Earlier this yr, Anker, the Chinese language firm that makes Eufy safety cameras, provided its customers cash in alternate for movies of package deal and automobile thefts.
The favored internet-connected safety digicam maker stated it might pay its clients $2 per video to coach its AI methods to assist higher detect thieves who steal vehicles and packages.
“To make sure we’ve got sufficient knowledge, we’re on the lookout for movies of each actual and staged occasions, to assist practice the Al what to be looking out for,” the corporate wrote on its web site.
“You possibly can even create occasions by pretending to be a thief and donate these occasions,” the web site reads. “You possibly can full this rapidly. Perhaps one act might be captured by your two out of doors cameras concurrently, making it environment friendly and straightforward. For those who additionally stage a automobile door theft, you may earn $80.”
Eufy additionally wrote that “the information collected from these staged occasions is used solely for coaching our Al algorithms and never for another functions.”
This initiative exhibits that corporations are prepared to pay to get customers’ knowledge they assume might be helpful to coach their AI fashions. Whereas this provides some customers the flexibility to get worth out of their very own knowledge, there are safety and privateness dangers concerned.
Living proof: Final week, TechCrunch discovered that Neon, a viral calling app that provided cash to customers prepared to share recordings and transcripts of their calls, had a safety flaw that allowed customers to entry another consumer’s knowledge. After being alerted of the safety lapse, Neon went offline.
A whole lot of 1000’s of movies ‘donated’ to coach AI
Eufy’s marketing campaign providing $2 per video for theft movies ran from December 18, 2024, to February 25, 2025. Greater than 120 customers responded on the marketing campaign’s announcement web page saying they participated in it, based on feedback posted by customers there.
The corporate’s purpose was to gather 20,000 movies every of package deal thefts and of “pulling automobile doorways.” Eufy customers may take part by filling out a Google Type the place they may add movies and their PayPal account for cost.
Eufy didn’t reply to TechCrunch’s requests for remark and our questions, comparable to what number of customers participated within the marketing campaign, how a lot cash it paid these customers, what number of movies the corporate collected, and whether or not the corporate deleted the collected movies after coaching its AI methods.
Since then, Eufy has related campaigns geared toward incentivizing its clients to ship in movies to coach their AI.
As of the time of publication, by one other in-app marketing campaign that Eufy calls the Video Donation Program to enhance its AI methods, Eufy additionally affords customers rewards that vary from an “Apprentice Medal,” which seems to easily be a badge subsequent to the consumer’s title within the app, to presents comparable to cameras or reward playing cards.
Eufy is just asking for movies involving people for this marketing campaign.
The Eufy app additionally exhibits an “Honor Wall” that ranks customers who’ve donated probably the most video occasions. The chief of the rating has donated 201,531 movies, based on the app.
Within the app’s web page for the donation program, Eufy clarifies that “donated movies are solely used for Al coaching and enchancment. Eufy won’t present the video to 3rd events.”
Eufy additionally asks customers to donate movies recorded with the corporate’s child screens. The assist web page detailing the steps to share the movies doesn’t point out any cash reward for these movies.
Eufy didn’t reply when requested about this explicit initiative.
There are causes to be uncertain of Eufy’s commitments to guard customers’ privateness. In 2023, The Verge revealed that the corporate tried to cowl up that customers’ digicam streams, which the corporate marketed as end-to-end encrypted, had been unencrypted when accessed by its net portal.
After a back-and-forth with the tech information website, Anker admitted it misled customers and promised to repair the difficulty.
This text was initially printed on October 1.
