Apple is constant its advertising and marketing onslaught for the F1 film, which arrives in US cinemas on June 27. Apple has launched a brand new trailer within the TV app for the movie, however this one has a twist. Apple calls it a “haptic trailer”. What they means is as you watch, your telephone vibrates in sync with the video.
For F1, meaning you possibly can really feel the roar of the automobile’s engine in your arms as Brad Pitt races it across the monitor. Right here’s the way it works …
To check out the haptic trailer, you want an iPhone operating iOS 18.4 or later. Open the TV app, and navigate to the TV+ tab. There ought to be a featured banner for the haptic trailer. If not, seek for F1: The Film within the app and there’s a banner for the haptic trailer within the particulars.
The trailer demonstrates the precision and constancy of the Taptic Engine inside fashionable iPhones. The depth and emotions completely match what you’re watching on display. When the engine revs, you possibly can really feel the ramp up bodily in your arms. At one level, Sonny (Brad Pitt) is bouncing a ball on his ping pong racket, and every bounce is punctuated by a haptic impact.
You most likely wouldn’t need to watch an entire movie this fashion, but it surely makes for a compelling and distinctive trailer gimmick.
F1: The Film hits theaters internationally on June 25, and in the US on June 27. The movie will solely be proven in cinemas for some time, earlier than making its means as a streaming film on Apple TV+.
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