Copenhagen-based Propane, a brand new entrant within the European AI scene, has introduced a €1.2 million pre-Seed spherical because it units out to construct what it calls the “Working System for Buyer Intelligence”.
The funding spherical attracted backing from EIFO, Heartfelt, and several other notable angel buyers together with Anton Osika (Lovable) and Morten Wulff (GameAnalytics).
“For us, this funding fuels a daring mission. We’re not right here to construct one other survey or AI interview device! That’s simply the place to begin. The actual ambition is to repair the damaged buyer intelligence stack. As an AI-native staff, we will do a lot harm available in the market. With a founding crew from Pleo, Neurons, Brandwatch, and extra, we’ve constructed million-dollar companies from the bottom up earlier than.
“Now, backed by key buyers within the Nordics and EU, we’ve obtained the momentum to do it once more, larger, and with a worldwide mindset,” shared CEO & Founder Dennis Inexperienced-Lieber with EU-Startups.
Based in 2025, Propane is creating an AI-native insights engine, positioned as a next-generation Buyer Knowledge Platform (CDP), aimed toward changing outdated, fragmented buyer knowledge techniques. As an alternative of counting on conventional survey-based instruments and legacy stacks, Propane’s platform guarantees to actively study from a broad spectrum of buyer and firm indicators – permitting groups to seize, join, and act on insights in actual time.
“For 15 years, I witnessed largely minor improvements in our stack. Now, AI is driving a serious overhaul of the normal, siloed instruments and static knowledge strategy; it simply doesn’t minimize it anymore. Those that adapt will thrive, whereas those that don’t change will get left behind. The winners shall be AI-native groups that revolutionise how we deal with buyer knowledge and achieve a deeper understanding of their markets quicker than their opponents,” mentioned Inexperienced-Lieber.
In accordance with Propane, firms at the moment are caught utilizing slow-moving survey techniques or internet promoter rating (NPS) instruments that, whereas helpful for storing knowledge, lack the potential to study from it or drive quick decision-making. Propane’s AI-first infrastructure is purpose-built to ship steady intelligence and make actionable insights immediately accessible for product and progress groups alike.
“Propane is constructing the shopper intelligence infrastructure for contemporary product organizations, beginning with AI-powered, voice-based interviews. The staff, led by second-time founders with deep area experience, has demonstrated exceptional pace and drive. We consider their long-term imaginative and prescient is completely timed with the market’s shift towards dynamic, steady intelligence techniques. We’re assured of their potential to execute and are thrilled and proud to assist them on this journey,” mentioned Joerg Rheinboldt, Normal Associate at Heartfelt.
Traders clearly see Propane’s potential to disrupt the best way European firms perceive their markets. Notably, EIFO and several other high-profile angels joined the spherical, together with Asbjoern Malte Soendergaard (Tactile Video games), Jack Piunti (ElevenLabs), Jens Karstoft (Neurons, Zmags), Benjamin Rej Notlev (TechBBQ), and the staff from Founders.as.
“Absolutely automated, deeply contextual, and powered by agentic AI, Propane’s platform permits firms to conduct end-to-end qualitative interviews at scale, with precision and authenticity. Based by an skilled and execution-driven staff with deep area experience, we consider Propane has the potential to develop into a category-defining participant inside buyer intelligence. That is the form of innovation Europe must compete within the international AI race, and that’s the reason we’re backing Propane,” mentioned Mathias Kaasgaard, Funding Supervisor at EIFO.
The startup’s mission to show pace right into a aggressive benefit displays broader tendencies in buyer knowledge innovation. In an more and more noisy and data-heavy panorama, these capable of translate buyer indicators into quick selections are anticipated to dominate.
Propane sees Europe as fertile floor for this transformation, given the relative shortage of AI-native buyer intelligence gamers on the continent.
“My focus is on true AI-first firms, those who embed AI into each a part of the enterprise. Propane stood out instantly. They’re constructing an AI-native insights engine, like a next-gen CDP – that compounds intelligence from each buyer and firm sign, rising smarter over time. It permits groups to immediately get concrete solutions to the questions that matter for each product and progress groups. That’s why I’m investing and stepping in as Chairman,” mentioned Morten Wulff, Chairman and Investor at Propane.
Propane plans to make use of the funds to speed up product growth and develop its early buyer base, beginning with voice-based AI interviews.
