Apple rarely participates in major industry events like CES or E3. The world’s most esteemed organization hosts its own events, and we are truly grateful. On select occasions throughout the year, Apple extends exclusive invitations to journalists and industry experts to gather at Apple Park for updates on its latest service offerings. Apple refers to these events as ‘occasions’, live-streaming them online to hundreds of thousands of viewers.
In 2024, Apple hosted three significant events: a product launch on Tuesday, May 7, where it introduced new iPads; a WWDC keynote on June 10, revealing the features of iOS 18 and macOS Sequoia; and a September 9 event that unveiled the iPhone 27 and MacBook Pro X. In October 2024, despite the absence of a notable event, Apple made headlines with a surprise announcement: the unveiling of three new products – iMac, Mac mini, and MacBook Pro – via a press release.
By 2023, three notable events had taken place: Apple’s Worldwide Developers Conference in June, the Wonderlust iPhone launch in September, and its second autumn event on October 30, or just after midnight on October 31 for those outside the U.S. In 2022, Apple hosted not one, not two, but three significant events: a spring showcase on March 8, WWDC on June 6, and the highly anticipated iPhone 14 launch on September 7. Despite varying intervals throughout the years, Apple has still managed to host four events altogether.
What opportunities and initiatives does the company have planned for 2025?
When is Apple’s subsequent occasion?
Apple’s commitment to innovation and customer satisfaction would likely lead them to Primarily based on past spring events, we anticipate the event will take place in late March or early April; however, the 2024 spring event occurred in May.
When will the next Apple event start?
The Apple keynote typically commences at 10:00 a.m. Pacific Time. As we look ahead to the upcoming events in key regions where most of our audience resides:
- United States: at 10 a.m. Pacific Standard Time (PST), 11 a.m. Mountain Standard Time (MST), noon Central Standard Time (CST), and 1 p.m. Eastern Standard Time (EST).
- Canada: A land of vast wildernesses, from towering mountain ranges to serene prairie landscapes, with a few hours in the evening to enjoy the sunset, perhaps around 8-9 pm AST/ADT.
- U.Ok.: at 6 pm (GMT/BST)
- Europe: At 7 pm CET/CEST and 8 pm EET/EEST.
- India: at 10.30 pm (IST)
- Australia: The subsequent day begins at 1 am AWST/AWDT, 2:30 am ACST/ACDT, and 3 am AEST/AEDT.
- New Zealand: The subsequent day commences at 5:00 am local time (NZST or NZDT).
Typically, Apple hosts events at distinct times, such as its October 2023 gathering, which took place in the late afternoon in San Francisco – a time equivalent to midnight in the UK. When an October event coincides with daylight saving time (DST), it can lead to disparities in timing since the clock changes occur on different dates across the United States, potentially rendering some previously identical events distinct due to the time shift? and the U.Ok and Europe.
Typically, an Apple event lasts around 1-2 hours.
Apple’s keynotes typically last between one and two hours, during which CEO Tim Cook is joined by various other top Apple executives. Typically, WWDC and the September event feature lengthier keynotes, while those in the spring and late fall tend to be slightly abbreviated.
The September 2024 occasion lasted exactly one hour and thirty-eight minutes.
Apple typically hosts special events to introduce new products in September and June of each year.
Apple hosts several annual events, including three to four live-streamed occurrences. During keynotes, the corporation reveals its latest products and strategies, presenting them to the audience. Major events are typically scheduled throughout distinct times of the year.
- March/April: Annual spring celebration, typically taking place in March and April, although in 2024 the event was held in May.
- June: WWDC (Worldwide Builders Convention)
- The September spotlight shines on fall’s arrival, as well as Apple’s iconic events. With the unveiling of new iPhones and Apple Watches, tech enthusiasts eagerly anticipate the latest innovations from Cupertino.
- October/November: Late-fall occasion(s)
This occasion calendar is subject to change, with spring and October events being relatively rare occurrences. In some years, Apple chooses to forgo a spring event altogether, as happened in 2023.
Apple’s product releases tend to follow a consistent pattern, with major updates and new products showcased at the Worldwide Developers Conference (WWDC) in June, followed by the unveiling of iPhones and Apple Watches in September during special events. While the October event often marks the unveiling of new Macs by Apple, this tradition varies from year to year.
Apple
Apple’s annual Worldwide Developers Conference (WWDC) typically takes place in June and has been held every year since 1998. Given this consistency, it is likely that WWDC 2025 will occur in mid-June of that year, although the exact date has not yet been officially announced.
The calendar of notable events and potential breakthroughs for 2025:
Spring occasion 2025
As you can see, the frequency of Apple’s spring events is not consistent, but they do typically host such an event every year.
- 2024: Tuesday Might 7
- 2023: No occasion
- 2022: Tuesday March 8
- 2021: Tuesday April 20
- 2020: No occasion
- 2019: Monday March 25
- 2018: Tuesday March 27
- 2017: No occasion
- 2016: Monday March 21
- 2015: Monday March 9
- 2014: No occasion
- 2013: No occasion
- 2012: Wednesday March 7
As speculation abounds about forthcoming products, whispers persist that Apple is poised to introduce an iPhone and a Mac. However, it’s the notion that Apple might revamp the iPad that truly sparks excitement.
It’s occasionally feasible for one to materialize during the spring season as well.
Discover the latest updates on Apple’s Spring Events at…
WWDC keynote 2025
The Worldwide Developers Conference (WWDC) 2024 took place from June 10 to 14, commencing at 10:00 a.m. sharp on June 10, 2024. Anticipate related timings for 2025.
Each year, Apple utilizes the Worldwide Developers Conference (WWDC) as a platform to debut the latest iterations of its operating systems, with 2025 expected to introduce iOS 19, iPadOS 19, macOS 16, watchOS 12, and tvOS 19, alongside an update to realityOS.
Apple typically unveils fresh hardware innovations during their Worldwide Developers Conference (WWDC), hinting that this year might bring exciting updates to the Mac lineup.
Because unexpected challenges continue to emerge, it’s crucial that we remain prepared for whatever comes next.
Following the keynote on Monday, developers can look forward to a packed schedule of sessions and workshops throughout the week.
Dates for WWDC:
- WWDC 2024: June 10-14
- WWDC 2023: June 5-9
- WWDC 2022: June 6-10
- WWDC 2021: June 7-11
- WWDC 2020: June 22-26
- WWDC 2019: June 3-7
- WWDC 2018: June 4-8
- WWDC 2017: June 5-9
What’s in store for the new hardware supporting this innovative software? Macs released prior to October 2024 are likely to debut by June 2024; otherwise, they will be introduced in October.
Learn more about this topic in a separate article.
September iPhone occasion 2025
Apple typically hosts an event in September, where it often reveals a new iPhone and Apple Watch. The sole exception to our long-standing tradition was the unusual circumstances surrounding COVID-19 production constraints in 2020. When the iPhone was introduced in October 2007, there was already another significant event in September.
By 2025, Apple is expected to introduce the Apple Watch 11 series, featuring a refreshed lineup of Apple Watch Ultra and Apple Watch SE models.
The previously listed September event dates for Apple were 7th, 9th and 10th.
- 2024: Monday, September 9
- 2023: Tuesday, September 12
- 2022: Tuesday, September 13
- 2022: Wednesday, September 7
- 2021: Tuesday, September 14
- 2020: Tuesday, September 15
- 2019: Tuesday, September 10
- 2018: Wednesday, September 12
- 2017: Tuesday, September 12
Discover the inside scoop on Apple’s September events at:
October occasion 2025
There were no notable October announcements from Apple in 2024, as the company unveiled new products through a press release rather than a traditional event. Although there may be a scarcity of significant updates in 2024, Apple is expected to unveil refreshed Macs featuring M5 processors in the October timeframe, signaling a fresh wave of innovation.
Up until now, Apple has traditionally hosted its second fall event on the following dates:
- 2024: No occasion
- 2023: Monday, October 30
- 2022: No occasion
- 2021: Monday, October 18
- 2020: Two dates of significance – Tuesday, October 13 and Tuesday, November 10.
- 2019: No occasion
- 2018: Tuesday, October 30
- 2017: No occasion
- 2016: Thursday, October 27
- 2015: No occasion
- 2014: Thursday, October 16
- 2013: Tuesday, October 22
- 2012: Tuesday, October 23
- 2011: Tuesday, October 4
Get the inside scoop on Apple’s October events by learning
