Adriemilly Rigo wasn’t feeling effectively. “As she reflects on her past, she candidly admits that she was previously quite sedentary, rarely engaging in sports or taking care of herself.”
As she approached middle age, she struggled with weight gain, persistent fatigue, and debilitating migraines that left her feeling helpless. After consulting her doctor, the patient was diagnosed with nonalcoholic steatohepatitis, a serious condition characterized by excessive fat accumulation in the liver, which, if not managed, could lead to potentially life-threatening complications including liver failure and cirrhosis.
Rigo was scared. When her supervisor invited her to try the company’s latest health and wellness app, she jumped at the opportunity. As a result of implementing the recommended meal plan and training program, her symptoms have come under control, and she’s experiencing a sense of well-being that eludes her more often now. “For Rigo, the experience has been nothing short of fantastic.” “I constantly pose myself a growing multitude of concerns daily.”
Rigo prioritizes her wellbeing, seeking assistance from a cutting-edge generative AI-powered application. Founded in 2020 by three female founders, the Brazilian technology company has rapidly acquired millions of users through its innovative approach to gamifying healthy behaviors.
While RadarFit’s primary purpose is serving individuals, its core emphasis lies in delivering a comprehensive wellbeing and wellness programme to corporate clients, thereby promoting holistic growth. “For corporations, our solution addresses the challenges posed by excessive pricing due to worker wellbeing concerns and the need for significant investments in employee benefits,” says Chief Executive Officer Jade Utsch Filizzola.
As various countries navigate the challenges of rapid urbanisation, Brazil is struggling with alarming rates of cardiovascular disease and metabolic disorders, including diabetes and non-alcoholic steatohepatitis (NASH). Estimated to be around 35.3%, the highest rate in Latin America, compared to 25% globally, according to the International Burden of Disease database. While expensive to manage and undoubtedly life-threatening, numerous health issues, including non-alcoholic fatty liver disease (NAFLD), can be prevented and potentially reversed through a balanced diet and regular exercise – that’s precisely why more companies like Rigo’s are partnering with RadarFit. RadarFit has rapidly expanded its client base in just a few short years, securing more than 60 corporate clients, with an ambitious goal of reaching 80 industrial customers by year-end.
Powered by the Microsoft Cloud, RadarFit leverages Microsoft’s robust infrastructure and utilizes its advanced tools to seamlessly automate advertising and marketing efforts, as well as analyze data and provide personalized recommendations.
The profound impact of RadarFit on employee wellbeing has taken our team by surprise, according to Samuel Lopes Fontes, who manages finance and human resources for Rigo’s employer. According to Lopes Fontes, persistent yet pleasant prodding from the RadarFit app led individuals to abandon claims they lacked time for gym visits, instead opting for early morning exercise routines to prioritize self-care. Meanwhile, a remarkable shift has occurred among colleagues, who are now requesting that their employer restock the office kitchen with fresher produce.
Approximately two years ago, a significant proportion of Cooabriel’s workforce – specifically 27 out of a total of 470 employees – enrolled in RadarFit. As the initiative unfolds, 59 collaborators join forces, resulting in a remarkable 50% reduction in health complaints within the initial six months of this year, according to Lopes Fontes.
Prompted by RadarFit’s AI-generated app, Lopes Fontes’ remarkable transformation unfolded as he, like Rigo, successfully managed to reverse fatty liver disease – albeit at a much earlier stage – through a revamped diet and increased physical activity. As a result, his physician has since declared the condition in remission.
Despite the vast array of mobile applications and websites offering wellbeing and wellness advice, millions of individuals continue to struggle with maintaining a healthier lifestyle.
Gamification’s strategic application is precisely what enables effective engagement in that setting. “The fundamental reason people struggle to achieve a fulfilling life, according to Filizzola, lies in the absence of immediate rewards.” Although an individual might dedicate 60 minutes to training or indulge in a nutritious meal, “they don’t instantly reap the benefits for their overall wellbeing and physical health,” she explains. “This absence of immediate gratification is often the primary catalyst for a decline in motivation.”
RadarFit leverages the power of generative AI, harmoniously combined with a sophisticated factors system, to drive individuals towards making more informed and healthier choices. Data extracted from uploaded images of daily activities, including meals, is utilized to create personalized tags or labels, enabling tailored recommendations based on each user’s healthy habits recorded through the platform. A cutting-edge avatar that learns and adapts to individual preferences and health goals, offering personalized meal recommendations and bespoke exercise routines tailored to optimize overall wellness. Points earned from making well-rounded choices will be converted into charitable contributions to socially responsible organizations or redeemable for practical household items and cutting-edge electronic devices.
While varying levels of classes recognize differing challenges, some tasks prove more demanding than others. For instance, a brief 15-minute exercise is valued at three credits, in contrast to a more substantial undertaking lasting 60 minutes or longer, which earns nine credits. A nutritious meal’s value is reflected in its 31 factors, underscoring the importance of healthy eating habits, whereas tasks such as drinking a glass of water – although vital yet straightforward – are assigned a mere 5 points.
The RadarFit app allows users to track their progress in relation to colleagues, a feature that fosters pleasant competition, as research suggests this type of social comparison can motivate individuals to take action (a phenomenon familiar to anyone who has practiced more after comparing scores with others on language learning apps). Additionally, customers have the option to opt out of company-wide competitions.
Tatiany Duarte, RadarFit’s Chief Knowledge Officer, reveals that she crafted her debut online game at just 15 years of age, and now combines generative AI with gamification to transform potentially tedious processes into engaging experiences. The addition of whimsical font styles and colors in marketing materials makes it rather more playful, she suggests.
