An analyst with virtually no Apple rumor monitor report might be proper once they declare that three out of the 4 new iPhone 17 fashions will price an additional $50 versus corresponding iPhone 16 fashions.
Regardless of Trump’s fixed insistence that it is different international locations who pay his “reciprocal” tariffs, it is US companies that do — and so it is inevitable that prices shall be borne by shoppers. Apple has labored to delay worth rises, however now an analyst says it has no selection so as to add $50 to virtually each mannequin.
Particularly, Jefferies analyst Edison Lee claims that the worth hike will come to the iPhone 17 Professional, iPhone 17 Professional Max, and the anticipated iPhone 17 Slim. That may imply that each the high quality and the corporate’s first main new design shall be affected.
$AAPL – IPHONE 18 PRICE HIKE EXPECTED: JEFFERIES
Jefferies analyst Edison Lee maintained a Maintain score and $188.32 worth goal on Apple. He famous sturdy iPhone demand in Q2 2025, with U.S. telcos reporting ~22% progress in tools gross sales — the very best in six quarters. This
— *Walter Bloomberg (@DeItaone) July 30, 2025
Maybe most importantly, if that is appropriate, it implies that the iPhone 17 Professional will break the $1,000 barrier for the primary time. Apple has saved its base configuration to $999 for the reason that iPhone 11 Professional in 2019.
There isn’t a direct equal to the expected iPhone 17 Slim within the present iPhone 16 vary. Nevertheless, that new mannequin is assumed to be changing the iPhone 16 Plus, which at present begins at $899.
The one mannequin not predicted to see a worth rise is the bottom iPhone 17. That is anticipated to retain the $799 of its present equal, the iPhone 16.
Jeffries says that the worth rise is particularly to offset the affect of the tariffs, and from unspecified rising part prices.
Again in Could 2025, it was reported that Apple was seeking to elevate costs due to tariffs, but additionally to discover a option to keep away from blaming Trump. That is as a result of Trump’s administration exploded at Amazon over a declare, later denied, that the retailer would show precisely how a lot the tariffs had been including to the price of objects.
