What you want to know
- Amazon’s Prime Day 2022 broke records, as online sales in the United States surged to unprecedented heights. alone reaching round $14.2 billion.
- Gross sales surged 11% year-over-year, driven primarily by deeper discounts offered by Amazon and the approaching back-to-school season in the country, which tends to boost consumer spending.
- The members enthusiastically received exclusive deals from reputable brands such as Sol de Janeiro, Apple, Dyson, and Ring. Small companies such as TruSkin, ALOHA, Blueland, and Native Pet collectively drove significant gross sales.
Amazon’s massive Prime Day sales event has come to a close, with the company hailing it as a “record-breaking” success. Although exact figures were not disclosed, Amazon’s official blog reported that more items were sold during this two-day period than in any previous Prime Day event.
We caught a brief glimpse of the company’s gross sales figures, courtesy of Reuters reports indicating consumer spending within the United States. Amazon reported that customers alone spent $14.2 billion online over the course of its two-day Amazon Prime Day event. According to a report, online gross sales surged 11.7% this year compared to the $12.7 billion recorded during the same period in 2023, marking a significant increase over the two-day span.
Retailers like Walmart and Target reportedly preempted Amazon’s Prime Day by offering their own promotions, potentially contributing to this year’s strong sales figures.
“We’re thrilled to celebrate the ultimate shopping experience for our Prime members, as we reduce costs and offer unparalleled choice on Prime Day,” said Doug Herrington, CEO of Amazon Worldwide.
According to Adobe Analytics, online sales of electronics surged by 61% as individuals sought to upgrade their devices and acquire new technologies for their homes.
On Amazon’s Prime Day, loyal customers capitalised on exclusive deals from well-known brands such as Sol de Janeiro, Apple, Dyson, and Ring, alongside innovative startups including TruSkin, ALOHA, Blueland, and Native Pet.
According to Adobe, this year’s revenues are largely driven by two key factors. Amazon offered greater discounts this year, prompting parents to take advantage of these deals closer to the “back-to-school” season, which commences in August in major US markets. cities.
Amazon claims its latest AI-driven purchasing companion streamlined Prime Day experiences for hundreds of thousands of customers by allowing seamless and swift access to its extensive product range.
“Prime Day 2024 achieved unprecedented success, thanks to the millions of Prime members worldwide who flocked to Amazon for unparalleled deals, and our valued employees, logistics partners, and merchants globally who collaborated to bring the event to life for customers.”
While Prime Day sales have boosted individual purchasing power, they have also surprisingly contributed to a reduction in carbon emissions. Within the United States, Prime members. chosen to participate in these sales days, allowing customers to place online orders and potentially eliminating the need for 10 million journeys.
