March 4, 2025
PRESS RELEASE
Apple introduces iPad Air with highly effective M3 chip and new Magic Keyboard
CUPERTINO, CALIFORNIA Apple as we speak launched the sooner, extra highly effective iPad Air with the M3 chip and constructed for Apple Intelligence. iPad Air with M3 brings Apple’s superior graphics structure to iPad Air for the primary time — taking its unbelievable mixture of power-efficient efficiency and portability to a brand new degree. iPad Air with M3 is almost 2x sooner in comparison with iPad Air with M1,1 and as much as 3.5x sooner than iPad Air with A14 Bionic.2 Customers will really feel the velocity of M3 in every thing they do, from creating partaking content material sooner than ever to taking part in demanding, graphics-intensive video games. Out there in two sizes and 4 attractive finishes that customers love, the 11-inch iPad Air is tremendous transportable whereas on the go, and the 13-inch mannequin supplies a fair bigger show for extra room to be artistic and productive. Designed for iPad Air, the brand new Magic Keyboard enhances its versatility and delivers extra capabilities at a cheaper price. With iPadOS 18, help for Apple Intelligence, superior cameras, quick wi-fi 5G connectivity, and compatibility with Apple Pencil Professional and Apple Pencil (USB-C), the brand new iPad Air provides an unmatched expertise.
With the identical beginning worth of simply $599 for the 11-inch mannequin and $799 for the 13-inch mannequin, the brand new iPad Air is a unbelievable worth. And for schooling, the 11-inch iPad Air begins at simply $549, and the 13-inch mannequin begins at simply $749. Clients can pre-order the brand new iPad Air with M3 and Magic Keyboard for iPad Air beginning as we speak, with availability starting Wednesday, March 12.
“iPad Air is so well-liked due to its unmatched mixture of highly effective efficiency, portability, and help for superior equipment, all at an reasonably priced worth,” stated Bob Borchers, Apple’s vice chairman of Worldwide Product Advertising. “For everybody from school college students taking notes with Apple Pencil Professional, to vacationers and content material creators who want highly effective productiveness on the go, iPad Air with M3, Apple Intelligence, and the brand new Magic Keyboard take versatility and worth to the following degree.”
Supercharged Efficiency with M3
iPad Air with M3 empowers customers to be productive and artistic wherever they’re, from aspiring creatives utilizing demanding apps and dealing with massive recordsdata, to vacationers modifying content material on the go. The highly effective M3 chip provides a lot of enhancements over M1 and previous-generation fashions. That includes a extra highly effective 8-core CPU, M3 is as much as 35 p.c sooner for multithreaded CPU workflows than iPad Air with M1. M3 encompasses a 9-core GPU with as much as 40 p.c sooner graphics efficiency over M1. M3 additionally brings Apple’s superior graphics structure to iPad Air for the primary time with help for dynamic caching, together with hardware-accelerated mesh shading and ray tracing. For graphics-intensive rendering workflows, iPad Air with M3 provides as much as 4x sooner efficiency than iPad Air with M1, enabling extra correct lighting, reflections, shadows, and intensely practical gaming experiences.3
The sooner Neural Engine in M3 means iPad Air customers can get pleasure from much more AI capabilities in iPadOS. In comparison with M1, the Neural Engine in M3 is as much as 60 p.c sooner for AI-based workloads. Different enhancements over iPad fashions with A-series chips embrace help for Apple Intelligence, the selection of 11- and 13-inch sizes, and help for superior equipment, together with the brand new Magic Keyboard and Apple Pencil Professional.
iPad Air: Constructed for Apple Intelligence
iPad Air is constructed for Apple Intelligence, the non-public intelligence system that delivers useful and related intelligence.4 In Images, the Clear Up device makes it simple to take away distracting components in photographs, and pure language search permits customers to go looking for almost any photograph or video by merely describing what they’re in search of. With Picture Wand within the Notes app, customers could make notes extra visually partaking by turning tough sketches into pleasant photographs, simply by drawing a circle across the sketch with their Apple Pencil. Customers may even circle empty house inside a word, and Picture Wand will collect context from the encompassing space to create a related picture that enhances the word and makes it extra visible.
Apple Intelligence helps customers discover artistic new methods to specific themselves visually with Picture Playground, create the proper emoji with Genmoji, and make their writing much more dynamic with Writing Instruments. Customers can now sort to Siri, and Siri is extra conversational with the flexibility to observe alongside if customers stumble over their phrases. Siri also can preserve context from one request to the following, and with intensive product data, Siri can reply 1000’s of questions in regards to the options and settings of Apple merchandise, so customers can discover ways to do issues like take a display screen recording.
With ChatGPT seamlessly built-in into Writing Instruments and Siri, customers can faucet into ChatGPT’s experience with out leaping between purposes, to allow them to get issues accomplished sooner and simpler than ever earlier than. As well as, customers can entry ChatGPT without spending a dime with out creating an account, and privateness protections are in-built — their IP addresses are obscured and OpenAI received’t retailer requests. Customers can select whether or not to allow ChatGPT integration, and are in full management of when to make use of it and what data is shared with ChatGPT.
Designed to guard customers’ privateness at each step, Apple Intelligence makes use of on-device processing, that means that lots of the fashions that energy it run totally on system. For requests that require entry to bigger fashions, Personal Cloud Compute extends the privateness and safety of iPad into the cloud to unlock much more intelligence. When utilizing Personal Cloud Compute, customers’ information isn’t saved or shared with Apple; it’s used solely to satisfy their request.
All-New Magic Keyboard for iPad Air
The all-new Magic Keyboard for iPad Air expands what customers can do at a fair cheaper price. The bigger built-in trackpad brings larger precision for detail-oriented duties, and a brand new 14-key perform row permits quick access to options like display screen brightness and quantity controls. The brand new Magic Keyboard attaches magnetically, and the Sensible Connector instantly connects energy and information with out the necessity for Bluetooth; a machined aluminum hinge additionally features a USB-C connector for charging. Now beginning at simply $269 for the 11-inch mannequin and $319 for the 13-inch mannequin, the brand new Magic Keyboard for iPad Air options the magical floating design prospects love and is available in white.
iPad Up to date with Double the Beginning Storage and the A16 Chip
Apple as we speak additionally up to date iPad with double the beginning storage and the A16 chip, bringing much more worth to prospects. The A16 chip supplies a soar in efficiency for on a regular basis duties and experiences in iPadOS, whereas nonetheless offering all-day battery life. In comparison with the earlier technology, the up to date iPad with A16 is almost 30 p.c sooner.5 In reality, in comparison with iPad with A13 Bionic, customers will see as much as a 50 p.c enchancment in total efficiency,5 and A16 makes the up to date iPad as much as 6x sooner than the best-selling Android pill.6
Highly effective and Clever Options with iPadOS 18
iPadOS 18 provides highly effective options that improve the iPad expertise, making it extra versatile and clever than ever:7
- Designed for the distinctive capabilities of iPad, Calculator delivers a completely new method to make use of Apple Pencil to resolve expressions. With Math Notes, customers at the moment are in a position to write out mathematical expressions or sort to see them immediately solved in handwriting like their very own. They will additionally create and use variables, and add an equation to insert a graph. Customers can entry their Math Notes within the Notes app and use all the math performance in any of their different notes.
- In Notes, handwritten notes turn into extra fluid and versatile. Sensible Script unleashes highly effective new capabilities for customers modifying handwritten textual content, permitting them to simply add house and even paste typed textual content in their very own handwriting. And as customers write with Apple Pencil, their handwriting will likely be mechanically refined in actual time to be smoother, straighter, and extra legible.
- With new Audio Recording and Transcription, iPad can seize a lecture or dialog, and transcripts are synced with the audio, so customers can seek for an actual second within the recording.
- Customers now have much more choices to specific themselves by way of the Dwelling Display screen. App icons and widgets can tackle a brand new look with a darkish or tinted impact, and customers could make them seem bigger to create the expertise that’s good for them. A redesigned Management Heart supplies simpler entry to lots of the issues customers do daily, together with the choice to prepare new controls from third-party apps.
Higher for the Atmosphere
The brand new iPad Air and up to date iPad are designed with the surroundings in thoughts. As a part of Apple 2030, the corporate’s bold aim to be carbon impartial throughout its complete carbon footprint by the top of this decade, Apple is transitioning to renewable electrical energy for manufacturing, and investing in wind and photo voltaic initiatives around the globe to handle the electrical energy used to cost all Apple merchandise, together with the brand new iPad Air and iPad. At present, all Apple services run on one hundred pc renewable electrical energy — together with the information facilities that energy Apple Intelligence.
To realize Apple 2030, the corporate is designing merchandise with extra recycled and renewable supplies, which additional drives down the carbon footprint. The brand new iPad Air and iPad every characteristic a minimum of 30 p.c recycled content material total, together with one hundred pc recycled aluminum within the enclosure and one hundred pc recycled uncommon earth components in all magnets. The batteries comprise one hundred pc recycled cobalt and — in a primary for iPad — over 95 p.c recycled lithium. The brand new iPad Air and iPad meet Apple’s excessive requirements for power effectivity, and are freed from mercury, brominated flame retardants, and PVC. The packaging can be totally fiber-based, bringing Apple nearer to its aim of eradicating plastic from its packaging by the top of this yr.8
Pricing and Availability
- Clients can pre-order the brand new iPad Air with M3 beginning as we speak, March 4, on apple.com/retailer, and within the Apple Retailer app in 29 nations and areas, together with the U.S. It’s going to start arriving to prospects, and will likely be in Apple Retailer areas and Apple Licensed Resellers, beginning March 12.
- The 11-inch and 13-inch iPad Air with M3 will likely be obtainable in blue, purple, starlight, and house grey, with 128GB, 256GB, 512GB, and 1TB configurations.
- The 11-inch iPad Air begins at $599 (U.S.) for the Wi-Fi mannequin, and $749 (U.S.) for the Wi-Fi + Mobile mannequin. The 13-inch iPad Air begins at $799 (U.S.) for the Wi-Fi mannequin, and $949 (U.S.) for the Wi-Fi + Mobile mannequin.
- For schooling, the brand new 11-inch iPad Air begins at $549 (U.S.), and the 13-inch mannequin begins at $749 (U.S.). Schooling pricing is offered to present and newly accepted school college students and their mother and father, in addition to college, workers, and home-school lecturers of all grade ranges. For extra data, go to apple.com/us-hed/store.
- The brand new Magic Keyboard, obtainable in white, is suitable with the 11-inch and 13-inch iPad Air. The 11-inch Magic Keyboard is offered for $269 (U.S.), and the 13-inch Magic Keyboard is offered for $319 (U.S.). For schooling, the 11-inch Magic Keyboard is offered for $249 (U.S.), and the 13-inch Magic Keyboard is offered for $299 (U.S.).
- Clients can pre-order the brand new iPad with A16 beginning as we speak, March 4, on apple.com/retailer, and within the Apple Retailer app in 29 nations and areas, together with the U.S. It’s going to start arriving to prospects, and will likely be in Apple Retailer areas and Apple Licensed Resellers, beginning March 12.
- The brand new iPad begins with 128GB of storage, and can be obtainable in 256GB and a brand new 512GB configuration. Out there in blue, pink, yellow, and silver, Wi-Fi fashions of the brand new iPad can be found with a beginning worth of $349 (U.S.), and Wi-Fi + Mobile fashions begin at $499 (U.S.). For schooling, Wi-Fi fashions of the brand new iPad can be found with a beginning worth of $329 (U.S.), and Wi-Fi + Mobile fashions begin at $479 (U.S.).
- Magic Keyboard Folio for iPad is offered for $249 (U.S.) and is available in white. For schooling, the Magic Keyboard Folio is offered for $229 (U.S.).
- Apple Pencil Professional and Apple Pencil (USB-C) are suitable with the brand new iPad Air. Apple Pencil (USB-C) and Apple Pencil (1st technology) are suitable with the brand new iPad. Apple Pencil Professional is offered for $129 (U.S.), and $119 (U.S.) for schooling. Apple Pencil (USB-C) is offered for $79 (U.S.), and $69 (U.S.) for schooling.
- Apple provides nice methods to avoid wasting on the most recent iPad. Clients can commerce of their present iPad and get credit score towards a brand new one by visiting the Apple Retailer on-line, the Apple Retailer app, or an Apple Retailer location. To see what their system is value and for phrases and situations, prospects can go to apple.com/store/trade-in.
- Clients within the U.S. who store at Apple utilizing Apple Card will pay month-to-month at 0 p.c APR once they select to take a look at with Apple Card Month-to-month Installments, they usually’ll get 3 p.c Day by day Money again — all up entrance. Extra data — together with particulars on eligibility, exclusions, and Apple Card phrases — is offered at apple.com/apple-card/monthly-installments.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. At present, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple units and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s greater than 150,000 workers are devoted to creating the very best merchandise on earth and to leaving the world higher than we discovered it.
- Testing carried out by Apple in January and February 2025. See apple.com/ipad-air for extra data.
- Testing carried out by Apple in January and February 2025 utilizing preproduction iPad Air 11-inch (M3) and iPad Air 13-inch (M3) items in addition to manufacturing iPad Air (4th technology) items. Examined with Procreate Desires v1.0.14 by exporting a 29-second mission. Efficiency checks are carried out utilizing particular iPad items and mirror the approximate efficiency of iPad Air.
- Testing carried out by Apple in January and February 2025 utilizing preproduction iPad Air 11-inch (M3) and iPad Air 13-inch (M3) items in addition to manufacturing iPad Air (fifth technology) items. Octane X 2024.1.01 for iPad examined utilizing a scene with 770,000 meshes and eight million distinctive primitives, using hardware-accelerated ray tracing on M3-based techniques and software-based ray tracing on all different items. Efficiency checks are carried out utilizing particular iPad items and mirror the approximate efficiency of iPad Air.
- Apple Intelligence is offered on iPad mini (A17 Professional) and iPad fashions with M1 and later, in localized English for Australia, Canada, Eire, New Zealand, South Africa, the UK, and the U.S. Extra languages — together with French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, Chinese language (simplified), English (Singapore), and English (India) — will likely be obtainable in April, with extra languages coming over the course of the yr, together with Vietnamese. Some options, purposes, and providers will not be obtainable in all areas or all languages.
- Testing carried out by Apple in January and February 2025 utilizing preproduction iPad (A16) items in addition to manufacturing iPad (tenth technology) items. Examined with a collection of duties utilizing Microsoft Excel for iPad v2.93. Efficiency checks are carried out utilizing particular iPad items and mirror the approximate efficiency of iPad.
- Testing carried out by Apple in January and February 2025 utilizing preproduction iPad (A16) items with Apple A16, in addition to manufacturing Qualcomm SM6375-based Android pill items with the most recent model of Android 14 obtainable on the time of testing. Greatest-selling Android pill based mostly on publicly obtainable gross sales information during the last 12 months. Examined with widespread duties in industrial purposes and choose industry-standard benchmarks. Efficiency is dependent upon system settings, utilization, surroundings, and lots of different elements. Efficiency checks are carried out utilizing particular techniques and mirror the approximate efficiency of iPad.
- Some options will not be obtainable for all nations or all areas. For extra data on iPadOS 18, go to apple.com/ipados/ipados-18.
- Primarily based on retail packaging as shipped by Apple. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content material and packaging weight.
Press Contacts
Tara Courtney
Apple
Skylar Eisenhart
Apple
Apple Media Helpline
