Liverpool-based OBT Reside has raised greater than €2.6 million of Sequence A funding, as a part of a spherical that values the enterprise at greater than €11.8 million, to proceed utilising AI and real-time insights to assist manufacturers in media, sport, retail and leisure drive gross sales and improve model loyalty.
The spherical was led by NPIF II – Praetura Fairness Finance, which is managed by Praetura Ventures as a part of the Northern Powerhouse Funding Fund II, and will probably be used to increase OBT Reside’s UK staff, put money into product growth and speed up market penetration throughout key industries, notably these poised for digital transformation.
Paul Shannon and Chris Hodgson, Co-CEOs & Founders of OBT Reside, mentioned: “Securing this funding is a big milestone for OBT Reside. It not solely validates our imaginative and prescient but in addition offers the assets to scale our operations and improve our service choices. We’re excited to accomplice with Praetura Ventures, whose dedication to supporting northern tech companies aligns completely with our development ambitions.”
Based in 2023 by Paul Shannon and Chris Hodgson, OBT Reside was set as much as assist manufacturers transfer past static content material and one-size-fits-all campaigns by delivering hyper-personalised experiences that adapt to person behaviour in actual time.
That is achieved by combining behavioural psychology, confirmed engagement strategies, sport design ideas and real-time expertise to create digital experiences that really feel related, rewarding and fascinating.
Peter Carway, Funding Director at Praetura Ventures, mentioned: “OBT Reside’s modern strategy to LiveOps and buyer engagement positions it on the forefront of digital transformation throughout a number of industries. It’s additionally an instance of how Liverpool is advancing its cluster of innovation and harnessing a brand new technology of tech expertise. We’re proud to be supporting OBT Reside’s journey with greater than cash, and we look ahead to contributing to its continued success.”
OBT Reside’s proprietary software program, Interact AI, attracts on learnings from the gaming business and LiveOps, which is a follow of dynamically updating digital environments to maintain customers coming again. This permits manufacturers to set off contextual experiences like challenges, rewards and digital experiences that attraction to customers.
By Interact AI, LiveOps and a human-led service layer of engagement specialists, the corporate is ready to use challenges, rewards, interactions and different options to maintain customers engaged and guarantee on-line experiences drive most affect for OBT Reside’s prospects.
For instance, a retail model would possibly look to supply a problem or reward throughout peak buying moments, turning browsers into consumers whereas gathering richer buyer perception.
Sue Barnard, Senior Funding Supervisor at British Enterprise Financial institution, added: “OBT Reside represents the sort of forward-thinking, tech-driven enterprise that NPIF II is right here to help. With its modern strategy to buyer engagement and real-time digital experiences, it’s serving to manufacturers rework how they join with customers. This funding underlines our dedication to backing formidable Northern firms driving development, embracing digital transformation, and creating high-value jobs within the area.”
This elevate follows a interval of fast development for OBT Reside, together with the corporate’s latest worldwide enlargement into the Center East with the opening of a regional hub in Dubai.
