GNX is on a mission to ship connectivity ‘the best way it needs to be’, selling transparency and ease – and is taking goal at what it considers outdated business practices.
Squarely within the line of fireplace is the normal SLA. Rick Mur, co-founder and CTO at GNX, argues that amount, somewhat than high quality, has been the norm. If the connection is 100% up, the supplier is doing its job – no matter efficiency. “That’s why I say SLAs are only a piece of paper,” Mur explains. “Should you break the SLA [as a vendor], you pay somewhat bit of cash again to the shopper, [but] in the long run, they skilled a giant downtime if the SLA wasn’t matched.”
GNX’s method subsequently is to have interaction with the shopper on the earliest stage. Which suppliers will likely be concerned? What clouds are they connecting to? Is there any half which requires particular low latency wants? As Mur notes: “Would you somewhat have a high quality connection that’s up, and particular to your wants, or would you like every little thing locked down within the hardest SLA attainable? We attempt to be sensible with that, with our prospects, and attempt to transfer away from simply taking a look at uptime or bandwidth, and locking issues down in a contract.
“We attempt to concentrate on high quality the place it’s really wanted, which is within the expertise.”
Numerous this intelligence could be gleaned from GNX+, the corporate’s all-in-one connectivity platform. Whereas tasks normally ranged from 20 to 40 websites upon launch a yr in the past, in the present day shoppers are really feel comfy taking a look at 200 websites and 400 circuits. Alongside scalability, GNX has its personal monitoring resolution which helps ship insights on distributors’ supply and community efficiency.
These knowledge are all fed again to the shopper. “We’ve actually targeted on data-driven decision-making and exhibiting that to our prospects,” says Mur. “That has been a significant shift within the platform, the place we’re now exposing that intelligence in our algorithm to our customers.”
A take a look at GNX’s buyer wins offers a glimpse into how the corporate is difficult the established order. For one, a big chemical substances producer, GNX was mechanically disqualified from the RFP for causes of measurement. GNX ran the quote anyway, despatched it over, and instructed the consumer to name if . Two months later, they did – and have since migrated their whole property to GNX.
With websites and factories globally, Mur notes the snugness of the use case match. “In a manufacturing unit, if the connection goes down there, the manufacturing stops and every little thing involves a halt,” he says. “In order that’s the place we see that our mannequin actually suits, with these corporations which have an excellent world presence, with websites that completely want connectivity to run their enterprise.”
Mur is talking on the Cyber Safety & Cloud Expo in Amsterdam on September 24-25, and is trying to emphasise {that a} completely different method to procurement and choosing the suitable companies is feasible. “Be very cautious about the place your knowledge is and the way you hook up with it,” he warns. “And it’s not about an SLA that offers you the best uptime. It’s about high quality that brings you there.”
