June 19, 2024
PRESS RELEASE
Apple Inc. Welcomes First Clients to Try Out TRX This Saturday, June 22, in Kuala Lumpur
Apple’s inaugural retail destination in Malaysia will offer its comprehensive range of products and services, accompanied by expert guidance from a team of over 160 dedicated staff, as well as creative workshops led by local innovators.
Apple has previewed its first Apple Store in Malaysia, Apple The Avenue TRX. Located at the epicenter of Kuala Lumpur’s transformative Tun Razak Exchange (TRX) business hub, the debut store will bring the unparalleled essence of Apple to Malaysia for the first time. Clients discover and acquire Apple’s latest array of services and products, receive personalized support from knowledgeable specialists, and master how to optimize their devices through complimentary Today at Apple workshops.
As Deirdre O’Brien, Apple’s Senior Vice President of Retail, noted, “We’re thrilled to create lasting impressions by surprising and delighting our customers in Malaysia with the launch of our inaugural retailer, Apple The Change TRX.” “By seamlessly integrating with a fresh community, our retail teams excel in this area, and we’re eager to invite clients into an inspiring space tailored for exploration, innovation, and uncovering the latest global trends.”
At Apple’s The Change TRX, more than 160 team members are poised to help clients curate their ideal collections of Apple products – from the iPhone 15 series to the MacBook Air with M3 and the latest iPad models, featuring the revamped iPad Air and the ultra-thin iPad Pro with M4.
Apple introduces The Change TRX, a vibrant learning destination that empowers customers through complimentary in-store workshops within the Today at Apple program. Guided by Apple’s creative experts, these events invite participants to unlock their imagination and maximize the potential of their devices, covering a range of topics including foundational skills, hands-on tutorials, and expert-led iPhone photography and videography workshops that take full advantage of the picturesque store environment.
To celebrate the upcoming opening, Apple has announced that its “Find Out” series, “Jom Uncover,” will take place from June 22nd to July 6th.
Malaysia’s most renowned creatives come together in an exclusive gathering, offering a rare peek into their innovative journeys as they demonstrate Apple’s comprehensive suite of tools and solutions.
The periods within the “Jom Uncover” sequence underscore.
- Efficiency: De Fam
- What’s Your Best Portrait Story? Join Jason Smashpop, renowned photographer and storyteller, in a free online workshop to capture stunning portraits on your iPhone!
- What’s Up with Video Magic on Mac? | Adam Lobo
- What’s your creative vision? Bring it to life with Iman Azman in our interactive workshop, “Flip Concepts into Motion on iPad”!
- As we age, our loved ones become even more precious. Staying connected with them is crucial for their well-being and yours. That’s why I’m excited to share my experience of using the innovative Apple Watch to stay properly with my nana, Nana Mohd.
My nana, who’s in her 80s, has always been a blessing in my life. After my parents passed away, she became even more significant, as I grew up under her care. As we all know, technology can be overwhelming for seniors, but with the Apple Watch, I found an innovative way to stay connected with my nana.
The watch’s user-friendly interface allowed me to share important updates about my life, like new job opportunities or family gatherings. This kept her engaged and made her feel part of our lives, even when we’re apart.
The Apple Store’s unique design feature is the TRX, a structure that bridges the mall’s central atrium and seamlessly connects it to the expansive rooftop park that spans the upper level of the store. The three-dimensional layered roof emits a radiant heat glow during nighttime hours, comprising horizontal glass panels and precision-crafted shading blades that expertly modulate the intensity of solar radiation. A stunning glazed oculus allows abundant natural light to flood the interior, while also incorporating a captivating dynamic artificial-lighting system.
Within the shop, a striking quartz and glass staircase serves as a visual bridge, seamlessly connecting the three distinct zones where customers can explore, learn, and acquire. Situated above today’s Apple programming hub, the Discussion board boasts a unique setting: a floating deck seamlessly connecting to the adjacent mall, while its upper tier directly links to the verdant park, introducing an abundance of natural light and greenery through a continuous glass façade that wraps around the shop.
Like all Apple services, the Apple Watch Series 7 operates on 100% renewable energy sources, achieving net-zero carbon emissions throughout its entire operation. The boutique features a sophisticated aesthetic, boasting a curated selection of premium materials, juxtaposed against the subtle elegance of honed stone partitions, gleaming stainless-steel pillars, and luminous terrazzo floors, all beneath a richly textured timber ceiling.
Discover a world of innovation by exploring the surrounding showcase tables and avenues, where you can get your hands on Apple’s latest creations: the brand-new iPad Air with M2 chip, the revolutionary iPhone 15 series, and the cutting-edge Apple Watch lineup – marking Apple’s first-ever carbon-neutral product. Apple specialists are thrilled to connect with local communities through personalized setup and support sessions, guiding individuals in making a seamless transition to iOS or utilizing Apple Trade-In, where customers can receive credit towards a new device by trading in their current one.
For a limited time, students heading back to high school, as well as college students and families, can enjoy exclusive discounts on Macs and iPads through Apple’s Education Pricing program, available exclusively at Apple Store locations. Eligible clients can benefit from the college student offer, available through September 30, whether shopping in-store or online. By purchasing an eligible Mac, customers can receive AirPods, while those buying an eligible iPad can obtain an Apple Pencil.
Apple has revamped its logistics with the launch of TRX, introducing a dedicated Apple Pickup counter that streamlines the online ordering process, allowing customers to place orders and pick up items at their convenience. For hands-on technical assistance and hardware support, clients can schedule a consultation at the Genius Bar to receive expert guidance from a trained professional.
Apple’s The Change TRX opens this Saturday, June 22nd, at 10:00 a.m. MYT.
Join us to celebrate the essence of creativity in Malaysia as we showcase curated content throughout, culminating with an unforgettable In the Present Day at Apple event.
Apple’s innovative spirit was reinvigorated with the launch of the Macintosh in 1984, fundamentally changing the way individuals approached personal computing. Today, Apple remains at the forefront of innovation, driving industry advancements through its flagship products: iPhone, iPad, Mac, AirPods, Apple Watch, and the game-changing capabilities of Apple Imaginative and prescient Professional. Apple offers a suite of six software platforms – iOS, iPadOS, macOS, watchOS, visionOS, and tvOS – that deliver cohesive experiences across all Apple devices, enabling users to take advantage of innovative services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to crafting innovative products that exceed expectations and striving to leave a lasting positive impact on the world.
Press Contacts
Brian Bumbery
Apple
Pia Fontes
Apple
Neema Mungai
Apple
Apple Media Helpline
