Over the previous few years, AI has seamlessly woven itself into the material of our each day routines, reworking the methods we entry info and arrange our lives. From clever serps to digital assistants that assist us plan journeys, AI is behind the easy comfort we now count on.
It’s additionally reworking the best way we store. More and more, we’re embracing AI purchasing instruments that extra simply assist us discover merchandise. However that’s simply the beginning of what conversational commerce can do. Identical to shoppers need in retailer, on-line they’re in search of suggestions that mirror their sense of private model.
Enter Ask Ralph, a brand new AI-powered styling companion that not solely helps with product discovery but additionally evokes shoppers with Ralph Lauren’s distinctive and iconic tackle model.
Azure AI: Design, customise, and handle AI apps and brokers at scale
Ask Ralph: A mode companion powered by AI
Ask Ralph is a conversational AI purchasing expertise constructed on Azure OpenAI and out there within the Ralph Lauren app within the US. You possibly can work together with Ask Ralph identical to you’d a stylist in a Ralph Lauren retailer by asking easy, conversational questions or utilizing prompts to seek out the right search for any event.
Whether or not you’re refreshing your wardrobe for fall or questioning what to put on to a live performance within the park, Ask Ralph responds with curated, totally stylized, visually displayed, and shoppable outfits from throughout the Polo Ralph Lauren model, tailor-made to your distinctive prompts.
The delight of conversational commerce
Ask Ralph is a part of a broader motion—one the place AI doesn’t simply help, it evokes.
Utilizing pure language, Ask Ralph interprets open-ended prompts, asks clarifying questions, and delivers fantastically visualized outfit suggestions which are tailor-made to your question—all based mostly on Ralph Lauren’s real-time out there stock.
Constructed for the long run, grounded in legacy
For almost 60 years, Ralph Lauren has been a pioneer in creating transportive and cinematic retail experiences. Twenty-five years in the past, Microsoft and Ralph Lauren teamed as much as launch one in every of style’s first e-commerce platforms, setting an trade customary—and now, collectively, we’re once more redefining the purchasing expertise with Ask Ralph.
As Naveen Seshadri, Ralph Lauren’s Chief Digital Officer, shared in a current interview, “At Ralph Lauren, our focus is at all times on the patron. We harness revolutionary applied sciences to create an elevated, personalised expertise that attracts clients into Ralph’s iconic world at each interplay. The launch of Ask Ralph is a continuation of that dedication.”
To listen to extra from Naveen on the imaginative and prescient behind Ask Ralph, watch the Ralph Lauren buyer video.
Agentic AI: The brand new frontier
Ask Ralph is powered by Azure’s agentic AI capabilities—clever methods that plan, cause, and act. These brokers are reworking retail by enabling immersive, personalised experiences at scale.
“At Ralph Lauren, our focus is at all times on the patron. We harness revolutionary applied sciences to create an elevated, personalised expertise that attracts clients into Ralph’s iconic world at each interplay. The launch of Ask Ralph is a continuation of that dedication.”
—Naveen Seshadri, Chief Digital Officer at Ralph Lauren
Confidence, creativity, connection
At its coronary heart, Ask Ralph is about inspiration. It’s about serving to folks discover new methods to specific their private model.
That is just the start for Ask Ralph, which is able to proceed to evolve with new options and choices to supply an much more personalised expertise, in addition to develop throughout markets, platforms, and extra Ralph Lauren manufacturers.
A lady holding a pill
Azure AI options
Create the long run with Azure AI Foundry
Get began
Prepared to remodel the purchasing expertise with AI?
With Azure AI, retailers have the facility to construct immersive, clever purchasing experiences that scale, adapt, and encourage. Whether or not you’re trying to personalize buyer journeys, optimize stock, or empower your workforce, Microsoft’s AI platform is prepared that can assist you innovate with confidence.
Be part of us for an AI.deation workshop to discover how agentic AI can elevate your small business—from idea to manufacturing. Let’s co-create the way forward for retail, one dialog at a time.
Be taught extra
Learn the press launch on Microsoft Information.
Be taught extra about Ask Ralph and obtain the app on the Ralph Lauren website.
Learn the total Ralph Lauren buyer story.
The put up Ask Ralph: The place model meets AI—a brand new period of conversational commerce appeared first on Microsoft Azure Weblog.
