September 9, 2024
PRESS RELEASE
Apple debuts iPhone 16 Professional and iPhone 16 Professional Max
Equipped with the latest A18 Professional chip and designed to harness the full potential of Apple Intelligence, the Professional series now features larger display sizes, streamlined Digital Camera Management, groundbreaking professional-grade camera capabilities, and a substantial boost in battery endurance.
Apple has just launched a groundbreaking device, which boasts cutting-edge features such as enhanced Apple Intelligence, larger display sizes, innovative capabilities, revolutionary professional-grade cameras, stunning graphics for immersive gaming experiences, and more – all driven by the powerful A18 Bionic chip. By harnessing Apple’s innovative capabilities, the iPhone now features advanced AI-driven generative models seamlessly integrated into a user-friendly personal intelligence system. This intelligent framework leverages individual context to deliver actionable insights that are both relevant and useful, while ensuring robust protection of consumer privacy. Digital Camera Management offers a streamlined, user-friendly approach to seamlessly interface with your advanced digital camera system and unlock its full visual potential. The latest iPhone models introduce a cutting-edge 48MP Fusion digital camera equipped with a faster quad-pixel sensor, enabling stunning 4K120 fps video recording in Dolby Vision. These Professional editions boast an unparalleled combination of resolution and frame rate, setting a new standard for mobile photography. New advancements feature a cutting-edge 48-megapixel Ultra High camera for crystal-clear, high-resolution photographs, complemented by advanced macro capabilities and a 5x Telephoto lens on both Pro models, along with professional-grade microphones that capture studio-quality audio with unparalleled fidelity. The iPhone 16 Pro Max boasts a resilient titanium construction that effortlessly balances strength with a remarkably lightweight profile, featuring expansive display sizes, razor-thin bezels, and a substantial jump in battery endurance, delivering the longest-lasting iPhone battery experience to date.
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The forthcoming iPhone 16 Professional and iPhone 16 Professional Max will be available in four stunning color options: sleek black titanium, pure titanium, crisp white titanium, and earthy desert titanium. Preorders begin on Friday, September 13, and the product will become available for purchase on Friday, September 20.
“Building on its commitment to sustainability, Apple’s A18 Pro chip powers the latest iPhones – the iPhone 16 Pro and iPhone 16 Pro Max, which boast unparalleled performance, according to Greg Joswiak, Apple’s senior VP of Worldwide Marketing.” Clients seeking the pinnacle iPhone experience will reap significant benefits from this major leap forward, whether using AI-powered photo editing without lifting a finger, refining assembly notes for a more sophisticated tone, or harnessing the superior camera system to capture their next masterpiece in stunning 4K120fps Dolby Vision – all while savoring extraordinary battery life.
The new iPhone 16 series leverages the power of Apple Silicon and custom-designed generative models to understand and generate both text and images, seamlessly integrate actions across apps, and tap into personal context to streamline and accelerate everyday tasks with unparalleled efficiency. Apple ensures the confidentiality and security of customer data through its Personal Cloud Computing technology.
This pioneering approach empowers users to dynamically adjust and optimize their computational resources between local device processing and more powerful, server-based architectures running exclusively on dedicated Apple Silicon infrastructure – a significant leap forward for privacy in artificial intelligence. Apple is introducing Apple Intelligence as a free software upgrade, with the initial suite of features launching in the United States next month. English is widely spoken across many regions globally.
With Systemwide Writing Instruments, clients can refine their notes or emails to exude a more agreeable, succinct, or professional tone; scrutinize text for grammatical accuracy, linguistic alternatives, and syntactical structure; and distill selected content into easily digestible form. Customers can utilize advanced features within the Notes and Telephone apps to transcribe, summarize, and even report on audio recordings. When initiating a recording from the Telephone app with a specific contact’s name, users are automatically alerted. Upon call completion, Siri summarises the conversation’s key points in an abstract.
Apple’s intelligence features allow customers to streamline their workflow by prioritizing important tasks with concise, summarized notifications, complemented by Precedence Messages in Mail, which leverages AI-driven understanding to surface urgent communications. In consumers’ inboxes, summaries provide essential information about each email by offering a snapshot of its contents, rather than simply previewing the first few lines.
When Siri is enabled, it integrates deeply into the system’s architecture, boasting a sleek new design featuring a sophisticated glowing rim around the edge of the display that illuminates when active. As Siri’s linguistic prowess has evolved, conversing with this intelligent assistant has become an even more refined and multifaceted experience. Siri seamlessly tracks conversations, ensuring continuity by retaining contextual understanding across requests. Customers can seamlessly interact with Siri at any moment, effortlessly switching between text-based communications and voice commands as their workflow demands accelerate. Siri now boasts comprehensive product data, enabling her to respond accurately to hundreds of questions about iPhone and other Apple device features and specifications.
Apple is set to introduce additional intelligence options later this year, accompanied by the release of Picture Playground, a feature that enables users to craft whimsical images in an instant. Emojis are poised to revolutionize communication with the ability to generate customized Genemojis simply by outlining a concept or uploading a photo of a friend or loved one. Siri will leverage a user’s personal context to deliver bespoke intelligence tailored specifically to their needs. The latest innovation will enable on-screen awareness, empowering users to understand and respond to customer content, as well as perform hundreds of new actions seamlessly within and across Apple and third-party applications. With the integration of iOS 18 features such as Siri and Apple Pencil capabilities, users will have seamless access to OpenAI’s ChatGPT through intuitive interfaces.
The all-new Professional lineup boasts razor-thin bezels, setting a new standard for Apple products, and debuts larger screen sizes: 6.3 inches on iPhone 16 Pro and an impressive 6.9 inches on iPhone 16 Pro Max, featuring the largest iPhone display to date.1 With its stunning Retina XDR display, advanced Time-to-Turn-on technology, and innovative ProMotion features, users can achieve more than ever before. Each fashion provides unparalleled durability through its robust and lightweight titanium construction, coupled with cutting-edge Ceramic Shield technology, boasting a sophisticated formula that delivers an impressive 2x increase in scratch resistance compared to rival smartphones’ glass screens. The brand-new mechanical design significantly enhances heat dissipation and performance, enabling up to a 20% increase in sustained efficiency. With a revamped interior design and enhanced power management capabilities, the device’s larger batteries have been carefully optimized to deliver a substantial increase in battery life.
Digital camera management, a culmination of thoughtful hardware and software integration, empowers a more versatile professional digital camera system with a groundbreaking approach to swiftly activate the camera, snap a photo, and initiate video recording seamlessly. The innovative design features a tactile transformation mechanism, coupled with a high-precision drive sensor that enables intuitive sunshine-like pressing gestures, as well as a sophisticated capacitive sensor capable of detecting subtle contact interactions. The brand-new digital camera preview enables customers to fine-tune their composition by previewing the shot and adjusting various settings – such as zoom, exposure, or depth of field – through intuitive touch controls on the Camera Settings panel. Later this fall, Digital Camera Management is set to introduce an innovative two-stage shutter mechanism that seamlessly locks both focus and exposure onto a subject with a simple, lightweight press, allowing users to reframe their shot without compromising the desired level of sharpness. Moreover, builders can seamlessly integrate digital camera management with third-party apps like Kino, enabling users to fine-tune settings such as white balance and focus points across various depths within a scene.
By year’s end, our Digital Camera Management system will introduce cutting-edge visible intelligence capabilities, empowering users to analyze objects and locales at an unprecedented pace. Users can seamlessly navigate Digital Camera Management to boost a restaurant’s visibility by adjusting hours or ratings, effortlessly schedule events from flyers onto their calendars, quickly explore a comprehensive directory of dogs by breed, and more. Digital Camera Management can serve as a gateway to integrating third-party tools and platforms with specific domain knowledge, allowing users to seamlessly find information about products online or tap into AI-driven problem-solving capabilities like ChatGPT’s. Customers retain control over the utilization of third-party tools and the information they share.
The new iPhone 16 Professional and iPhone 16 Professional Max promise to elevate the world’s most popular digital camera to unprecedented levels of performance.
The A18 Professional brings an innovative digital camera system to life, introducing a groundbreaking 48-megapixel Fusion digital camera featuring a faster, more energy-efficient quad-pixel sensor and Apple’s advanced Digital Camera Interface, enabling unparalleled 4K video recording at 120 frames per second in Dolby Vision – the highest resolution and frame-rate combination available on any smartphone. The quad-pixel sensor accelerates learning and enables instant capture of 48MP ProRAW and HEIF images, eliminating any shutter delay. This cutting-edge 48-megapixel camera features a groundbreaking quad-pixel sensor, equipped with advanced autofocus capabilities, allowing users to capture stunning 48MP ProRAW and HEIF images with unparalleled resolution and clarity, whether framing wide-angle shots or zooming in on intricate details with precision macro photography. The new iPhone 16 Pro and Pro Max models come equipped with a powerful 5x telephoto digital camera, allowing users to capture high-quality images from greater distances, without being limited by their device choice. Apple introduces the iPhone 16 Professional and iPhone 16 Professional Max, boasting cutting-edge capabilities to capture spatial photographs and videos that transport customers into breathtakingly vivid scenes, courtesy of Apple’s innovative Vision Technology.
Customers can capture high-quality footage at 4K120 fps in Slo-mo or Video mode, with the ability to adjust playback velocity after capture within the Photos app. This includes a quarter-speed playback option for a more realistic pace, as well as new half-speed and fifth-speed options that enable dreamy slow-motion effects and precise 24 fps playback respectively? With the integration of the cutting-edge Picture Sign Processor (PSP), A18 Professional enables customers to precision-grade 4K footage at an astonishing 120 frames-per-second, delivering cinematic color accuracy reminiscent of Dolby Vision. Customers can capture high-quality footage at 4K resolution with a frame rate of 120 frames per second in ProRes or Log format, allowing them to easily transfer their files to an external storage device for efficient professional workflows.
Professionals can now create four new studio-grade microphones that accurately capture true-to-life audio, while video can be seamlessly recorded in Spatial Audio, delivering an immersive experience when played back through AirPods, Apple Vision Pro, or a surround sound setup. The iPhone 16 Professional lineup ushers in innovative methods for editing video audio with Audio Combine, empowering users to fine-tune their sound after capture, focusing on the voice of the subject on camera, achieving a professional-studio-like quality or separating vocal tracks from ambient noises through clever panning. With wind noise reduction, cutting-edge machine learning algorithms effectively mitigate unwanted background noise to deliver superior audio quality.
Next-generation photographic technologies empower users to unleash their imagination and personalize their images by effortlessly tweaking color, brightness, and contrast in real-time. Types offer a profound comprehension of pores and skin undertones, empowering clients to tailor their appearance in photographs according to their unique characteristics. Unlike traditional filters that impose a uniform approach by applying a single color to an entire scene, modern techniques instead focus on specific hues within a particular model or object. By offering a broader range of film styles, photographers can explore even more creative possibilities to elevate their image’s visual appeal. These styles can be further tailored using the intuitive new control panel and depth slider, allowing for seamless adjustments to both tone and color simultaneously. These adjustments can be applied dynamically during the dwell preview, used after a photo is taken, and potentially reversed at a later stage.
Apple Intelligent Technologies revolutionizes the professional digital camera system with cutting-edge innovation. By 2023, Siri will have evolved to support seamless in-app interactions, allowing users to initiate tasks within applications, such as retrieving and editing a specific photo from the Photos app’s library using Darkroom. With Siri’s expertise, customers can effortlessly optimize their use of the comprehensive suite of photo editing tools, including requesting guidance on how to expertly adjust the blur effect in the background of an image.
The all-new A18 Pro processor is engineered to deliver unparalleled processing power, marking the dawn of an era in professional productivity for Apple. Built upon the cutting-edge expertise of second-generation 3-nanometer technology, A18 Professional boasts an innovative design featuring miniature, high-speed transistors, thereby delivering unparalleled efficiency.
The brand-new 16-core Neural Engine is faster and more energy-efficient than its predecessor, enabling exceptional on-device performance for Apple’s intelligence capabilities. The A15 Bionic chip boasts a 17% increase in whole-system memory bandwidth, setting a new benchmark for iPhone performance, enabling seamless experiences with Writing Instruments and Picture Playground, while also delivering awe-inspiring graphics. The significant bandwidth boost further amplifies the benefits of the 6-core GPU, which now delivers up to a 20% performance increase over its predecessor, enabling swift graphics rendering for Apple’s intelligent applications and stunning visuals for an immersive gaming experience.
Hardware-accelerated ray tracing enables up to a 2x speed boost for lifelike ambient sources and reflections. Moreover, iOS 18’s Sport Mode unlocks additional continuous battery charging, ensuring AirPods, sport controllers, and other wireless devices remain extremely responsive. The latest smartphone processor boasts an impressive six core design, featuring a combination of two high-efficiency cores and four power-efficient cores that enable it to handle tasks at least 15% faster than its predecessor while consuming 20% less power. Next-generation machine learning (ML) accelerators are designed specifically for Apple’s AI capabilities, achieving power savings through high-efficiency, high-throughput, and low-latency computations seamlessly integrated with the CPU, without relying on the Neural Engine.
The A18 Bionic chip powers a unique viewing experience on iPhone, incorporating Time-On and ProMotion technologies, alongside accelerated USB 3 speeds and ProRes video capabilities. A pioneering online instructor program offers a comprehensive ISP and video encoder course, yielding twice the amount of data to accelerate video encoding processes and streamline professional workflows.
The new iPhone 16 Professional lineup introduces groundbreaking ways to stay connected and offers advanced security features for unwavering peace of mind. Enabled by pioneering technology similar to that driving Emergency SOS via satellite, users can now connect with the nearest satellite to send and receive texts, emojis, and Tapbacks across iMessage and SMS while out of cellular and Wi-Fi range.2 Messages transmitted via satellite TV on PC and optimized for iOS 18 are safeguarded by robust end-to-end encryption. With the introduction of iOS 18, Apple has enhanced its Emergency SOS feature by introducing Live Video Sharing, allowing users to broadcast real-time video feeds or photos to responding emergency dispatchers during crisis situations.3 This fall, Roadside Help is set to extend its reach beyond the United States, leveraging satellite technology to connect customers with roadside assistance providers when stranded off-grid. to the U.Ok.
The iPhone 16 Professional and iPhone 16 Professional Max are crafted with consideration for your preferences. As a key component of its ambitious Apple 2030 strategy, the company aims to achieve carbon neutrality across its entire supply chain by 2030, a goal that requires prioritizing renewable energy sources in manufacturing and investing in global wind and solar initiatives to power the electricity used to charge all Apple products, including the iPhone 16 lineup. Currently, all of Apple’s services operate entirely on 100% renewable electric power, including the data centers that support Apple’s intelligence capabilities.
To achieve its ambitious goal of Apple 2030, the company is actively exploring innovative design approaches that incorporate recycled and renewable materials into its products. The iPhone 16 Professional and iPhone 16 Professional Max boast a significant step forward in sustainability, boasting over 25% recycled content across their entire composition, including a remarkable 100% recycled aluminum within the internal structural framework and an impressive 80% or more recycled metal throughout multiple components. The new battery features 100% recycled cobalt and surpasses industry standards by utilising over 95% recycled lithium, a significant step towards a more sustainable future.4 The iPhone 16 Professional series also meets Apple’s rigorous standards for energy efficiency, boasting a design that is free from mercury and PVC contamination. Apple has taken a significant step towards achieving its goal of eliminating plastic from its packaging by transitioning to a completely fiber-based solution in the near future.
- The new iPhone 16 Professional and iPhone 16 Professional Max will be available in four sleek titanium finishes: black titanium, pure titanium, white titanium, and desert titanium, with storage options ranging from 128GB to 1TB, including 256GB and 512GB capacities. iPhone 16 Pro starts at $49.99 (U.S.) or $54.99 (U.S.) per month, while the iPhone 16 Pro Max begins at $59.99 (U.S.) or $64.99 (U.S.) per 30 days.5
- Apple offers innovative strategies to minimize waste and enhance its latest iPhone designs. When customers trade in their iPhone 12 or later, or upgrade to the latest model, they can potentially see up to (U.S.) improvement in their credit score or receive up to (U.S.) in credit towards the purchase of an iPhone 16 Pro through select carrier promotions. Clients can enhance their experience with these gifts by stopping by either an Apple Store or an authorized Apple Retailer location. For providers seeking eligibility requirements and additional details, please refer to . To determine the price of a client’s machine and explore available trade-in options and conditions, they are invited to visit our website at.
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Across more than 58 countries and regions, including the US, China, Japan, the UK, Canada, Australia, Germany, France, Italy, Spain, India, and others, customers will be able to pre-order the iPhone 16 Professional and iPhone 16 Professional Max starting at 5 a.m. This PDT (Pacific Daylight Time) availability is scheduled for this Friday, September 13, with start time set to begin on Friday, September 20.
- The iPhone 16 Professional and iPhone 16 Professional Max will be available in 19 countries and regions from Friday, September 27, including the United States, Australia, Canada, China, Germany, India, Japan, South Korea, the United Kingdom, and more.
- iOS 18 will be available as a free software update on Monday, September 16.
- Apple Intelligence will soon be available as a complimentary software update. Apple will introduce its primary set of intelligence features in beta form next month, as part of iOS 18.1, iPadOS 18.1, and macOS 15.1, with additional features to be rolled out over the coming months. The feature will be available on iPhone 16, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, iPhone 15 Pro Max, iPad, and Mac computers equipped with M1 or later processors, provided the device’s language settings are set to US English and Siri is enabled. English. New languages and platforms are set to emerge over the next year. This year, Apple’s intelligent capabilities will expand to support localized English in Canada, India, Mexico, and the UK. Additionally, within the next year, Apple Intelligence will evolve to include Chinese, French, Japanese, and Spanish language support.
- Available alongside the iPhone 16 Professional and iPhone 16 Professional Max Clear Case in the U.S., a range of Silicone Cases with MagSafe will be offered in black, denim, fuchsia, lake green, plum, starfruit, stone grey, and ultramarine for U.S. customers. The Apple-designed cameras in the iPhone 16 series harmonize effortlessly with the Digital Camera Management system, which features a scratch-resistant sapphire crystal glass surface bonded to a conductive layer that accurately translates finger gestures to the camera management software. FineWoven Pockets with MagSafe will become available for purchase in the U.S. in black, midnight berry, olive green, and navy blue.
- A brand-new MagSafe charger facilitates rapid wireless charging up to 25W, boasts Qi2 licensing, and is available in both 1-meter and 2-meter lengths.
- AppleCare+ for iPhone offers unparalleled service and assistance.
“This comprehensive offering includes unlimited incident coverage for accidental damage, plus enhanced battery life protection and dedicated support from Apple experts available 24/7.”
- iCloud+ plans start at 50GB in the US for $0.99 per month, scaling up to a generous 12TB for $999.30 per month. This expanded storage allows you to securely store a vast array of files, including recordsdata, photos, movies, and more, accessible across all your devices with seamless sharing capabilities. iCloud+ provides access to a range of premium features, including Personal Relay, Hide My Email, Custom Email Domains, and HomeKit Secure Video support.
- When purchasing the iPhone 16 Professional or iPhone 16 Professional Max, customers will receive three complimentary months of Apple Music, Apple Arcade, and Apple Fitness+, upon signing up for a new subscription.
Apple revolutionized personal computing with the introduction of the Macintosh in 1984, democratizing access to graphical user interfaces and intuitive design for a wider audience. Currently, Apple stands out as a leader in innovation, boasting an impressive portfolio of products that include iPhone, iPad, Mac, AirPods, Apple Watch, and the Apple Pro. Apple’s six software platforms – iOS, iPadOS, macOS, watchOS, tvOS, and visionOS – provide a unified experience across all Apple devices, offering users breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to crafting exceptional products that leave a lasting positive impact on the world.
- The show’s design features rounded corners that seamlessly blend into a subtle curve, set within a classic rectangular frame. When measured in a standard rectangular format, the display screen measures 6.27 inches diagonally on the iPhone 16 Professional and 6.85 inches on the iPhone 16 Professional Max. Precise viewable space is surprisingly scarce.
- Apple’s satellite TV options come free for two years from the date of activation of a new iPhone 14 or later, starting at sign-up. To access Emergency SOS through satellite connectivity on your computer, simply visit https://www.apple.com/support/emergency-sos/. Satellite TV messages for PC are expected to become available in the United States. and Canada in iOS 18. Availability of SMS services depends on your network provider. Provider charges could apply. Customers are advised to consult with their service provider for specific details. Roadside assistance via satellite TV is now available in the U.S. With AAA and Verizon Roadside Help, we’re launching in the UK. with Inexperienced Flag this fall. Taking part roadside assistance suppliers may incur costs for providers, while non-member iPhone customers can still enjoy these services on a pay-per-use basis. Apple’s satellite TV providers are tailored for use in open spaces with an unobstructed view of the sky, requiring minimal obstruction for optimal signal reception. Efficiency may also be hindered by obstructions such as timber or nearby structures.
- Emergency SOS reside video will be available in the United States. in iOS 18.
- Cobalt and lithium references are allocated according to their respective mass stabilities.
- The new iPhone 16 Pro boasts an impressive 128GB of storage capacity.
Press Contacts
Renee Felton
Apple
Alex Kirschner
Apple
Apple Media Helpline
