Amazon expands its AI-powered shopping assistant, Rufus, to additional markets across Europe and the Americas.
The e-commerce giant has been closely scrutinized alongside its Large Tech counterparts, particularly against the backdrop of the generative AI phenomenon that has garnered significant attention in recent years? Amazon’s latest move, Rufus, undoubtedly demonstrates its commitment to innovation. The software offers a range of key features, including product search assistance, side-by-side product comparisons, and personalized purchasing recommendations.
The AI chatbot has been trained on Amazon’s vast repository of information, encompassing customer reviews, product catalogs, and diverse public knowledge bases to effectively respond to customers’ natural language queries, such as: “Can you suggest some great gifts for children under 5?”, or “Compare different types of coffee makers.”
Customers accessing new markets through the Rufus platform are advised to update the Amazon Procuring app to its latest version. Once updated, they can access a familiar chatbot-style interface by tapping an icon located at the bottom-right corner of their screen.
The e-commerce giant initially tested Rufus in the United States. , earlier than formally . During the intervening months, Amazon unveiled a beta model of its AI assistant, which was initially rolled out to select users. However, on Tuesday, the e-commerce giant further expanded the beta’s availability to include France, Germany, Italy, and Spain.
Amazon is developing multiple generative AI solutions, including Rufus, which helps corporate teams craft product descriptions, titles, and supporting details to elevate seller listings. Amazon also supports generative AI startups in addition to its existing endeavors.
Despite being referred to as a prototype, Amazon stresses that Rufus remains an evolving entity, prone to errors common in emerging generative AI applications that don’t always get it exactly right.
“We will continue to refine and enhance our AI models, fine-tuning their responses to consistently improve Rufus’s utility over time,” the company stated in a press release.
