October 28, 2024
PRESS RELEASE
Apple’s Intelligent technology is currently available across iPhone, iPad, and Mac platforms.
Customers can now tap into Apple’s intelligence to enhance their writing, streamline notifications, emails, and messages, and experience an even more natural and effective Siri. With Clear Up, they can also remove distracting objects from photos, unlocking a range of creative possibilities.
Apple has rolled out its initial set of features for iPhone, iPad, and Mac users through a free software update, available with the release of iOS 18.1, iPadOS 18.1, and macOS Ventura 15.1. Apple’s Intelligent System is a proprietary intelligence platform that leverages Apple’s custom-designed processors to analyze and generate language, imagery, and movement within apps, while drawing upon individual user context to streamline and accelerate everyday tasks with an unprecedented emphasis on privacy in AI. Now marks the supply of the primary set of options, with numerous additional ones rolling out in the coming months.
“Introducing a new era of innovation for iPhone, iPad, and Mac, Apple CEO Tim Cook unveiled groundbreaking experiences and tools that will revolutionize what our customers can achieve.” “Building upon decades of AI and machine learning expertise, Apple’s pioneering work in generative models now takes center stage, empowering users with a seamless, personalized intelligence system that safeguards their privacy.”
“Apple’s intelligence is pioneering generative AI, uniquely tailored for seamless integration with Apple products. We’re thrilled by its potential to revolutionize our customers’ daily experiences.”
Apple Intelligence unlocks a plethora of innovative capabilities that significantly enhance the functionality of your iPhone, iPad, and Mac, including Writing Instruments, which refines your writing, summarized notifications that highlight what’s most important, and the ability to search for nearly anything in your photos and videos by simply describing it, according to Craig Federighi, Apple’s senior vice president of Software Engineering.
Apple’s innovative approach to privacy is built upon a foundation of on-device processing and Private Cloud Compute, a revolutionary system that seamlessly integrates the security and confidentiality of iPhone with the cloud, safeguarding users’ sensitive information. We’re delighted to introduce our first batch of cutting-edge Apple Intelligence solutions to market, marking just the beginning of an exciting journey.
Embedded within the very fabric of Apple’s ecosystem – iOS, iPadOS, and macOS – Writing Instruments empower users to hone their linguistic skills by revising, editing, and condensing written content across a vast array of applications, including Mail, Messages, Notes, Pages, and third-party apps.
Rewrite: With Apple’s intelligence, users can choose from various versions of their text, effortlessly modifying the tone – professional, concise, or friendly – to match the audience and purpose at hand. Proofreads ensure grammatical accuracy, refine phrase selection, and optimize sentence structure, providing suggestions for improvement accompanied by detailed rationales for consideration. Customers can opt for concise summaries in formats such as a readable paragraph, bullet-pointed key takeaways, a table, or list.
Siri evolves into an exceptionally refined, adaptable, and intricately integrated component of the system architecture. With its cutting-edge redesign, the device boasts a mesmerizing glow that seamlessly wraps around the display’s edges when active on iPhone, iPad, or CarPlay. On a Mac, customers can pin Siri anywhere on their desktop for easy access while working. Customers can engage with Siri seamlessly at any time across iPhone, iPad, and Mac devices, effortlessly shifting between text-based input and voice commands as they utilize the AI-powered assistant to streamline routine tasks. With enhanced linguistic comprehension, Siri can seamlessly synchronize its responses when users falter in articulating their requests, deftly retaining contextual understanding across consecutive interactions. In addition to providing in-depth product information, Siri can now respond to thousands of inquiries regarding the options and settings of Apple products. Customers can learn the intricacies of taking a screen recording or sharing a Wi-Fi password.
The Photos app has become increasingly sophisticated, boasting numerous innovative features. Pure Language Search empowers customers to seek out anything by simply describing their query, such as “Maya skateboarding in a tie-dye shirt.” This capability extends to movie searches, allowing users to locate specific moments or scenes within a video and jump directly to them. The platform also offers effective auto-complete suggestions to help users rapidly complete their searches.
When unwanted objects or individuals unexpectedly appear in a photograph, Clear Up software empowers users with a means to seamlessly remove distracting elements while maintaining the integrity and authenticity of the original moment.
With its innovative Recollections feature, customers can effortlessly craft their own cinematic experiences by simply outlining the movie’s plot.1 Apple’s cutting-edge technology leverages the synergy between language comprehension and visual understanding to curate an elite selection of images and videos, tailoring the content to a user’s descriptive input. Through meticulous analysis, it identifies themes within the visual medium and masterfully weaves them into a cinematic narrative with distinct chapters, ultimately crafting a film that unfolds with its own unique storytelling trajectory.
Keeping track of emails has never been easier. The Precedence Messages feature, situated prominently at the top of the Mail inbox, expertly curates the most urgent communications, such as last-minute invitations or time-sensitive notifications that require immediate attention. Customers can quickly glance at summaries of messages in their inbox without needing to open each individual email, and for longer conversations, they can tap or click the “Summarize” button to access key details at a glance. Sensible Reply provides actionable tactics for swift responses and skillfully identifies inquiry areas within electronic mail exchanges to guarantee comprehensive answers.
Apple’s Intelligence feature empowers users to stay ahead by providing concise summary notifications, enabling them to quickly scan lengthy or stacked messages from groups, with vital details displayed prominently on their Lock Screen, including indicators of heightened group activity. A newly designed Focus mode, dubbed Scale Back Interruptions, streamlines your notifications to exclusively present those demanding immediate attention?
Customers can now record, transcribe, and summarize audio files within the integrated Notes and Telephone apps. When initiating a recording via the Telephone app, participants are typically notified, and upon conclusion, Apple’s AI system generates a concise summary highlighting essential points.
Apple’s anticipated intelligence features are set to debut in December, with expanded functionalities scheduled to unfold throughout the following months.
Apple Intelligence will introduce innovative visual self-identification tools for customers. With the advent of advanced technology, emojis are poised to revolutionize communication, enabling users to craft bespoke Genmojis by simply outlining their desired design, and even personalize them with a photo of a loved one or friend. At Picture Playground, customers can unleash their creativity and craft fun-filled images in an instant. Picture Wand turns complex drawings into delightful visuals, making note-taking a more engaging experience. When consumers circle an empty area, Picture Wand creates a picture by leveraging contextual information from the surrounding space.
By December, Writing Instruments is poised to revolutionize its offerings by empowering users to customise their text with precision, allowing them to transform a cocktail party invitation into a poetic masterpiece or inject dynamic action verbs into a résumé, for instance. By integrating with ChatGPT’s vast world database, customers can seamlessly access and utilize its visual and document understanding capabilities within Writing Instruments and Siri, streamlining their workflow without the need for instrument-switching.
The highly anticipated iPhone 16 series is set to revolutionize mobile technology with the introduction of a cutting-edge Visible Intelligence capability, building upon Apple’s esteemed Intelligence expertise. This innovative feature will empower users to learn about objects and locations in real-time, thanks to the newly introduced Digital Camera Management on the iPhone 16 lineup, available in December.2 Customers can effortlessly access information about restaurants nearby, leveraging features like real-time translation capabilities, allowing them to effortlessly communicate with data – for instance, seamlessly translating text from one language to another.3 The Digital Camera Management system seamlessly integrates with third-party tools and experts in specific domains, allowing users to easily access relevant information – such as searching Google Maps for a location where an item can be purchased – or leveraging AI-driven solutions like ChatGPT’s problem-solving capabilities? Customers are fully accountable for any third-party instruments utilized in their transactions and the specific data shared with those parties.
As previously scheduled, Precedence Notifications will prioritize what’s most essential, enabling Siri to become significantly more effective by leveraging a user’s personal context to deliver tailored intelligence that caters to their unique needs and preferences. Siri is poised to attain on-screen consciousness, going beyond its existing capabilities by taking numerous new actions seamlessly within and across Apple and third-party applications.
Engineered to safeguard customer privacy at every stage, Apple’s innovative intelligence leverages on-device processing, a feature that enables many models to operate exclusively on device.
Non-Public Cloud Compute harnesses the power of advanced encryption and security protocols to seamlessly integrate the privacy and protection of Apple devices with cloud computing, unlocking unprecedented levels of intelligence for complex applications that demand extraordinary processing energy. When using non-public cloud compute services, customer data is typically safeguarded and never shared with Apple, serving solely to fulfill their specific needs. Unbiased consultants can scrutinize the code running on Apple’s Silicon servers, providing an unprecedented level of transparency and confirming the company’s commitment to privacy, setting a new standard in AI innovation.
Customers have the option to enable or disable the ChatGPT integration, which is accessible through various features such as Siri, Writing Instruments, and visual intelligence with Camera Management. Without the need to create an account, customers can access ChatGPT for free, while enjoying built-in privacy protections that safeguard their anonymity, including IP address obscuration and request storage safeguards courtesy of OpenAI. When you choose to link your account, OpenAI’s data-use policies will apply for many users.
- The primary Apple Intelligence suite is now available as a free software update with iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, and can be accessed globally when devices and Siri languages are set to US English. English.
- Apple’s intelligence capabilities will soon expand to offer support for additional languages. By December, Apple Intelligence is expected to debut localized English support in Canada, United Kingdom, Australia, Germany, France, and Japan, followed by a software update in April that will bring expanded language assistance, with even more features rolling out throughout the year. The platform will support a diverse range of languages, including Chinese, English (with variations for India and Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, and Vietnamese, catering to a global user base with linguistic diversity.
- Apple Intelligence is available on iPhone models 16 series (iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max), as well as iPhone 15 Pro and 15 Pro Max devices, iPads equipped with A17 or M1 processors and later, and Mac computers featuring M1 or newer chipsets.
Apple’s innovative impact on personal computing was marked by the release of the Macintosh in 1984, which forever changed the landscape of private expertise. Currently, Apple takes the lead in innovation with its pioneering products like iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and Prescriptive Professional solutions. Apple’s suite of six software platforms – iOS, iPadOS, macOS, watchOS, visionOS, and tvOS – provides a unified experience across all Apple devices, enabling users to access innovative services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+, seamlessly. More than 150,000 Apple employees are dedicated to crafting some of the finest products globally, and to making a positive impact that leaves a lasting legacy.
- The new Reminiscence Film app has launched exclusively for iPhone and iPad users, with a potential release on Mac devices in the near future.
- The Digital Camera app is now available for download on iPhone 16, iPhone 16 Plus, iPhone 16 Professional, and iPhone 16 Professional Max models.
- Information on intriguing sites and their exact locations should be readily available within the United States. To start, identifying additional regions within the quarters that require support.
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Apple
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Apple
Apple Media Helpline
