Apple has unexpectedly shifted gears on its ambitious plan to debut the highly anticipated film in a grandiose cinematic style. The film’s global rollout strategy had been meticulously planned from the outset to debut simultaneously across hundreds of screens worldwide for an extended theatrical run, mirroring the successful approaches employed by previous releases such as Killers of the Flower Moon, Napoleon, Argylle, and most recently, Fly Me to the Moon.
The corporation has announced that the film will receive a limited theatrical release on September 20, preceding its global streaming premiere on Friday, September 27.
The Wolf of Wall Street stars Brad Pitt and George Clooney as two rival fixers tasked with the same mission in this high-energy comedy, directed by Jon Watts.
While concerns about Apple’s cinematic foray abating, the tech giant remains committed to its filmic venture, with production underway on a potential follow-up. Audiences in early previews enthusiastically responded to the film, labeling it a “crowd-pleasing” hit.
Rather than dwelling on the underwhelming box office performance of this title, the shift might reflect a reality check for Apple’s lackluster cinematic output so far. Apple invested heavily in acquiring films such as Argylle and Fly Me to the Moon for theatrical release, yet there seems to be little to show for its efforts.
While the corporation claims a focus on theatrical releases for various films, including the upcoming 2025 Formula One movie starring Brad Pitt, indications suggest they may adopt a more discerning approach moving forward.
The studio’s upcoming slate boasts a mix of massive, authentic films that will be released directly to streaming platforms.
As an Apple TV+ subscriber, a primary consideration may well be the accelerated availability of films on your platform, allowing for non-exclusive theatrical releases to be enjoyed from the comfort of your own home. The wolfpack was initially slated to debut in theatres for approximately 45 days before transitioning to premium video-on-demand platforms for rent or purchase around a month later, with an expected arrival on Apple TV+ sometime in November, several months following its original theatrical premiere.
As of September 27, Apple TV+ subscribers will gain access to stream Wolf.
