Amazon has began testing one other AI-powered characteristic referred to as “Purchase for Me,” which permits the e-commerce firm to make purchases for you from different web sites. Particularly, from the precise web site of a model you are trying trying up. The expertise is constructed into the Amazon app. Whenever you seek for an merchandise from a specific model, you might even see a bit of outcomes labeled “Store model websites instantly” separate from the outcomes you will get from Amazon and its third-party sellers.
When you click on on the “Purchase for Me” button beneath an merchandise within the separate outcomes part, you will be taken to a product element web page proper contained in the Amazon app. The corporate says the web page will present related product data much like the product particulars in Amazon’s personal listings. Amazon will buy the merchandise for you from the model’s web site when you determine to undergo with the transaction. It makes use of agentic AI, a kind of AI that does not want human intervention, to supply your identify, deal with and fee particulars for the checkout course of. Your particulars are encrypted, Amazon says, and it won’t be able to see your earlier and future orders from manufacturers’ web sites. You may obtain a affirmation e mail from the model retailer itself on your buy, however you’ll be able to monitor your order throughout the Amazon app by way of the brand new Purchase for Me Orders tab within the Your Orders web page.
The corporate informed us that it is not getting a fee out of your purchases made by way of the experimental characteristic, but it surely did not say if it was going to get a reduce from gross sales sooner or later. For now, the characteristic remains to be in beta and can solely be out there to a subset of consumers on the US on its iOS and Amazon apps. The take a look at will even solely characteristic a restricted variety of model shops and merchandise for now. Just some days in the past, Amazon additionally launched an AI-powered characteristic referred to as “Pursuits,” which may course of prompts in on daily basis language associated to your, nicely, pursuits. You’ll be able to, as an illustration, sort in “Brewing instruments and devices for espresso lovers” to get related notifications for Amazon’s offers and choices.
Replace, April 05, 2025, 09:25 AM ET: Amazon informed us it is not getting a fee from this experimental characteristic. This story has been up to date to mirror that.
