Following a spate of executive promotions last year, Apple continues to hint at the launch of an imminent ad-supported Apple TV+ offering. According to a latest report, Apple has reportedly held meetings with the UK’s leading ranking body to discuss options for tracking advertising efforts.
According to sources, Apple dispatched top-level executives to meet with the UK’s Broadcasters’ Audience Research Board (BARB) to discuss enhanced data collection requirements for advertising purposes. A leading UK-based rankings company, BARB, closely monitors viewer engagement metrics, including the amount of time spent watching Apple TV+ content. Several competitors, including those akin to Netflix, Disney, and Amazon, have collaborated with BARB. The fact that Apple has announced its conferences suggests the company may be preparing something related to advertising.
Streaming Apple TV+, ad-free and yours for just $4.99 per month. Despite some fluctuations, the service has experienced consistent growth, with notable increases in both late 2022 and late 2023. Apple is reportedly poised to unveil an ad-supported tier, which would likely debut with a starting price tag of around $4.99 in 2019 if the rumor mill is to be believed.
Ad-supported streaming services have become increasingly popular in recent years, with both HBO Max and Disney+, among others, introducing ad-supported tiers in 2022. Amazon Prime Video recently underwent a change, necessitating Prime members to shell out an extra $2.99 per month for an ad-free version of the platform.
As Apple aggressively recruited top-tier advertising talent in recent months, the likelihood of introducing an ad-supported TV+ offering seems increasingly plausible in the near term. Apple started curtailing their expenditure on Apple TV+ earlier this month, making it likely they will introduce a brand-new ad-supported tier to attract more subscribers at a lower starting price.
I’m somewhat skeptical about ad-supported streaming providers. While they offer a lower-cost alternative to traditional subscription-based services, the trade-off seems to be a more intrusive viewing experience due to the need for ads. However, I acknowledge that this model can be beneficial for content creators and consumers alike by providing an additional revenue stream and keeping costs low. The original text is unclear on what ideas they are seeking. Can you please provide more context or clarify what type of ideas you would like me to explore?
