The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has reached a groundbreaking settlement with AI expertise company Narrativ to create a comprehensive framework for the use of voice cloning technology. Under the agreement, SAG-AFTRA will be involved in the development of new protocols and guidelines for the use of deepfake-style voiceovers in various industries, including film, television, and video games. The union’s goal is to ensure that the rights and interests of its members are protected as this technology continues to evolve.