Every time there’s discuss of Apple making a giant, splashy acquisition to assist catch up in AI, somebody inevitably factors out that “Apple doesn’t purchase huge corporations like that”. At present, Apple CEO Tim Prepare dinner provided his view: firm measurement doesn’t matter.
If the tech is correct, what’s the hurt?
Throughout right this moment’s Q3 2025 earnings name, Citi analyst Atif Malik requested whether or not Apple wanted to speed up its AI roadmap, regardless of traditionally not resorting to huge acquisitions.
Prepare dinner famous that Apple has acquired seven corporations this yr, though not all of them have been AI corporations. Then, he added:
“We’re very open to M&A that accelerates our roadmap. We’re not caught on a sure measurement firm. (…) we principally ask ourselves whether or not an organization can assist us speed up a roadmap. In the event that they do, then we have an interest. However we don’t have something to share particularly right this moment.”
Prepare dinner’s reply comes a couple of month after Bloomberg reported that Apple had held inner talks about buying AI search startup Perplexity, which reportedly simply closed a $1 billion funding spherical, pegging its worth at greater than $18 billion, and pushing any potential sale worth even increased.
An acquisition wouldn’t simply make it Apple’s largest to this point, nicely past the $3 billion Beats deal, it may arguably eclipse the mixed worth of each different acquisition Apple has ever made.
On the identical time, Morgan Stanley lately printed a report that categorized as “misguided” the concept that Apple wanted to amass an AI search startup.
Be it as it might, Prepare dinner’s remarks right this moment provided each a unique perspective, and a roadmap of corporations hoping to interrupt with Apple’s precedent: for this specific case, if the know-how is correct, Apple could also be prepared to pay a worth as large as its personal shortcomings within the AI recreation.
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