Monday, September 29, 2025

This is how Apple Shops are combating iPhone 17 scratches

Apple Shops are taking two vital steps to try to stop scratches and marks on their show models.

For the reason that launch of the iPhone 17 lineup, there have been considerations about scratches on the again glass and digital camera plateau. Buyers virtually instantly observed scratches and marks on Apple Retailer show models. I observed some too:

Problematic MagSafe stands

In response, Apple mentioned that they’d investigated and decided the reason for the marks to be attributable to worn-down MagSafe stands. From 9to5Mac’s Likelihood Miller:

Apple tells me it has decided these imperfections are attributable to worn MagSafe stands utilized in some shops. It additionally clarifies that the marks aren’t scratches, however relatively materials switch from the stand to the telephone that’s detachable with cleansing. The corporate says it’s working to handle these issues on the shops, presumably by changing the worn MagSafe stands. Different iPhones on show are additionally affected by this, together with iPhone 16 fashions.

The MagSafe stands in Apple Shops are just like the MagSafe chargers that they promote, in that they’ve a metallic ring round them. If you raise the telephone off the stand, it’s very straightforward to hit that ring, and plainly the ring can get scuffed and chipped over time.

How Apple is fixing the issue

Just lately, some consumers observed that Apple Shops had begun placing silicone rings across the edges of their stands. For instance, at Apple’s newest Ginza retailer:

Nevertheless, these silicone rings don’t repair fashions that have been already scratched. Bloomberg’s Mark Gurman particulars how Apple is tackling this situation in at present’s Energy On publication:

Up to now few days, Apple company contacted retail retailer workers, telling them that they should extra usually clear the backs of demo models by mixing a salt substance with their regular resolution.

Whereas we don’t know the precise combination Apple is utilizing, I used to be curious if I might try to replicate the impact. My very own iPhone 17 Professional obtained some marks from utilizing a stand on the Apple Retailer throughout setup. I blended up water and a few sea salt and it truly did work:

In fact, your mileage could range, however this was far more practical than water and isopropyl alcohol for me.

Closing ideas

It was such a nice shock to see that I used to be capable of take away the scratches from my iPhone! Can you do the identical? Let me know down within the feedback.


My favourite Apple equipment:

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