Thursday, October 9, 2025

Novoloop’s upcycled plastic takes a step nearer to manufacturing

Plastic recycling startup Novoloop has inked a take care of a significant producer to provide its upcycled thermoplastic polyurethane at business scale, TechCrunch has completely discovered.

The settlement helps nudge the Menlo Park-based Novoloop by way of the so-called “valley of dying” that many local weather tech startups should slog by way of. 

Startups that rely on {hardware} are notably prone to stumbling within the valley, the dreaded second once they’ve confirmed their preliminary know-how and haven’t generated adequate revenues from promoting their product.

Underneath the phrases of the deal, Novoloop will provide Huide Science and Expertise with a chemical constructing block used to make thermoplastic polyurethane. Novoloop makes the fabric, referred to as a polyol, from post-consumer polyethylene waste like plastic baggage, one of many hardest supplies to recycle.

Thermoplastic polyurethanes, or TPU, are a kind of plastic that’s utilized in every thing from trainers to medical gadgets. 

“For this product line, we now have primarily achieved what can be the business relationship,” Novoloop co-founder and CEO Miranda Wang advised TechCrunch.

At this level, Novoloop is constrained in its potential to produce polyols, Wang stated. Earlier this 12 months in India, the startup commissioned its demonstration plant, which is able to producing tens of tons of the fabric per 12 months.

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The demonstration plant’s capability is adequate to provide sufficient TPU for “main pilot tasks,” Wang stated, together with one for a footwear buyer that will likely be introduced within the coming months. Beforehand, Novoloop equipped Swiss shoe producer On with its Lifecycled materials for the tread of its Cloudprime sneaker.

Offers just like the one with Huide will likely be key for the Novoloop’s progress, Wang stated. “The most important hurdle to profitability is economies of scale,” she stated. “A number of the main target subsequent 12 months will likely be driving loads of these buyer offers to shut in order that we will finance the [commercial-scale] amenities.”

As soon as the offers and financing fall into place, Novoloop expects to have its business plant up and working in early 2028, Wang stated. The primary model ought to be capable of provide sufficient polyols to provide about 16,000 tons of TPU yearly.

“After we can run the supplies at these sorts of volumes, we anticipate to have the ability to be at value parity with virgin TPUs,” she stated.

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