Apple remains steadfast in its commitment to privacy, explicitly stating that Siri data has never been utilized to craft advertising profiles, nor has any such information been shared with advertisers or sold for any purpose.
Following its $95-million acquisition of Siri, Apple’s newsroom has been revamped. Apple faces allegations that it surreptitiously records conversations triggered by accidental Siri activations, subsequently sharing the resulting data with third-party advertising companies.
Two individuals brought suit, alleging that after discussing specific products, including Air Jordan sneakers and Olive Garden, their Apple devices displayed targeted ads for those items; another plaintiff claimed that he received ads for a surgical procedure after a private conversation with his doctor about the treatment.
Apple has never intimated sharing Siri recordings; instead, an earlier press release revealed the company settled the lawsuit to prevent further litigation.
As part of their commitment to user privacy, Apple delves into the robust Siri privateness protections that safeguard individual information and maintain it secure. Apple leverages on-device Siri processing whenever feasible, minimizing the amount of data collected to the greatest extent possible.
Siri searches and requests typically remain anonymous, unlinked to any specific Apple account or individual user, as the company utilizes a unique, randomized identifier to track data processing.
Apple maintains that it does not store audio recordings of Siri conversations unless users opt-in to improve the virtual assistant, with retained data solely utilized for that purpose.
In style Tales
A new iPhone SE and an iPad (11th generation) are poised to debut soon. A personal account on X, with access to a monitoring file containing accurate iOS-related data, has leaked details about units codenamed “V59” and “J481”, which are expected to be released alongside iOS 18.3 and iPadOS 18.3 in late December. Mark Gurman at Bloomberg has previously revealed that “V59” refers to the latest iPhone SE iteration, while “J481” pertains to a fresh entry-level iPad model. In related news, iOS 15.3 and subsequent versions are set to introduce crucial security patches and bug fixes.
Recently, it was announced that new Apple TV and HomePod mini designs are expected to launch this year, sharing a notable feature. Bloomberg’s Mark Gurman reported last month that the upcoming Apple TV and HomePod mini will both employ Apple’s proprietary combined Wi-Fi and Bluetooth chip. Gurum’s mention of the chip helping Wi-Fi 6E suggests its significance in enhancing connectivity capabilities.
While Apple’s September release date for the iPhone 17 Professional and iPhone 17 Professional Max remains uncertain, speculation surrounding these devices has already begun to swirl. Rumors suggest that both models will feature a unique design language.
Key updates rumored for the iPhone 17 Professional series as of January 2025 include:
• A shift from stainless steel to aluminum casing, diverging from its predecessors in the iPhone 15 and 16 Professional lines
Apple has released minor updates to its iOS and iPadOS systems, introducing iOS 18.2.1 and iPadOS 18.2.1 as incremental improvements to the existing operating systems. iOS 18.2.1 and iPadOS 18.2.1 come nearly a month after Apple launched iOS 18.2 and iPadOS 18.2.
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In line with Apple’s launch notes, iOS 18.2.1…
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Apple plans to release at least three iOS variants before the end of April: iOS 18.2.1, iOS 18.3, and iOS 18.4. Below, we outline what to expect from each update.
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