Ralph Lauren introduces Ask Ralph, a brand new conversational AI procuring expertise

NEW YORK – Sept. 9, 2025 – Ralph Lauren (NYSE:RL) on Tuesday launched Ask Ralph, a brand new AI-powered conversational procuring expertise that invitations shoppers to interact with, and be impressed by, Ralph Lauren’s distinctive and iconic tackle model. Mixing superior AI know-how with Ralph Lauren’s timeless model, Ask Ralph offers styling inspiration by serving up a number of, shoppable visible laydowns of full outfits, customized to a person’s prompts, from throughout accessible stock inside the Males’s and Girls’s Polo Ralph Lauren model. Ask Ralph begins rolling out immediately to Ralph Lauren app customers in america.

Persevering with a decades-long partnership, Ask Ralph was developed with Microsoft on its Azure OpenAI platform and makes use of superior conversational AI know-how and pure language processing to know open-ended prompts, interpret context and supply tailor-made suggestions to carefully mimic the expertise of talking with an in-store stylist.

“Twenty-five years in the past, we partnered with Microsoft to launch one of many vogue trade’s first e-commerce platforms, and immediately, we’re as soon as once more redefining the procuring expertise for the subsequent era,” stated David Lauren, Chief Branding and Innovation Officer, Ralph Lauren Company. “Whether or not you’re preparing for a primary day of a brand new job, or creating the right search for an evening out, Ask Ralph is about extra than simply discovery — it’s about participating shoppers with what they love most about Ralph Lauren: our iconic, distinctive tackle model, offering timeless head-to-toe seems that encourage them to step into our world.”

Customers can work together with Ask Ralph simply as they might with a stylist in a Ralph Lauren retailer, by easy, conversational prompts. From “What ought to I put on to a live performance?” to “Present me some ladies’s Polo Bear sweaters,” or styling queries like, “How can I model my navy-blue males’s blazer?” Ask Ralph responds, surfacing visually laid out, full Polo Ralph Lauren seems with styling suggestions, integrating content material from throughout Ralph Lauren’s digital channels. Customers can ask clarifying questions and refine the suggestions to align with their very own sense of fashion. Ask Ralphmakes it simple so as to add particular person components of a glance to procuring carts or buy the head-to-toe advice.

“AI is remodeling the best way shoppers get impressed, educated and buy from vogue manufacturers all over the world,” stated Shelley Bransten, Company Vice President of World Trade Options, Microsoft. “We’re proud to convey the mixture of our trusted generative AI capabilities by Azure OpenAI along with Ralph Lauren’s iconic model to pave the best way for a completely new conversational commerce expertise.”

Knowledgeable by how customers initially use and have interaction with Ask Ralph, the instrument will proceed to develop, together with releasing new options and elevated customized experiences, increasing to extra Ralph Lauren manufacturers and launching throughout extra platforms in markets all over the world.

Ask Ralph is the most recent milestone in Ralph Lauren’s wealthy historical past of innovation and in main the trade in creating immersive and cinematic retail experiences that transport shoppers into the World of Ralph Lauren. Twenty-five years in the past, the Firm was one of many first luxurious manufacturers to pioneer e-commerce, setting a brand new trade customary. All the time pushing boundaries to shock, delight and encourage shoppers, the Firm has lengthy experimented with cutting-edge concepts that had been years forward of their time — from interactive and digital procuring know-how to holograms, 4D projections and CGI animations.

The Firm additionally continues to put money into AI and different applied sciences to reinforce the buyer expertise, like extra customized advertising and interesting digital experiences, in addition to to optimize its operations, together with predictive stock administration and product demand forecasting.

Ask Ralph is rolling out to Ralph Lauren app customers within the U.S. starting immediately on Apple and Android gadgets.

Photos and supporting property associated to the announcement can be found within the press equipment.

ABOUT RALPH LAUREN CORPORATION
Ralph Lauren Company (NYSE:RL) is a worldwide chief within the design, advertising and distribution of luxurious life-style merchandise in 5 classes: attire, footwear & equipment, house, fragrances and hospitality. For practically 60 years, Ralph Lauren has sought to encourage the dream of a greater life by authenticity and timeless model. Its popularity and distinctive picture have been developed throughout a variety of merchandise, manufacturers, distribution channels and worldwide markets. The Firm’s model names – which embody Ralph Lauren, Ralph Lauren Assortment, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Youngsters and Chaps, amongst others – represent one of many world’s most widely known households of client manufacturers. For extra info, go to company.ralphlauren.com.

ABOUT MICROSOFT
Microsoft (Nasdaq “MSFT” @microsoft) creates platforms and instruments powered by AI to ship revolutionary options that meet the evolving wants of our prospects. The know-how firm is dedicated to creating AI accessible broadly and doing so responsibly, with a mission to empower each individual and each group on the planet to realize extra.

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