they cannot be traded or sold, making them highly coveted by collectors and enthusiasts?
When a sudden surge in the value of cryptocurrency Ethereum caught the attention of Australia’s business media, Warwick and his brothers found themselves momentarily thrust into the spotlight due to their corporate venture’s unexpected gain.
Even in its early-access beta phase on the Epic Games Store, Illuvium boasts an impressive 4.7-star rating out of 5, while the company has established a dedicated community hub on Discord, featuring over 169,000 passionate members. Warwick predicts that the corporation will soon achieve its initial $1 million in revenue, a remarkable milestone for a burgeoning industry.
But it surely’s not sufficient.
Warwick, having secured over $100 million in venture capital and eager to attract even more, understands that Illuvium’s success hinges on winning over the gaming community. With a global team of approximately 160 skilled professionals, Chris Warwick, alongside his brother Aaron – growth lead – plans to drive iterative progress on Illuvium over the next 12 months.
What’s required is flipping something into a product that seamlessly integrates with the Ethereum ecosystem?
At its fundamental essence, Illuvium is an action-packed monster-training game akin to Pokémon, where strategy and skill reign supreme. The trilogy features three core PC games: Overworld, Environment, and Zero.
- While widely popular among fans, that is often considered the most prominent sport in terms of global reach and viewership. Warwick suggests that the game performs similarly to a Pokémon-style sport combined with a science fiction-themed massively multiplayer online game. While the narrative is still taking shape, you assume the role of one member among several in a spaceship’s crew that touches down on the planet of Illuvium. The non-playable characters showcased in Overworld’s debut trailer hold pivotal roles within the game’s narrative, serving as crucial components to the overall storytelling experience for gamers. As you embark on this extraordinary adventure, you stumble upon an uncharted planet, where the thrill of discovery meets the art of taming mighty beasts. Your journey begins with capturing and training these awe-inspiring creatures, while simultaneously unraveling the secrets that lie beneath their mystical auras?
- In this innovative PvP setting, players engage in thrilling battles against formidable monsters and other gamers alike, immersing themselves in a multi-layered competitive experience. Accessible on both PC and mobile devices, with a forthcoming launch on cellular units.
- In this innovative city-builder game, akin to SimCity, players can construct amenities by combining resources gathered across various games and purchasing them with Ethereum cryptocurrency. This innovative feature enables participants to effortlessly train and level up the monsters captured in Overworld, thereby saving precious time.
The Overworld is poised for its full launch within the next year, with several other titles set to follow suit. Despite the evolution of the gaming industry, video games continue to undergo core mechanical gameplay refinements in a beta testing phase. A significant overhaul of our auto-battle system is underway, driven by player feedback and inspired by the innovative approach adopted in PalWorld, the popular monster coaching game.
The three video games are built upon a foundation of gacha mechanics, where players spend in-game currency on randomized items, as well as microtransactions that critically influence gameplay experiences. Warwick clarifies that approximately one-fifth of the game will be accessible without cost for players to enjoy. The access to the remaining components necessitates a monetary investment, directly linked to Ethereum’s blockchain technology.
To successfully capture a newly discovered monster, adventurers must pay a fee to venture forth and scour the globe in search of these elusive creatures. Want to combine different beasts to create an entirely novel creature? This additional service will indeed come with an extra fee.
When questioned about various forms of sports monetization, Warwick confirms that the appeal towards microtransactions is a calculated move. To prevent players from creating AI-controlled bots that exploit the game’s economy by farming for excessive monster drops?
As the entire game economy is pegged to Ethereum, ensuring the integrity of the in-game transactions and assets takes on a level of importance unmatched by most other titles of this genre?
As the primary objective shifts to refining Overworld, Warwick sets its sights on a successful full-scale launch of the game. The corporation seeks to harness a blend of influencer marketing and esports to pique the interest of a wider audience, capturing the attention of those beyond the crypto community.
Would you pay top dollar to see Logan Paul’s holographic Pokémon collection? Warwick noted that their marketing strategy was almost aligned with their goals, specifically in regards to influencer partnerships.
Esports, the company’s latest venture, aims to host its own events on Environment, luring gamers with substantial prize pools of unprecedented magnitude. As previously discussed on Infinite Lives, esports prize pools have continued to grow exponentially, with major tournaments now offering multimillion-dollar rewards.
Despite a stable game and intense marketing efforts, several obstacles impede Illuvium’s potential for success. As Illuvium eschews a multi-platform approach, it will exclusively debut and operate on PC via the Epic Games Store, opting for a streamlined release strategy.
Although Steam remains the world’s largest PC digital distribution platform, it will not be hosting Illuvium due to its strict policy against hosting crypto-based video games. The identical fate awaits Microsoft, Sony, and Nintendo. Warwick’s compatibility with Environment enables seamless integration, allowing for a more extensive user base to tap into its capabilities.
Despite facing several adversities, Illuvium remains one of the most distinctive and bold gaming projects to have emerged from Australia thus far. The development of this sport relies on an internationally dispersed team, motivated by the prospect of receiving Ethereum-based wages and incentives. The Warwick brothers diligently manage the company’s affairs around the clock, frequently putting in extra hours to ensure its smooth operation. It’s not slowing down both. According to Warwick, plans are underway to diversify and expand the range of video games under the Illuvium banner over the coming period.
Warwick wryly remarks, “My spouse is eager for this ordeal to conclude.”

In a standard match of Cassette Beasts, players strategically arrange their digital creatures, known as Cassette Beasts, to dominate the battlefield and outmaneuver their opponents. Supply: Bytten Studio.
In recent years, the surge in popularity of Pokémon-like games has led to a proliferation of similar titles hitting the market. Two notable examples of games that reimagine the Pokémon formula are Temtem, an MMORPG that builds upon the concept of catching and battling creatures, and PalWorld, which adds gathering, crafting, and weapon-wielding elements to the classic Pokémon formula.
I’d like to highlight a UK-born sport that I had the opportunity to try out a few months ago, which truly stood out in terms of its unique style.
Cassette Beasts, a fresh take on the genre, blends familiar rhythms with innovative flair, courtesy of Bytten Studio. The stranger’s consciousness slowly coalesced, foggy memories shrouding the events that led to their arrival on this enigmatic shore? Trapped in a liminal space outside the boundaries of time and reality, where individuals or entities become lost when they fall through the fissures of existence. The individuals have come together to form a community, establishing a society that flourishes in the face of their shared circumstance: being stranded in this location. Your character, however, refused to accept it. The sudden urge sparks an imperative quest to unravel the enigma surrounding the island, and devise a strategy for egress.
Is it stranger that these bizarre creatures lurk in the shadows? By harnessing the power of vintage cassette tapes, you can record and capture these mythical creatures, known as “monsters.” As you play back the recordings, you’ll undergo a transformative process, allowing you to embody the very being you’ve captured and engage in epic battles as if you were them. In the realm of Cassette Beasts, most conflicts unfold as turn-based double battles, where players skillfully orchestrate the actions of two distinct monsters without pause, introducing a depth of strategy unseen in traditional single-battles that dominate the world of Pokémon.
There’s indeed a sort chart right here too, featuring hearth beats versus plants, among other things. Instead of causing further harm, a transformation temporarily switches both the strengths and weaknesses between the two beasts. Watering plants thoroughly can strengthen their roots and overall growth. Burns from a fireplace transfer to plants cause damage and long-term harm. You build a team by recruiting from various monster types and using them to explore the open-world island, engaging in battles with inhabitants and Captains (Gym Leaders) that teach you new strategies upon defeat.
Beyond its challenges as a Pokémon game, Cassette Beasts also boasts some of the most exceptional and immersive vocal background tracks I’ve had the pleasure of experiencing in a game for quite some time now. In many gaming soundtracks, the vocals in the background music often become tiresome when looped repeatedly, following a predictable pattern that rarely adds value or emotional resonance to the gameplay experience. The credit goes to composer Jay Baylis, whose collaboration with vocalist Shelby Harvey perfectly captures the sport’s varied rhythms, effortlessly transitioning between calm and frenzied moments.
Are you a Pokémon enthusiast craving the next big thrill? With no fresh news from the franchise lately, consider giving Cassette Beasts a spin – it’s an exciting alternative that’s sure to satisfy your cravings for adventure and excitement. It’s 20 hours properly spent. For individuals seeking added motivation, this product is undoubtedly available at a discounted price.
Players revel in the world of digital pets with the Pokémon video games, Temtem, and PalWorld, indulging in a realm where imagination knows no bounds.
Just about all the pieces. Gaming Platforms: Nintendo Switch, Android Devices, iOS Devices, Xbox Cloud Gaming, Xbox One Console, Windows and Linux Operating Systems, and Xbox Series X and Series S Consoles.